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Alyssa Mercante
Senior Reporter
Alyssa Mercante
Senior Reporter
Creator Playbook
Meet the interior design creator who made a reluctant pivot that paid off
The Creator Economy
Why brands like Gap Inc. and Staples are inviting their employees to be creators
The Creator Economy
As Hollywood studios chase creator culture, ownership gets complicated
Creator Playbook
How a fitness creator built her own global wellness platform
The Creator Economy
Inside Unilever’s 300,000 creator network: the logistics behind the headline number
The Creator Economy
Kai Cenat’s Streamer U was a ‘masterclass’ for brands looking to tap content creators
The Creator Economy
In Graphic Detail: The real impact of creators at the World Cup
The Creator Economy
Mastercard is tapping foodie creators to drive awareness and adoption
The Creator Economy
Five things the World Cup taught marketers about creators
The Creator Economy
‘It’s a CEO conversation,’ Accenture and Whalar on their playbook for the creator economy
The Creator Economy
Creators are crashing through Hollywood, but there’s a ceiling
Creator Playbook
Why a once-anonymous creator unmasked herself to build a bigger media brand
The Creator Economy
How streaming creators built a new broadcast blueprint at the World Cup
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