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Kimeko McCoy
Kimeko McCoy
Retail Revolution
Cómo Campbell’s navega por el floreciente panorama de retail media, incluso mientras crea más ‘jardines amurallados’
Marketing on Platforms
Canva’s CMO Zach Kitschke talks taking the Australian design platform’s user base global
Retail Revolution
How Campbell’s navigates the burgeoning retail media landscape, even as it creates more walled gardens
Retail Revolution
CVS Media Exchange apuesta por resolver la brecha de medición para destacar en el panorama del retail media
Retail Revolution
CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape
Marketing on Platforms
How Nuuly plans to retain customer subscriptions, data after its first growth spurt
Brand Safety
X’s latest brand safety snafu keeps advertisers at bay
Beyond Ads
Por qué la apuesta de Cava por la notoriedad de marca implica dar prioridad a los anuncios en streaming
Beyond Ads
Why Cava’s bid for brand awareness means prioritizing streaming ads
Experimental Channels
As TikTok ban threatens stability in social media ecosystem, some brands settle into the fediverse
Marketing on Platforms
Why B2B marketers are advertising more like consumer brands to break through a crowded marketplace
Beyond Ads
Amid digital marketing changes, Ibotta turns to brand-building efforts
Marketing on Platforms
Marketers seem unconvinced of looming TikTok ban but assemble contingency plans just in case
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