Kimeko McCoy

Kimeko McCoy

Beyond Ads

Why Cava’s bid for brand awareness means prioritizing streaming ads
Experimental Channels

As TikTok ban threatens stability in social media ecosystem, some brands settle into the fediverse
Marketing on Platforms

Why B2B marketers are advertising more like consumer brands to break through a crowded marketplace
Beyond Ads

Amid digital marketing changes, Ibotta turns to brand-building efforts
Marketing on Platforms

Marketers seem unconvinced of looming TikTok ban but assemble contingency plans just in case
The Creator Economy

Lara Cohen, vicepresidenta de Linktree, aboga por que los creadores en redes se lleven una mayor parte del pastel
The Creator Economy

How Linktree vp Lara Cohen is championing for creators to get a bigger piece of the pie
Retail Revolution

‘There’s not enough money to go around’: Agency execs sound off on promises of burgeoning retail media landscape
Retail Revolution

Why Scotts Miracle-Gro is pursuing more retail media from retailers like The Home Depot amid the crumbling cookie
Marketing on Platforms

‘We’re such a different company today’: Inside Olipop’s growth strategy with Chad Wilson, head of marketing
Marketing on Platforms

‘It’s just going to be a competition of attention’: Why performance marketers are shifting their priorities to build the brand
Español

The Home Depot renueva su red de medios retail en busca de dólares publicitarios
Retail Revolution

The Home Depot rebrands its retail media network in pitch for ad dollars

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