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Media
Marketing
Future of TV
Advertisers’ linear TV ad dollars don’t carry as much clout as networks angle to shift money to streaming, digital
Duopoly
Video Anywhere
Brands in Culture
The Confessions
Media
Marketing
Future of TV
Grace Caffyn
UK Brands Reporter
grace@digiday.com
Marketing on Platforms
5 charts on how brands’ use of Snapchat is changing
by
Grace Caffyn
Agency Culture
Inside the agency bathrooms of the EU
by
Grace Caffyn
Marketing on Platforms
Ready for lift-off: How Airbus amassed 894,000 followers on Instagram
by
Grace Caffyn
The Programmatic Marketer
5 reasons why taking programmatic ‘in-house’ remains a headache
by
Grace Caffyn
The Programmatic Publisher
‘Too many vested interests here’: Viewability concerns still plague agencies daily
by
Grace Caffyn
Marketing on Platforms
How 5 Premier League clubs are using social video
by
Grace Caffyn
WTF Influencers
8 months in, what Expedia has learned from its Facebook bot
by
Grace Caffyn
Marketing on Platforms
A brand guide to Houseparty, the teen app du jour
by
Grace Caffyn
Internal Organization
A day in the life of a Diageo ‘futurist’
by
Grace Caffyn
The Confessions
Confessions of a brand media chief: ‘We’re sheep’
by
Grace Caffyn
Marketing on Platforms
Inside the NBA’s UK content strategy
by
Grace Caffyn
Agency Culture
The good and bad news for UK women in advertising in 5 charts
by
Grace Caffyn
Marketing on Platforms
How 5 UK brands are using Instagram Stories
by
Grace Caffyn
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