Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Gaming & Esports

State Farm’s motion-captured NBA2K mascot combines the virtual with the physical
Gaming & Esports

The Rundown: Collegiate esports companies and organizations prepare for the future following a COVID-19 bump
Gaming & Esports

Misfits Gaming partners with The E.W. Scripps Company in a bid to bring esports content to Floridian television viewers
Gaming & Esports

As the almost-billion-dollar esports betting industry expands, companies are seeing green beyond early-stage challenges
Gaming & Esports

Why companies are using virtual concerts to introduce their users to the metaverse
Gaming & Esports

As non-endemic brands eye the gaming space, a lack of industry standards is delaying their arrival
Gaming & Esports

With user-generated content on the rise, platforms are emerging to support this new type of creator
Future of Work

Companies are coworking in the metaverse to stave off Zoom burnout and spark new types of collaboration
Gaming & Esports

Why Immortals Gaming Club is turning the esports merch game on its head with its zero-profit strategy
Gaming & Esports

‘Explosive’: Why esports companies are leveraging Snapchat to reach mobile gamers
Gaming & Esports

In Asia and beyond, mobile gaming is on the rise — and esports organizations are starting to take notice
Gaming & Esports

Jacob Wolf takes esports expertise to podcasting as he continues to influence a new generation of writers
Gaming & Esports

Mixed-reality sports companies are building the pastimes, and brand activations, of the future

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