Lock in a year of Digiday+ for 35% less. Ends June 5.
How to sell an influencer agency: Lessons from Digital Voices founderJennifer Quigley-Jones
Subscribe: Apple Podcasts • Spotify
What does it take to sell an influencer agency? That’s the question at the helm of this week’s Digiday Podcast.
To answer the question, Jennifer Quigley-Jones joined the show alongside senior marketing reporter Kimeko McCoy and Tim Peterson, executive editor of video and audio at Digiday. Quigley-Jones is founder and CEO of Digital Voices influencer marketing agency, which she sold to PMG earlier this year.
Notable is the timing. The influencer marketing space and creator economy have become the backbone of the industry’s recent M&A activity.
In this episode of the Digiday Podcast, Quigley-Jones breaks down PMG’s acquisition of Digital Voices as well as the following:
- How the female founder experience impacts funding and perception.
- Navigating transparency with employees during the deal.
- What preparation for acquisition actually looks like.
Listen to the full episode on Apple, Spotify or wherever you get your podcasts.
More in Podcasts
Inside the great digital media reckoning
For the most part, the digital media darlings of the 2000s have been killed. Once valued at over a billion dollars each, BuzzFeed and Vox Media have seen their business models collapse. Vox Media, which was valued at $1 billion in 2016, is selling New York Magazine and its podcast network to Lupa Systems for […]
Can retail media networks survive the shift to agentic commerce?
AI-powered shopping agents threaten retail media. The question is: can retail media networks survive the shift to agentic commerce?
Why Duluth trusts AI agents with bidding, but not brand storytelling
Brands like Duluth are in the middle of the agentic debate, leveraging AI for automated ad bidding while keeping brand voice human-led.