Antoinette Siu

Antoinette Siu

Generative AI

How the growth of click and impression farming are getting worse with AI
Gaming & Esports

Teens prefer YouTube over Twitch for gaming despite the platform’s recent privacy challenges in the spotlight
Member Exclusive

Media Buying Briefing: Agencies expand their DEI goals and offer their expertise to clients
Generative AI

As Exverus Media creates its first AI chatbot, agencies wonder if they’re ready for prime time
Generative AI

Agencies weigh the pros and cons of generative AI as political advertising grows
Strategizing for the Future

Here are the key differences between Gen Z and Gen Alpha that brands and agencies need to understand
Member Exclusive

Media Buying Briefing: Here’s how independent agencies are using marketing mix modeling
Generative AI

Agencies are concerned about how much to trust generative AI
Member Exclusive

Media Buying Briefing: A comprehensive look at the holding companies’ AI strategies and investments to date
Business of TV

Here are three ways the Hollywood strikes will impact the TV business from the media buyer’s perspective
Retail Revolution

PubMatic expands commerce offerings as retail media grows
Marketing on Platforms

X marks the spot, but what does that spot signify, ask media agency execs
Retail Revolution

Amazon, Walmart e Instacart siguen compitiendo mientras las agencias añaden más dólares publicitarios de medios de comercio a sus carritos de compras

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