Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Gaming & Esports

How the FTX crash reveals the esports industry’s crypto partnership problem
Gaming & Esports

Cómo identificar a los verdaderos expertos en el metaverso y evitar las mentiras
Gaming & Esports

How to spot the real experts in the metaverse — and avoid the BS
Gaming & Esports

Cómo Candy Crush quiere expandirse aún más en su décimo aniversario
Gaming & Esports

Why a prominent esports organization is starting its own record label
Gaming & Esports

How Candy Crush wants to expand even more on its 10th anniversary
Gaming & Esports

Supporting creators in both entertainment and entrepreneurship: A Q&A with RTS vp of talent management Sue Lee
Gaming & Esports

How Riot Games developed its brand identity for the League of Legends World Championship
Gaming & Esports

TikTok denies plans for an ad-driven gaming tab as it works to embrace the gaming community
Gaming & Esports

Trading paid media for social-first: Inside Riot Games and We Are Social’s ‘Wild Rift’ campaign
Gaming & Esports

Why Apple’s SKAdNetwork 4.0 release could affect mobile app measurement
Gaming & Esports

How Riot Games’ partnership with Jackson Wang highlights music’s role in driving esports fandom
Gaming & Esports

Why Niantic anticipates legal challenges from OOH companies and brands as it develops immersive AR activations

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