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Marketing on Platforms
Direct-to-consumer brands see gains from traditional TV
Future of TV
Even for big entertainment companies, Facebook is too big to ignore
Data Regulation
Marketers struggle to track audiences after Facebook and Google scale back data for GDPR
Brands in Culture
Slack’s new ads tap World Cup to appeal to workers beyond its tech and media base
Marketing
Chase to reach business owners through ‘business advice center on wheels’
Beyond Ads
Gary Vaynerchuk wades into publishing (again) with new lifestyle site
Member Exclusive
Crypto corner: Inside the online gathering spaces for crypto enthusiasts
Publishing in the Platform Era
Google is using Facebook fatigue to woo publishers
Marketing on Platforms
Gary Vaynerchuk’s Tracer wants marketers to stop wasting time with Excel
Future of TV
Health news site Stat is putting up a $10 paywall for its new documentary
Member Exclusive
Off the blockchain: The distributed ledger is hot, but its use in advertising remains a question mark
Marketing on Platforms
Snap expands commerce for brands within Snapchat Stories
Marketing on Platforms
How Pinterest is wooing ad buyers with a consumer insights message
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