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Alyssa Mercante
Senior Reporter
Alyssa Mercante
Senior Reporter
The Creator Economy
Twitch tweaks monetization tools to try and help smaller creators build a following
The Creator Economy
The case for and against clipping
Upfronts
Amazon bets creator video podcasts can be the next TV network – if it can fix measurement
Upfronts
MrBeast’s creator platform signals a more programmatic creator economy
The Creator Economy
Inside Expedia’s year-long partnership with mega creator IShowSpeed
The Creator Economy
Mega creators find that their personalities alone aren’t scalable as standalone businesses
The Creator Economy
The state of generative AI in the creator economy
Creator Playbook
How former college athlete and Airbnb host turned Love Island fame into widespread success
The Creator Economy
Adobe relies on Firefly to win over creators
The Sports Marketing Playbook
Why Coca-Cola has made World Cup TV ads one part of its sports marketing play
The Creator Economy
Beehiiv adds even more features to go up against competitors and win over creators
The Creator Economy
Vibes over metrics: Why more creators are holding IRL events to own their audience
Creator Playbook
How college athlete Carson Roney went from TikTok dances to Gatorade commercials
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