Digiday welcomes new reporters Kimeko McCoy and Erika Wheless to cover marketing and commerce

digiday media

Digiday Media is excited to announce two new additions to the Digiday editorial team. With the new year upon us, and as we look forward to deepening our coverage of the marketing and commerce spaces, Kimeko McCoy and Erika Wheless join us as reporters, respectively, covering those key marketplace sectors.

“In their new reporting roles for Digiday, Kimeko and Erika will be crucial players in setting Digiday’s coverage course during a dramatically transforming time for our audiences,” said Digiday editor-in-chief Jim Cooper. “The stories of how brand marketing is evolving and how commerce is becoming a massive revenue engine across our coverage areas are just starting to be told and having talented reporters and writers on these beats will greatly expand and deepen our coverage.”

Kimeko McCoy joins us as a marketing reporter. McCoy comes to Digiday from Warner Media where she was a digital marketing specialist. Prior to that, she served as Adweek’s social editor and produced editorial content for papers like The Atlanta-Journal Constitution and The St. Augustine Record.

Erika Wheless joins Digiday as our new commerce reporter. She most recently covered investments at Financial Planning and previously spent time at AppNexus as well as 605. Wheless also spent a semester covering Etsy while completing her masters in journalism at the Craig Newmark Graduate School of Journalism at CUNY.

https://digiday.com/?p=387770

More in Announcement

T Brand Studio, Dagne Dover and ShopMy are shortlisted for the 2025 Future Leader Awards

The Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the next generation of leaders making a big impact in their industry, with 10 years of experience or less.  This year’s finalists stand out for their bold innovation, measurable impact and deep connection to the audiences they serve. Each has harnessed data […]

BBC Studios, NBCUniversal and Genius are 2025 Digiday Media Awards winners

This year’s Digiday Media Awards winners celebrate the power of partnerships and emerging technologies. Across the 2025 winners, themes include a continued embrace of short-form video, a rise in interactive storytelling through formats like VR and AR, and a focus on collaboration to drive engagement and innovation. BBC Studios’ StoryWorks and Brand USA took home […]

New York Times Advertising , e.l.f. and Business Insider are 2025 Digiday Content Marketing Awards winners

This year’s Digiday Content Marketing Awards winners embraced video content, in its various forms, to craft compelling narratives that successfully connect with audiences. As brands work to build long-term consumer relationships, tailoring content to individual preferences has become mission-critical. For instance, L’Oréal Groupe partnered with New York Times Advertising and T Brand Studio to launch […]