Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Gaming & Esports

Why a leading Twitch streamer is founding her own talent management and brand consulting firm
Gaming & Esports

‘We have a business perfectly aimed at the future’: CEO Lee Trink on FaZe Clan’s decision to go public
Gaming & Esports

Why an evolved B/R Gaming is investing in its linear, televised gaming content
Gaming & Esports

A gaming influencer is launching a cannabis brand. Here’s how (and why) he’s converging the two worlds
Gaming & Esports

Why companies inside and out of gaming are designing and showcasing clothes in Unreal Engine
Gaming & Esports

How NASCAR is getting in on the race to develop a brand identity for the metaverse
Gaming & Esports

As in-person events gradually return, DreamHack looks to become ‘a SXSW of games’
Gaming & Esports

Why an exercise bike wants to bring gamified fitness to the metaverse
Gaming & Esports

AT&T and 100 Thieves are bringing their partnership into the metaverse with the AT&T Station
Gaming & Esports

State Farm’s motion-captured NBA2K mascot combines the virtual with the physical
Gaming & Esports

The Rundown: Collegiate esports companies and organizations prepare for the future following a COVID-19 bump
Gaming & Esports

Misfits Gaming partners with The E.W. Scripps Company in a bid to bring esports content to Floridian television viewers
Gaming & Esports

As the almost-billion-dollar esports betting industry expands, companies are seeing green beyond early-stage challenges

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