Antoinette Siu

Antoinette Siu

Future of Measurement

Influencer agency adopts brand lift metrics across campaigns to address measurement challenges
Generative AI

Media.Monks applies AI to generate highlights, new media content for Gen Z
Navigating Economic Instability

Magna raises 2023 revenue forecast to $337 billion, boosted by retail media and digital
Member Exclusive

Media Buying Briefing: Agencies’ views for and against bid shading
Future of Measurement

How agencies are measuring impact for brands beyond the classic core metrics
Audio Anywhere

SiriusXM creates a podcasting brand safety and suitability tool for advertisers
Member Exclusive

Media Buying Briefing: Are AI chatbots going to power agency operations and client services in the future?
Agency Culture

How Code and Theory’s Kirstyn Nimmo vision for inclusion means making it a part of ‘all of our strategies’
Gaming & Esports

Stagwell-owned agency bets on new gaming partnership to target Gen Z
Generative AI

How the growth of click and impression farming are getting worse with AI
Gaming & Esports

Teens prefer YouTube over Twitch for gaming despite the platform’s recent privacy challenges in the spotlight
Member Exclusive

Media Buying Briefing: Agencies expand their DEI goals and offer their expertise to clients
Generative AI

As Exverus Media creates its first AI chatbot, agencies wonder if they’re ready for prime time

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