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As TikTok teeters, YouTube, Meta, Snapchat and more race to claim its ad dollars with incentives, discounts
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Today: Contextual targeting masterclass
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The Podcast Payoff
Marketing on Platforms
Pinterest launches self-serve platform for Promoted Pin advertisers
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Combating fraud and poor quality must be on the front burner at Advertising Week
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‘An industrial complex’: Why the Uber-Fetch lawsuit won’t change anything
Publishing in the Platform Era
Facebook gives, but continues to take more from publishers
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Investopedia launches online finance and investing academy
Marketing on Platforms
PR firms start using AI for mundane tasks
Retail Revolution
Amazon reviews have a bot problem
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Small brands are finding it harder to get verified on Instagram
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How Reader’s Digest cut its page-load time by 40 percent this year
Marketing on Platforms
Media buyers applaud Canvas ads in Instagram Stories, but say there are limitations
The Programmatic Marketer
How SSPs use deceptive price floors to squeeze ad buyers
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