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Alyssa Mercante
Senior Reporter
Alyssa Mercante
Senior Reporter
The Creator Economy
How every major platform pays creators
13 hours ago
Creator Playbook
How a content marketer became an award-winning cannabis creator
The Creator Economy
Creator industry admits that fee pricing is out of control, but can’t agree on a fix
The Creator Economy
X creates a new revenue model for creators — but will it actually win them over?
The Creator Economy
For brands, the creator ambassador is becoming a creator executive
The Creator Economy
The winners and losers of YouTube’s view count and monetization overhaul
The Creator Economy
USA Fencing relies on creators to attract new fans ahead of the 2028 Olympics
The Creator Economy
An anatomy of the creator brand trip’s midlife crisis
The Creator Economy
Brands can’t just flip the ’employees as creators’ switch
Creator Playbook
Meet the interior design creator who made a reluctant pivot that paid off
The Creator Economy
Why brands like Gap Inc. and Staples are inviting their employees to be creators
The Creator Economy
As Hollywood studios chase creator culture, ownership gets complicated
Creator Playbook
How a fitness creator built her own global wellness platform
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