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Kimeko McCoy
Kimeko McCoy
Marketing on Platforms
La mujer que hace que TikTok funcione para las agencias creativas
Marketing on Platforms
The woman behind making TikTok tick for creative agencies
Member Exclusive
Marketing Briefing: Elon Musk’s Twitter takeover is off to a rocky start, leaving advertisers with mixed feelings
Marketing on Platforms
Las capacidades de respuesta directa de TikTok aun no resuenan entre los expertos en marketing de resultados
Experimental Channels
Shake Shack se impulsa con BeReal para ser auténtico y atender a su creciente base de usuarios
Marketing on Platforms
TikTok’s direct response capabilities don’t resonate with performance marketers — yet
Experimental Channels
Inside Shake Shack’s push to BeReal and cater to its surging user base
Marketing on Platforms
Inside Northwestern Mutual’s TikTok crusade for the attention of younger shoppers
Digiday @ Advertising Week
Advertising Week Briefing: Economic uncertainty proves to be the ‘big elephant in the room’
Experimental Channels
Why online lit platform Wattpad is keying its organic digital strategy on TikTok videos
Experimental Channels
Surging photo-sharing app BeReal has brands like Chipotle, e.l.f. Cosmetics rushing to understand platform’s appeal with Gen Z
Experimental Channels
Productivity app Notion goes global with OOH efforts
Experimental Channels
As destination travel takes off, the ‘Big Easy’ is experimenting with AR/VR to draw visitors
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