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Buying with bots: AI search raises the bar for tailored shopping and transparency
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Kayleigh Barber
Kayleigh Barber
Beyond Ads
Publishers say the competition is steeper than expected for event sponsorship dollars this year
Member Exclusive
Media Briefing: Publisher execs fear lack of visibility for Q3, but feel steady year over year
Strategizing for the Future
How made-for-advertising publishers are stopping the ad industry’s sustainability goals
Member Exclusive
Media Briefing: Why Leaf Group spun off its media arm into a standalone company
The Creator Economy
How chef influencer Tue Nguyen works with the BuzzFeed Creator Network
Strategizing for the Future
How the digital ad industry is creating standards for sustainability
Beyond Ads
Publishers want compensation for the contextual targeting data used (and sold) by ad tech vendors, but the likelihood is slim
Member Exclusive
Media Briefing: Why publishers’ sustainability efforts should start with supply path optimization
WTF Series
WTF are sustainability scopes?
Español
La creadora de contenidos Sarah Palmyra afirma que los influencers quieren más opciones de afiliación en los vídeos verticales de formato corto
Strategizing for the Future
Why media buyers are asking more questions about the sustainability impact of their ad campaigns
Digiday Podcast: Creators
Content creator Sarah Palmyra says influencers want more affiliate options on short-form vertical video
Navigating Economic Instability
Gannett’s Q1 earnings report boasts optimism, despite ad declines and stagnant subscriptions
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