Take this five-minute survey to help Digiday learn how to make our products even better
DIGIDAY+ MEMBER EXCLUSIVES
The uncertainty created by continued mass layoffs is causing more employees to move into freelance work or start their own businesses. And the rise of generative AI is making that an even more attractive prospect for them.
It’s no secret that live service and subscription business models are a rising tide within the gaming industry.
In this week’s Digiday+ Research Briefing, we examine how publishers are growing their ad products, when agencies and publishers expect deprecation of the third-party cookie to actually happen, and how marketers relied on traditional celebrities for their Super Bowl ads, as seen in recent data from Digiday+ Research.
To market its AI-powered Snapdragon brand around the world, Qualcomm created a new sonic logo that aims directly at the ears.
Advertisers recognize the challenge but believe it’s crucial to understand and address rather than solely relying on Google’s guidance.
As creators have become a marketing must-have, they say they’re increasingly pushing for reasonable payment terms, asking for deposits, enacting late fees and employing other tactics to get their fair share of said boom.
This editorial package from Digiday will help marketers guide their budgets after a tumultuous 2023.
Future of TV
This week’s Future of TV Briefing looks at how streaming ad sellers are seeing the adoption of universal IDs boost their CTV ad revenues.
Future of TV Briefing: Why a creative ID system could save the streaming ad market ‘millions of dollars’
This week’s Future of TV Briefing looks at why IAB Tech Lab’s upcoming Creative ID framework could be among the bigger developments in the streaming ad market this year.
Future of TV Briefing: Measurement currency combatants take center stage at IAB’s Annual Leadership Meeting
This week’s Future of TV Briefing recaps a contentious session on measurement from the Interactive Advertising Bureau’s Annual Leadership Meeting.
Google has responded to a critical analysis from the IAB Tech Lab’s Privacy Sandbox Task Force in what has to be one of the most prolonged diplomatic missions in the history of the online giant.
The 2024 Super Bowl drew an audience of more than 126 million this past Sunday – growing not just in viewership for the football game, but the advertising game as it continues to shape social media, influencer marketing and diversity.
Meet the People acquired Swell Media as part of its purchase of Saltwater Collective last fall, but is setting it up as a standalone full-funnel shop.
Magic Spoon co-founder Gabi Lewis talks cereal brand’s expanded retail footprint and marketing strategy
How British GQ’s Adam Baidawi reimagined the legacy men’s luxury publication for a modern, global audience
Digiday+ Research: Most brands and retailers employ generative AI, with chatbots topping the list of uses
Digiday+ Research: Most publishers grew their ad offerings last year, with a focus on branded content
The Digiday Programmatic Marketing Summit offers an influential group of programmatic marketing leaders a chance to come together to discuss pain points, pitch solutions and ultimately, make valuable business connections.
“We now have a new group of shareholders, a very clean balance sheet and the cash to deliver our plan, plus we can deliver the plan without the distraction of fundraising. And we managed to do it without distracting the business too much.”
Member ExclusiveDTC Briefing: Why brands are rethinking their C-suite expansions
Member ExclusiveHow cash-strapped DTC brands are finding ways to slash R&D costs