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Media
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Retail
Snapchat ramps up UK pitch, but ad buyers remain unconvinced
Duopoly
Video Anywhere
Brands in Culture
The Confessions
Media
Marketing
Retail
John McDermott
Platforms Editor
john.mcdermott@digiday.com
@mcdermott
Welcome to the ‘walled garden’ era of ad tech
by
John McDermott
Terry Kawaja: ‘Winter is coming’ for the ad tech industry
by
John McDermott
Why ad viewability is digital media’s top concern
by
John McDermott
USA Today’s For the Win goes beyond social for sharing
by
John McDermott
GE dials back on Vine, ramps up on Snapchat
by
John McDermott
Why Kardashian Beauty is bullish on Snapchat
by
John McDermott
5 things brands should know about the Google-Twitter partnership
by
John McDermott
Heineken joins list of brands demanding independent ad tech solutions
by
John McDermott
Why Twitter’s more popular on Madison Avenue than Wall Street
by
John McDermott
Instagram looks to expand its ‘editorial’ team
by
John McDermott
What the cost of a Super Bowl ad can buy online
by
John McDermott
How platforms are competing for Super Bowl traffic
by
John McDermott
5 (more) things we learned about Snapchat Discover
by
John McDermott
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