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OpenAI’s new business agents give brands a free way into the conversation it’s also selling as an ad
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Evolving Agencies
‘I got a stomach ulcer from the stress’: Confessions of a laid-off agency staffer
Member Exclusive
Furniture brand Article is building an in-house delivery operation
Marketing
‘High end of the hype cycle’: Retailers are testing autonomous vehicles
Member Exclusive
‘Dispiriting experience’: Inside Macy’s turnaround strategy
Marketing on Platforms
‘Still in its infancy’: Despite advancements, AI adoption for media buying remains low
Marketing
‘They need to solve a problem’: Why prepared food delivery startups are failing
Audio Anywhere
‘We’re serious about audio’: The Economist launches daily news podcast with 8 staffers
Future of TV
Gaming creators are warming up to Fox-backed Twitch competitor Caffeine
Media
Inside The Wall Street Journal’s subscription strategy
Media Product Strategies
With 500k subscribers, BBC and ITV’s BritBox plans more original series
Retail Media Rewritten
‘They offered us everything but the kitchen sink’: DTC brands are mostly spurning Amazon
Publishing in the Platform Era
NBC News Snapchat show ‘Stay Tuned’ averages 25-35m viewers
Member Exclusive
As more PR moves in-house, ROI rises in importance
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