Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Gaming & Esports

Why streaming wars between Netflix, Paramount+, others are heading to video games
Gaming & Esports

Three YouTube stars join forces to form their own talent management company
Gaming & Esports

Why esports betting companies are leaning into original content to raise awareness about their services
The Confessions

Confessions of a Super Smash Bros. tournament organizer on Nintendo’s lack of support for competitive gaming
Gaming & Esports

¿Es el futuro de la publicidad metaverso la activación multiplataforma?
Gaming & Esports

Is the future of metaverse advertising cross-platform activations?
Gaming & Esports

Por qué HelloFresh llegó a un acuerdo publicitario con StreamElements para acceder a los ‘gamers’
Gaming & Esports

Why HelloFresh struck an ad deal with StreamElements to reach the gaming community
Gaming & Esports

Dentsu’s new global gaming lead reflects on gaming strategy ‘void’ in advertising, media
Gaming & Esports

Cómo un influencer de Minecraft atrae a los anunciantes a la plataforma
Gaming & Esports

How a Minecraft influencer is bringing advertisers to the platform
Gaming & Esports

As Twitter’s gaming community navigates uncertainty, other platforms stand to benefit
Gaming & Esports

How — and why — Candy Crush is in the midst of a 10th anniversary brand refresh

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