Kimeko McCoy

Kimeko McCoy

Marketing on Platforms

Sauce brand Rao’s, under Campbell’s, makes a play for a national audience with a beefed-up budget
Marketing on Platforms

Should brands be so online? Nutter Butter’s extreme social persona speaks to changing brand dynamics
Equality and Opportunity

‘We can’t cry about the milk that’s spilled’: As DE&I fallout continues, multicultural agencies grapple with changes
Retail Revolution

What Rich Lehrfeld’s media buying background means for Walmart RMN business
Experimental Channels

TikTok Shop: The catalyst for social commerce’s resurgence or a fleeting fad? Marketers sound off
Generative AI

Mondelēz takes AI in-house to try and curb marketing costs
Retail Revolution

‘Are you spending my money wisely?’: Marketers get creative to address RMN transparency questions
Experimental Channels

Marketers are not won over by new AI-powered search tools
Member Exclusive

Marketing Briefing: More storytelling, same budget? Marketers’ ‘do more with less’ conundrum continues
Retail Revolution

Retail media networks under scrutiny amid calls for transparency and accountability
Brands in Culture

In data-obsessed marketing landscape, Hinge CMO Jackie Jantos talks brand building
Digiday @ Advertising Week

Advertising Week Briefing: Brand storytelling versus performance debate takes center stage at AWNY
Brands in Culture

How Kraft Heinz’s new CMO Todd Kaplan is defending creativity in the age of data

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