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As TikTok teeters, YouTube, Meta, Snapchat and more race to claim its ad dollars with incentives, discounts
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Marketing
In Content Era, What’s the Role of Agencies?
Media
Time for Online Video to Make Peace With TV
Media
Jim Spanfeller’s Next Act
Marketing
Ad Tech’s Got a Business Model Problem
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Publishers Blame the Machines
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Behind Reddit’s Ambivalent Embrace of Advertising
Marketing
Audi’s Novel Battery-Saving App
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Programmatic’s Toolbar Problem
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GE’s Take on Real-Time Marketing
Marketing
Beginnings of the Coppola Brand
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Budweiser Creates Social Beer Cup
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Why iAd’s Been Mostly Hype
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Top Challenges for Brands in Mobile
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