Grace Caffyn

UK Brands Reporter

grace@digiday.com

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Starting Out

‘Still as scared, hungry, nervous and angry’: Grey’s Vicki Maguire on climbing the ranks as an outsider

by Grace Caffyn
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Agency Culture

Agency exec on scarcity of LGBT people in ads: ‘People fear the bigoted minority’

by Grace Caffyn
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The Programmatic Marketer

‘Change is hard’: Renault plans to double programmatic ad spending

by Grace Caffyn
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Agency Culture

UK ad agencies rethink the university degree as a job requirement

by Grace Caffyn
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Agency Culture

Inside the agency: Jellyfish’s Google-loving shop

by Grace Caffyn
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Brands in Culture

How Mars prods diversity in its advertising, agencies

by Grace Caffyn
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Internal Organization

How Auto Trader shrank its agency pitch process

by Grace Caffyn
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Starting Out

Ogilvy’s Rory Sutherland on playing the long game in advertising

by Grace Caffyn
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Marketing

Unilever isn’t flogging Google for misplaced ads

by Grace Caffyn
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WTF Influencers

How L’Oreal Paris uses influencers

by Grace Caffyn
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Agency Culture

The species discovered in agency meetings (and there are a lot of them)

by Grace Caffyn
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WTF Influencers

What Ted Baker has learned from shoppable video so far

by Grace Caffyn
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Marketing on Platforms

UK agencies see promise in Facebook’s latest Snapchat clone

by Grace Caffyn

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