Kimeko McCoy

Kimeko McCoy

Equality and Opportunity

Amidst a broad dismantling of DE&I, Hyundai maintains multicultural marketing, spend commitments
Retail Revolution

Retail media networks want to be known as media companies now
Retail Revolution

In the pitch for brand dollars, retail media networks turn to creators
The Confessions

‘Gag orders all around’: Confessions of a comms professional on DEI backlash
Media

‘The D-word is the most problematic’: Why diversity could soon be stripped from DEI values and branding
Equality and Opportunity

How Sundial Media Group CEO Kirk McDonald is navigating the DEI backlash
Life Beyond the Cookie

If Google’s cookie phase-out ever comes, here’s what a cookie-less future looks like for Mars’ chief brand officer Rankin Carroll
Super Bowl

Here are the cases for and against an $8 million Super Bowl ad
Super Bowl

Social media fragmentation exposes cracks forming in Super Bowl second screen plans
Equality and Opportunity

Boycotts and backlash reveal complications in changing DEI landscape
Marketing on Platforms

Fragmentation comes to search advertising as marketers grapple with shifting search behavior
Retail Revolution

ROAS vs. incrementality: Scrutiny around ad spend grows in booming retail media space
Advertising around Politics

As Trump returns to the White House, media buyers clamp down on brand safety

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