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Myth buster: Debunking common misconceptions about the metaverse
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Grace Caffyn

UK Brands Reporter

grace@digiday.com
  • Starting Out

    ‘Still as scared, hungry, nervous and angry’: Grey’s Vicki Maguire on climbing the ranks as an outsider

    By Grace Caffyn
  • rainbow flag
    Agency Culture

    Agency exec on scarcity of LGBT people in ads: ‘People fear the bigoted minority’

    By Grace Caffyn
  • The Programmatic Marketer

    ‘Change is hard’: Renault plans to double programmatic ad spending

    By Grace Caffyn
  • Student
    Agency Culture

    UK ad agencies rethink the university degree as a job requirement

    By Grace Caffyn
  • Agency Culture

    Inside the agency: Jellyfish’s Google-loving shop

    By Grace Caffyn
  • Brands in Culture

    How Mars prods diversity in its advertising, agencies

    By Grace Caffyn
  • Internal Organization

    How Auto Trader shrank its agency pitch process

    By Grace Caffyn
  • Starting Out

    Ogilvy’s Rory Sutherland on playing the long game in advertising

    By Grace Caffyn
  • Marketing

    Unilever isn’t flogging Google for misplaced ads

    By Grace Caffyn
  • WTF Influencers

    How L’Oreal Paris uses influencers

    By Grace Caffyn
  • Agency Culture

    The species discovered in agency meetings (and there are a lot of them)

    By Grace Caffyn
  • Ted Baker
    WTF Influencers

    What Ted Baker has learned from shoppable video so far

    By Grace Caffyn
  • Marketing on Platforms

    UK agencies see promise in Facebook’s latest Snapchat clone

    By Grace Caffyn
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