Alyssa Mercante

Senior Reporter

Alyssa Mercante

Senior Reporter

Creator Playbook

How former college athlete and Airbnb host turned Love Island fame into widespread success
The Creator Economy

Adobe relies on Firefly to win over creators
The Sports Marketing Playbook

Why Coca-Cola has made World Cup TV ads one part of its sports marketing play
The Creator Economy

Beehiiv adds even more features to go up against competitors and win over creators
The Creator Economy

Vibes over metrics: Why more creators are holding IRL events to own their audience
Creator Playbook

How college athlete Carson Roney went from TikTok dances to Gatorade commercials
The Creator Economy

MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren’t the right fit
The Creator Economy

Creator scandals have turned morality clauses into brands’ go-to exit strategy
The Creator Economy

‘I’m playing the long game’: Journalists are striking out alone and discovering the business is toughest beat of all
The Creator Economy

Meta’s bid to woo creators to Facebook just might work, despite its recent legal woes
Creator Playbook

How a ‘TikTok doctorate’ made 26-year-old Griffin Johnson a venture capitalist
The Creator Economy

CreatorIQ and Sprinklr bet they can solve creator measurement’s fragmentation problem
The Creator Economy

Inside The Daily Mail’s creator-led content playbook

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