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Advertisers’ linear TV ad dollars don’t carry as much clout as networks angle to shift money to streaming, digital
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Grace Caffyn

UK Brands Reporter

grace@digiday.com
  • Marketing on Platforms

    5 charts on how brands’ use of Snapchat is changing

    by Grace Caffyn
  • Agency Culture

    Inside the agency bathrooms of the EU

    by Grace Caffyn
  • Marketing on Platforms

    Ready for lift-off: How Airbus amassed 894,000 followers on Instagram

    by Grace Caffyn
  • The Programmatic Marketer

    5 reasons why taking programmatic ‘in-house’ remains a headache

    by Grace Caffyn
  • The Programmatic Publisher

    ‘Too many vested interests here’: Viewability concerns still plague agencies daily

    by Grace Caffyn
  • Female football player standing with her feet on ball
    Marketing on Platforms

    How 5 Premier League clubs are using social video

    by Grace Caffyn
  • expedia-main
    WTF Influencers

    8 months in, what Expedia has learned from its Facebook bot

    by Grace Caffyn
  • Marketing on Platforms

    A brand guide to Houseparty, the teen app du jour

    by Grace Caffyn
  • Internal Organization

    A day in the life of a Diageo ‘futurist’

    by Grace Caffyn
  • The Confessions

    Confessions of a brand media chief: ‘We’re sheep’

    by Grace Caffyn
  • Marketing on Platforms

    Inside the NBA’s UK content strategy

    by Grace Caffyn
  • Agency Culture

    The good and bad news for UK women in advertising in 5 charts

    by Grace Caffyn
  • Marketing on Platforms

    How 5 UK brands are using Instagram Stories

    by Grace Caffyn
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