Grace Caffyn

UK Brands Reporter

grace@digiday.com

Starting Out

‘Still as scared, hungry, nervous and angry’: Grey’s Vicki Maguire on climbing the ranks as an outsider

By Grace Caffyn
Agency Culture

Agency exec on scarcity of LGBT people in ads: ‘People fear the bigoted minority’

By Grace Caffyn
The Programmatic Marketer

‘Change is hard’: Renault plans to double programmatic ad spending

By Grace Caffyn
Agency Culture

UK ad agencies rethink the university degree as a job requirement

By Grace Caffyn
Agency Culture

Inside the agency: Jellyfish’s Google-loving shop

By Grace Caffyn
Brands in Culture

How Mars prods diversity in its advertising, agencies

By Grace Caffyn
Internal Organization

How Auto Trader shrank its agency pitch process

By Grace Caffyn
Starting Out

Ogilvy’s Rory Sutherland on playing the long game in advertising

By Grace Caffyn
Marketing

Unilever isn’t flogging Google for misplaced ads

By Grace Caffyn
WTF Influencers

How L’Oreal Paris uses influencers

By Grace Caffyn
Agency Culture

The species discovered in agency meetings (and there are a lot of them)

By Grace Caffyn
WTF Influencers

What Ted Baker has learned from shoppable video so far

By Grace Caffyn
Marketing on Platforms

UK agencies see promise in Facebook’s latest Snapchat clone

By Grace Caffyn

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