Aditi Sangal

Aditi Sangal

Media Product Strategies

Post-Arianna, The Huffington Post’s rebranding as HuffPost
Media

Digiday Deep Dive: Google’s ad blocker move smacks of hypocrisy
Media

New York Media’s Pam Wasserstein on Instant Articles: ‘We’re not seeing a big audience lift or a big revenue lift.’
The Programmatic Publisher

Washington Post CRO Jed Hartman: For brands, ‘politics is the new pop culture’
Publishing in the Platform Era

Mic’s Cory Haik: ‘Our audience is not a monolith that just wants news’
Publishing in the Platform Era

Mashable’s Pete Cashmore: Snapchat is the future of cable TV
Audio Anywhere

Axios’ Jim VandeHei: ‘The jig’s up’ for publishers worshipping scale
Audio Anywhere

Bloomberg’s Justin Smith on rethinking brand and unfriendly platforms
Audio Anywhere

Slate’s Julia Turner: ‘Every publisher of smart content is shifting to loyalty’
Evolving Agencies

McCann’s Harris Diamond on the myths of the agency business
Media Product Strategies

BuzzFeed France’s Cecile Dehesdin on staying connected with the digital audience
Publishing in the Platform Era

Bleacher Report’s Rory Brown on the promise and perils of platforms

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