As Investopedia charts its course as a media brand, it’s coming up against the roadblock all publishers eventually hit — the reality that display revenue alone won’t be enough. Investopedia joins a league of media companies that have been exploring new ways to generate revenue beyond editorial content, including fee-based premium services and other products. Building off its niche in finance and investing, IAC-owned Investopedia Tuesday launched its own financial education academy with on-demand courses. To the company, the educational space is a good fit because competitors don’t focus on finance, and Investopedia can organically generate interest based on the strength of the brand. David Siegel, the company’s CEO, said future plans for the school include an online MBA, in conjunction with an educational institution.
Read the full story on tearsheet.co
More in Media
Media Briefing: BuzzFeed’s $120M sale marks another step in the repricing of digital media scale
Byron Allen’s $120 million BuzzFeed deals marks another turning point in the collapse of the platform-era media business model.
Mail Metro Media shifts ad strategy toward PMPs and fewer ads as it unifies stack
Mail Metro Media wants to drive 300% PMP growth over the next three years as part of plans to turn a high-volume digital direct business into an outcomes shop.
MrBeast’s creator platform signals a more programmatic creator economy
MrBeast’s first-ever Upfront revealed Beast Industries’ forthcoming creator platform, an infrastructure play that will elevate the company’s offerings.