Media

Vice Media Group’s Cory Haik says company’s publishing business is ‘very close to profitability’

During the Digiday Publishing Summit, the COO of VMG’s news and entertainment arm explained how its publishing business plans to bounce back over the next 12 to 18 months.

Hearst Magazines’ Lisa Howard says advertiser requests for 2024 are on the upswing

RFP requests have increased compared to this time a year ago, and advertisers are recalibrating interest in upper-funnel ad options, the publisher’s global CRO said on the Digiday Podcast.

Why the pivot to brand suitability never happened for this publisher 

The much-discussed shift from brand safety to brand suitability never really happened. Or at least it hasn’t for one publishing exec.

Marketing

How apparel brand Champion is taking its creator efforts global to resonate with Gen Z

Athletic apparel brand Champion wants to distinguish itself from its competitors by working with content creators globally rather than locally.

wfh kids

Why regulators at the FTC and beyond are turning an eye to child safety in gaming in 2023

An FTC paper reports that children are finding it increasingly difficult to distinguish between advertising and other forms of content, and that this phenomenon can prompt them to make accidental purchases or unintentionally share their personal data.

TikTok

How the TikTok Shop pitch has gone down with marketers

The pitch to marketers is pretty straightforward: Don’t just buy ads on TikTok for products you’re selling elsewhere, actually sell them on the platform too.

Special Edition
The commerce media era

This limited editorial series from Digiday explores how commerce media, from e-commerce to retail media networks, has entered a new era.

Future of TV

FOTV

Future of TV Briefing: The 2023 glossary

This week’s Future of TV Briefing offers an updated list of the key terms that can cause confusion when talking about the TV, streaming and digital video industry.

Illustrated TVs that evolve from a small TV to a larger TV in 5 panels.

Future of TV Briefing: The Disney-Charter deal signals looming equilibrium between traditional TV and streaming

This week’s Future of TV Briefing looks at what the Disney-Charter pay-TV distribution deal seems to indicate about the increasingly more-complementary-than-contentious relationship between traditional TV and streaming.

Georgia-Pacific’s Laura Knebusch breaks down CPG giant’s spending shift away from traditional TV

Traditional TV now accounts for less than 50% of Georgia-Pacific’s spending, but its share still exceeds streaming’s.

Media Buying

Media Buying Briefing: Agencies’ views for and against bid shading

Ever since bid shading became prevalent in programmatic, how do agencies know it’s working? There are still plenty of uncertainties and complexities around the benefits and downsides.

Apple logo as moon in space

Apple’s expanding ad ambitions: A closer look at its journey toward a comprehensive ad tech stack

Apple’s limitless advertising ambitions means anxiety for ad tech vendors.

AI Briefing: Adobe and Salesforce expand AI tools while tech CEOs visit Congress

As top tech leaders visited Capitol Hill last week for more AI conversations — some under oath and others behind closed doors — some of the largest platforms released even more generative AI tools for marketers and creatives.


Digiday Publishing Summit
Sep 18, 2023

This year’s Digiday Publishing Summit in Key Biscayne, Florida will convene an influential group of media execs in order to give them the venue to discuss these new strategies, identify common pain points as well as pitch solutions and ultimately, make valuable business connections within the media industry.

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Culture
WTF are radius rules?

These rules are a part of companies’ specific RTO policies and stipulate only staff who live within a certain distance of offices need to come back. But the gnarly issue of presenteeism and proximity bias remains acute as we settle more firmly into various hybrid working setups.

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Culture
WTF are radius rules?

These rules are a part of companies’ specific RTO policies and stipulate only staff who live within a certain distance of offices need to come back. But the gnarly issue of presenteeism and proximity bias remains acute as we settle more firmly into various hybrid working setups.

more from Glossy
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Beauty
Philips Sonicare embraces wellness movement with new Spotify partnership

Starting September 14, Philips Sonicare has tapped Spotify for an in-app campaign offering personalized playlists and motivation moments to inspire people to achieve their wellness goals. Though Philips Sonicare has long aligned itself with oral health, this campaign intends to embrace the softer concept of wellness.

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Beauty
Philips Sonicare embraces wellness movement with new Spotify partnership

Starting September 14, Philips Sonicare has tapped Spotify for an in-app campaign offering personalized playlists and motivation moments to inspire people to achieve their wellness goals. Though Philips Sonicare has long aligned itself with oral health, this campaign intends to embrace the softer concept of wellness.

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Operations
After a slow fundraising period, multiple new CPG funds launch to deploy fresh capital for brands

Funding has become harder to come by for consumer brand founders, but the drought is gradually ending thanks to a crop of new funds like Alethia and Humble Growth, dedicated to CPGs.