Limited Series
Future of TV series

This video series explores the state of the streaming ad industry.

Media

Immediate deepens CMP strategy, slashes ad tech partnerships for sharper data governance

Consent management platforms at Immediate aren’t just about ticking boxes for data laws.

Teads’ M&A rumors are firming up with a deal to merge with Outbrain

The latest installment of ad tech M&A activity is leaving some industry folks surprised.

Marketing

Nike eyes marketing moment at the Olympics, as industry execs sound off on the brand’s challenges

The Olympic moment comes at a time that is all too critical for a brand like Nike, which some industry experts say is pressured to improve its standing among consumers after seeing a dip in sales as of late.

Digiday+ Research: Publishers anticipate having more time with third-party cookies than marketers

The timeline on which Google will officially kill the third-party cookie is anyone’s guess at this point. According to a Digiday+ Research survey conducted in the second quarter, marketers’ guesses look very different from publishers’.

The Guardian moves closer to being a reader-supported business as it launches new cooking app

The app is being used to provide a compelling offering which encourages readers to support the Guardian more financially, while also reaching new audiences.

Future of TV

Future of TV Briefing: How talent managers see creators’ professionalism levels increasing

This week’s Future of TV Briefing looks at how creators are becoming more professional as they diversify their revenue streams.

Why longer videos are becoming more commonplace on YouTube

Short-form videos may have surged in popularity over the past several years, but the long-form video format is on the comeback trail.

Future of TV Briefing: How creators are setting themselves up for the career long haul

This week’s Future of TV Briefing looks at how creators are preparing for the career long haul.

Media Buying

Media Buying Briefing: What Naylor’s exit from Netflix means for streaming overall

Media buyers were largely surprised by Peter Naylor’s sudden exit from Netflix last week. Larger forces at play are affecting streamers overall.

AI Briefing: Why eBay is adding more AI advertising tools for sellers

eBay has debuted new features for its ad platform including ways to create campaigns based on marketplace trends and search terms.

Mod Op makes its largest agency acquisition as it expands AI, creative services

Independent digital agency Mod Op this week combined with Canadian creative digital agency Evans Hunt as it grows artificial intelligence and creative offerings.


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Fashion
American Eagle launches back-to-school campaign with Coco Gauff

On Thursday, American Eagle Outfitters launched the “Live Your Life” back-to-school campaign, targeting Gen Z through a mix of co-creation, omnichannel strategies and surprise activations for back-to-school. The campaign assets feature athletes Coco Gauff and Trevor Lawrence, and actresses Kristine Froseth and Nikki Rodriguez.

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Fashion
American Eagle launches back-to-school campaign with Coco Gauff

On Thursday, American Eagle Outfitters launched the “Live Your Life” back-to-school campaign, targeting Gen Z through a mix of co-creation, omnichannel strategies and surprise activations for back-to-school. The campaign assets feature athletes Coco Gauff and Trevor Lawrence, and actresses Kristine Froseth and Nikki Rodriguez.

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Technology
Amazon Briefing: What Google’s cookie reversal means for Amazon’s ad pitch 

Amazon has been shoring up its highly lucrative ad business for a post-cookie world for years. Despite Google’s sudden announcement that it plans to keep third-party cookies, after all, Amazon still stands to seize on Google’s share of digital advertising.