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Alyssa Mercante
Senior Reporter
Alyssa Mercante
Senior Reporter
The Rundown
Creators are now classified as small businesses, but what does that actually mean?
The Creator Economy
Creators say it’s difficult to make money from news — with platform rules and brand guidelines
The Creator Economy
Creator mentors Colin and Samir want to turn their followers’ ideas into productions
Creator Playbook
How a fashion creator turned audience demand into a 500+ client styling business
The Creator Economy
Ownership, control, margins: the brand playbook for microseries is still taking shape
The Creator Economy
Welcome to Creator University: Inside the colleges building creator economy programs
Digiday @ Advertising Week
As creators increasingly move into Hollywood, deal terms can put their IP at risk
Digiday @ Advertising Week
Dhar Mann’s $100M AWNY deal target for creators is already pledged (so he says)
The Creator Economy
The creator economy’s stance on AI is shifting — again
Creator Playbook
How Shira Lazar grew social account ‘What’s Trending’ to seven figures in revenue
The Creator Economy
YouTube invests in AI agents, live ‘gamification,’ and editing tools to keep creators close
The Creator Economy
From brand deals to equity deals: creators want a stake, not just a fee
The Creator Economy
Some creators want to negotiate deals like TV networks
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