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At CES, Omnicom Media says Walmart purchase insights help it make better use of Meta’s influencer followers
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AI Marketing Strategies | NYC
Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more
SECURE SEAT
Antoinette Siu
Antoinette Siu
Member Exclusive
Media Buying Briefing: Here are five media agency trends to watch in 2024
Agency Culture
Stagwell Marketing Cloud appoints Elspeth Rollert as first CEO
Looking Back/Ahead to 2024
A look at holding company 2024 ad spending forecasts
Looking Back/Ahead to 2024
Agencies weigh positives and negatives to 2024 spending in an uncertain economy
Member Exclusive
Media Buying Briefing: Why Brett Marchand doesn’t see Plus Company as a holding company
Future of Measurement
Innovid study examines impact of measurement and optimization gaps across CTV campaigns
Member Exclusive
Media Buying Briefing: A look at agencies’ holiday spending strategies this year
Generative AI
Influencer agency Billion Dollar Boy creates new unit for emerging tech — like generative AI
Life Beyond the Cookie
Study examines combining first-party and third-party data to reach wider audiences, reduce costs
Member Exclusive
Media Buying Briefing: How media agencies are preparing for Google’s third-party cookie to go away – actually this time
Generative AI
Inside one agency’s efforts to build its own AI platform
Member Exclusive
Media Buying Briefing: How agencies are adapting omnichannel strategies as stores return to pre-pandemic traffic
Marketing on Platforms
Pixability looks to boost media investments for diverse YouTube creators
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