DIGIDAY+ MEMBER EXCLUSIVES
Media Briefing: Publishers say a cookie-less future remains murky, overheard at the Digiday Publishing Summit
Microsoft heralds a new age of AI ‘copilots’ across hardware, software — and advertising
CEO Satya Nadella said AI assistants will be as ubiquitous as PCs and will help users navigate across apps, operating systems and devices.
Media
Vice Media Group’s Cory Haik says company’s publishing business is ‘very close to profitability’
During the Digiday Publishing Summit, the COO of VMG’s news and entertainment arm explained how its publishing business plans to bounce back over the next 12 to 18 months.
Hearst Magazines’ Lisa Howard says advertiser requests for 2024 are on the upswing
RFP requests have increased compared to this time a year ago, and advertisers are recalibrating interest in upper-funnel ad options, the publisher’s global CRO said on the Digiday Podcast.
Why the pivot to brand suitability never happened for this publisher
The much-discussed shift from brand safety to brand suitability never really happened. Or at least it hasn’t for one publishing exec.
Marketing
How apparel brand Champion is taking its creator efforts global to resonate with Gen Z
Athletic apparel brand Champion wants to distinguish itself from its competitors by working with content creators globally rather than locally.
Why regulators at the FTC and beyond are turning an eye to child safety in gaming in 2023
An FTC paper reports that children are finding it increasingly difficult to distinguish between advertising and other forms of content, and that this phenomenon can prompt them to make accidental purchases or unintentionally share their personal data.
How the TikTok Shop pitch has gone down with marketers
The pitch to marketers is pretty straightforward: Don’t just buy ads on TikTok for products you’re selling elsewhere, actually sell them on the platform too.
This limited editorial series from Digiday explores how commerce media, from e-commerce to retail media networks, has entered a new era.
Future of TV
Future of TV Briefing: The 2023 glossary
This week’s Future of TV Briefing offers an updated list of the key terms that can cause confusion when talking about the TV, streaming and digital video industry.
Future of TV Briefing: The Disney-Charter deal signals looming equilibrium between traditional TV and streaming
This week’s Future of TV Briefing looks at what the Disney-Charter pay-TV distribution deal seems to indicate about the increasingly more-complementary-than-contentious relationship between traditional TV and streaming.
Georgia-Pacific’s Laura Knebusch breaks down CPG giant’s spending shift away from traditional TV
Traditional TV now accounts for less than 50% of Georgia-Pacific’s spending, but its share still exceeds streaming’s.
Media Buying
Media Buying Briefing: Agencies’ views for and against bid shading
Ever since bid shading became prevalent in programmatic, how do agencies know it’s working? There are still plenty of uncertainties and complexities around the benefits and downsides.
Apple’s expanding ad ambitions: A closer look at its journey toward a comprehensive ad tech stack
Apple’s limitless advertising ambitions means anxiety for ad tech vendors.
AI Briefing: Adobe and Salesforce expand AI tools while tech CEOs visit Congress
As top tech leaders visited Capitol Hill last week for more AI conversations — some under oath and others behind closed doors — some of the largest platforms released even more generative AI tools for marketers and creatives.
Podcasts
Reuters’ CRO discusses the role of political advertising and AI within the news organization
Digiday editors discuss the top trends from summer 2023
Ad agency Pereira O’Dell budgets for contingencies in clients’ 2024 campaign strategies
Research
Digiday+ Research deep dive: Publishers crack the code of making Instagram work for them
Research Briefing: Google may be on trial, but it still dominates marketing spend and confidence on the buy side
Digiday+ Research Professional Subscription Index: Bloomberg, Forbes, Politico focus on member benefits
This year’s Digiday Publishing Summit in Key Biscayne, Florida will convene an influential group of media execs in order to give them the venue to discuss these new strategies, identify common pain points as well as pitch solutions and ultimately, make valuable business connections within the media industry.
These rules are a part of companies’ specific RTO policies and stipulate only staff who live within a certain distance of offices need to come back. But the gnarly issue of presenteeism and proximity bias remains acute as we settle more firmly into various hybrid working setups.
These rules are a part of companies’ specific RTO policies and stipulate only staff who live within a certain distance of offices need to come back. But the gnarly issue of presenteeism and proximity bias remains acute as we settle more firmly into various hybrid working setups.
Starting September 14, Philips Sonicare has tapped Spotify for an in-app campaign offering personalized playlists and motivation moments to inspire people to achieve their wellness goals. Though Philips Sonicare has long aligned itself with oral health, this campaign intends to embrace the softer concept of wellness.
Starting September 14, Philips Sonicare has tapped Spotify for an in-app campaign offering personalized playlists and motivation moments to inspire people to achieve their wellness goals. Though Philips Sonicare has long aligned itself with oral health, this campaign intends to embrace the softer concept of wellness.
Funding has become harder to come by for consumer brand founders, but the drought is gradually ending thanks to a crop of new funds like Alethia and Humble Growth, dedicated to CPGs.
Funding has become harder to come by for consumer brand founders, but the drought is gradually ending thanks to a crop of new funds like Alethia and Humble Growth, dedicated to CPGs.