We want to hear from you

Take this five-minute survey to help Digiday learn how to make our products even better

TAKE SURVEY

Media

Feeling betrayed after layoffs spree, more workers flock to freelance

The uncertainty created by continued mass layoffs is causing more employees to move into freelance work or start their own businesses. And the rise of generative AI is making that an even more attractive prospect for them.

The Rundown: Why Xbox easing up on console exclusivity could lead rivals to do the same

It’s no secret that live service and subscription business models are a rising tide within the gaming industry.

Research Briefing: The Cut expands as publishers overall increase ad products

In this week’s Digiday+ Research Briefing, we examine how publishers are growing their ad products, when agencies and publishers expect deprecation of the third-party cookie to actually happen, and how marketers relied on traditional celebrities for their Super Bowl ads, as seen in recent data from Digiday+ Research.

Marketing

With new sonic logo, Qualcomm gives Snapdragon its own sound

To market its AI-powered Snapdragon brand around the world, Qualcomm created a new sonic logo that aims directly at the ears.

Marketers are starting to test alternatives to third-party cookies amid Google’s changes

Advertisers recognize the challenge but believe it’s crucial to understand and address rather than solely relying on Google’s guidance.

In a booming influencer economy, creators seek standardization for payment terms

As creators have become a marketing must-have, they say they’re increasingly pushing for reasonable payment terms, asking for deposits, enacting late fees and employing other tactics to get their fair share of said boom. 

Special Edition
The 2024 Notebook

This editorial package from Digiday will help marketers guide their budgets after a tumultuous 2023.

Future of TV

Future of TV Briefing: Why CTV ad sellers are adopting universal IDs like Unified ID 2.0

This week’s Future of TV Briefing looks at how streaming ad sellers are seeing the adoption of universal IDs boost their CTV ad revenues.

Future of TV Briefing: Why a creative ID system could save the streaming ad market ‘millions of dollars’

This week’s Future of TV Briefing looks at why IAB Tech Lab’s upcoming Creative ID framework could be among the bigger developments in the streaming ad market this year.

Future of TV Briefing: Measurement currency combatants take center stage at IAB’s Annual Leadership Meeting

This week’s Future of TV Briefing recaps a contentious session on measurement from the Interactive Advertising Bureau’s Annual Leadership Meeting.

Media Buying

google reaper cookie

‘Many misunderstandings and inaccuracies’: Google issues retort to critical Privacy Sandbox report

Google has responded to a critical analysis from the IAB Tech Lab’s Privacy Sandbox Task Force in what has to be one of the most prolonged diplomatic missions in the history of the online giant.

What this year’s Super Bowl ads said about diversity, influencers and commerce

The 2024 Super Bowl drew an audience of more than 126 million this past Sunday – growing not just in viewership for the football game, but the advertising game as it continues to shape social media, influencer marketing and diversity.

Meet the People breaks out a standalone media agency, Swell Media

Meet the People acquired Swell Media as part of its purchase of Saltwater Collective last fall, but is setting it up as a standalone full-funnel shop.


Digiday Publishing Summit
Mar 25, 2024

The Digiday Programmatic Marketing Summit offers an influential group of programmatic marketing leaders a chance to come together to discuss pain points, pitch solutions and ultimately, make valuable business connections.