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Marketers may become part of the culture war — even if they didn’t intend to be
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Julian Cannon
Julian Cannon
Beyond Ads
As marketers’ use of QR codes grows, so does the potential for technical issues
Beyond Ads
Why the XFL’s comeback is on social media as much as the football field
Super Bowl
Rémy Martin leverages the Super Bowl to attract a younger audience, as Anheuser-Busch steps aside
Super Bowl
Why Pepsi is returning to advertising on Twitter during the Super Bowl
Brands in Culture
Brands stay silent on Tyre Nichols killing as marketers signal it as an industry backslide
Brands in Culture
Hyatt, Lacrosse Unlimited y Lulu’s aprovechan la autenticidad de los deportistas universitarios para dirigirse a la Generación Z
Brands in Culture
Hyatt, Lacrosse Unlimited, Lulu’s tap college athletes’ authenticity to target Gen Z
Brands in Culture
Las marcas amplían sus esfuerzos de marketing inclusivo más allá del Mes de la Historia Negra
Brands in Culture
Brands extend inclusive marketing efforts beyond Black History Month
Beyond Ads
Por qué el desorden digital está llevando a las marcas a replantearse el valor de la publicidad en los periódicos
Beyond Ads
Why digital clutter is driving brands to rethink the value of newspapers advertising
Beyond Ads
P&G looks to replicate $65M success after taking media planning, buying in-house in fabric care
Beyond Ads
Health food brands ramp up marketing efforts around consumers’ New Year’s resolutions
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