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Here’s everything retail media network experts are asking for this holiday season
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Quartz’s Jay Lauf: Being completely ad-dependent was never good for anybody
The Programmatic Publisher
Insider’s Jana Meron: Ads.txt help track money in the supply chain better
Agency Culture
iCrossing’s Anne Bologna: Brands will take more marketing in-house in 2019
Media
Tribune’s Nicole Goksel: Ads.txt won’t solve ad fraud
Agency Culture
Deutsch’s Mike Sheldon: The advertising agency business is not growing
Media
BuzzFeed’s Craig Silverman: Digital advertising’s infrastructure has been weaponized
Marketing
IBM’s Michelle Peluso: Marketers need to be retrained on new skills
Future of TV
CBS Interactive’s Jim Lanzone on VC-funded digital media: ‘We have a real business’
Future of TV
Viacom head of talent Paula Kaplan: Internet stars see themselves as brands in their own right
Brands in Culture
Nestle’s Pete Blackshaw: It’s challenging for a company our size to pivot
Publishing in the Platform Era
Bauer Media Group’s Steven Kotok: VC-funded companies never made sense
Brands in Culture
GroupM’s Joe Barone: Brand safety is ‘table stakes’ but still a major issue
Marketing on Platforms
Rothy’s president Kerry Cooper: The challenge for DTC brands is to figure out a path to profitability
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