DIGIDAY+ MEMBER EXCLUSIVES
How Google took control over online advertising, according to those who watched it happen
A U.S. judge just called it: Google broke the law to cement its monopoly over online advertising.
The Trump presidency
The definitive guide to what’s in and out (so far) in Trump’s second presidential term
President Trump’s second presidential term has already been notable. Here’s where the ad industry stands with his actions so far.
Future of TV Briefing: 5 questions on how Trump’s second term may affect the future of TV
This week’s Future of TV Briefing looks at how a second Trump Administration may change the TV, streaming and digital video landscape.
Will news publishers see another ‘Trump bump’ in Trump’s second term?
Now that Trump has won the presidency again, what does a second Trump administration mean for news publishers? Traffic and video views paint a mixed picture.
Annual research reports
Publisher strategies: What Forbes, Business Insider, The Guardian and others are focusing on in 2025
Digiday+ Research’s second annual report on publishers’ revenues examines the state of the group’s revenue streams, from traditional ad revenue to events and subscriptions, featuring interviews with executives from The Guardian, Dow Jones, Forbes, Business Insider and The News Media Alliance.
Digiday+ Research: How ad-supported streaming services stack up for marketers, from Amazon to YouTube
The first installment of Digiday’s two-part series on the top ad-supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.
CMO Strategies: Inside Reddit, Pinterest and Snapchat’s efforts to court marketers
This is the second half of Digiday’s CMO Strategies report on social media. In this report, we examine Pinterest, Reddit and Snapchat’s efforts to attract marketers and how brand safety remains a concern across social media platforms.
Media
What now for TikTok creators after the latest ban delay, with Alyssa McKay
If TikTok were to eventually be banned in the U.S., McKay explains how easily Snapchat and Instagram Reels could fill the void for her.
‘We have our understanding of what we accept or what we don’t accept’: Kick’s co-founder talks creator push and growing pains
March 2025 was Kick’s biggest month ever. However, some livestreaming creators remain reluctant to join Kick due to its relatively loose approach to content moderation.
The real AI challenge for WPP isn’t scale, it’s control
Daniel Hulme, WPP’s chief AI officer, is focused on developing frameworks for how agentic systems will interact without risky or conflicting behaviors.
Marketing
‘A guessing game’: Tariffs leave brands like Bogg Bag scrambling to navigate supply chain shakeups
Brands are increasingly feeling the impact of President Trump’s tariffs. Here’s how the viral brand Bogg Bag is navigating the changes.
Under Hyve Group’s ownership, Possible conference expands its offerings
Hyve Group, which owns the Possible event in its third year, is introducing meeting elements that are the hallmark of its ShopTalk conference.
CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths
The first installment of Digiday+ Research’s 2025 CMO Strategies series looks at how multi-category RMNs like Amazon and Walmart compare to category-specific RMNs like Gopuff and Ulta, as well as how brands are investing in retail media marketing.
Future of TV
Future of TV Briefing: Trump’s tariffs are making flexibility an upfront focal point yet again
This week’s Future of TV Briefing looks at how the mounting economic uncertainty has started to color considerations heading into this year’s TV and streaming upfront negotiations.
Future of TV Briefing: The programmatic state of play for this year’s TV and streaming upfront market
This week’s Future of TV Briefing looks at how the programmatic guaranteed versus private marketplace debate is shaping up as programmatic becomes an upfront fixture.
Future of TV Briefing: How sports will hog the ball in this year’s upfront
This week’s Future of TV Briefing looks at how live sports will likely be used by TV networks and streaming services in this year’s upfront to drive advertiser demand for non-sports programming.
Media Buying
How Google is using the cloud to pitch creative AI tools
Cloud Next 2025 showed how the giant wants AI to join creative departments.
Media Buying Briefing: Can principal media actually become the hero (for some) in upfront negotiations?
Economic uncertainty could make for a possibly messy collision of circumstances in upfront negotiations.
Ad Tech Briefing: How much could Yahoo’s DSP sell for — and to whom?
Why companies would and wouldn’t want to buy a rising star in ad tech.
Podcasts
Research
There’s an epidemic of boreout, a productivity killer resulting from a lack of challenge. Here, strategies to combat the problem for a more engaged workplace.
There’s an epidemic of boreout, a productivity killer resulting from a lack of challenge. Here, strategies to combat the problem for a more engaged workplace.
Ten-year-old fragrance brand Boy Smells unveiled “Boy Smells 2.0,” a rebranding of its packaging and scents. But existing fans feel the update has erased the indie roots and queer identity that made them love the brand to begin with.
Ten-year-old fragrance brand Boy Smells unveiled “Boy Smells 2.0,” a rebranding of its packaging and scents. But existing fans feel the update has erased the indie roots and queer identity that made them love the brand to begin with.
Footwear brand Kizik’s parent company settled a lawsuit with Drew Shoe last month. But to protect its intellectual property in the hands-free shoe space, Kizik is turning to licensing, not just lawsuits.
Footwear brand Kizik’s parent company settled a lawsuit with Drew Shoe last month. But to protect its intellectual property in the hands-free shoe space, Kizik is turning to licensing, not just lawsuits.