DIGIDAY+ MEMBER EXCLUSIVES
Agencies create specialist units to help marketers’ solve for AI search gatekeepers
Wpromote, Kepler and Jellyfish practices aim to illuminate impact of black box LLMs’ understanding of brands search and social efforts.
Google keeps cookies in Chrome
The winners and losers of Google’s third-party cookie reversal
Fair warning: the ground is still shifting under this thing so consider this list more “hot take” than holy writ.
At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies
Privacy Sandbox reps are attempting to tee up optimism at the Possible conference in Miami, a week after Google’s mic-drop announcement.
Media
WTF is behind the explosion of faceless creators?
Brands are rapidly increasing their spending on faceless creators, showing the unique benefits of working with this type of influencer.
In Graphic Detail: As ‘Grow a Garden’ booms, a new report shows the marketing power of Roblox
The explosive growth of “Grow a Garden” has brought new attention to Roblox — and rejuvenated marketers’ interest in its advertising power.
Brand deals surge for golf creators as the sport’s popularity spikes
Golf is booming, and so is influencer marketing. As a result, golf creators are signing an unprecedented number of brand deals in 2025.
Marketing
Sam’s Club sees initial success with digital checkout
Sam’s Club’s CFO said at an investment conference that “if we fast forward into the future,” there will probably be no checkout registers.
How employment is projected to transform in media during the AI era
Experts offer pointers on how to future-proof your career or re-enter the job market in a period of disruption.
Retail media hits maturation curve, eyeing brand budgets with full-funnel makeover
Retail media networks like Walmart, DoorDash, and Instacart recently unveiled new tools and partnerships, signaling a push beyond conversions toward full-funnel brand budgets.
Future of TV
YouTube vs. TikTok vs. Instagram: What Gen Z really watches in 2025
At VidCon 2025, more than a dozen Gen Z attendees weighed in on the video apps they are most and least likely to watch.
Future of TV Briefing: YouTube gives a peek at how its recommendation algorithms work
This week’s Future of TV Briefing recaps a VidCon session during which YouTube executives and creators unpacked the video platform’s recommendation engine.
How TikTok’s ‘The Secret Lives of Mormon Wives’ landed on Hulu, with Select Management Group’s Danielle Pistotnik
The talent manager and executive producer of “The Secret Lives of Mormon Wives” joined the Digiday Podcast to break down the process of the reality show finding a home on Hulu.
Media Buying
As Integral Ad Science marks its fourth anniversary on the Nasdaq, speculation mounts over its future
Efforts are underway to take IAS private but there are varying levels of interest from private equity groups.
The Rundown: The regulatory hurdles still in the way of the Omnicom-IPG merger
British, Australian and EU regulators are all looking into mega agency merger.
Here are some of the big questions left unanswered by the FTC’s Omnicom-IPG neutrality decree
The FTC has granted the Omnicom-IPG merger under unusual conditions with major implications for brand clients.
Annual research reports
Podcasts
Research
Recent research from Quad and the Harris Poll reveals a workplace trend that could fundamentally reshape how companies operate.
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TalentWTF is a "keeper test"?
Recent research from Quad and the Harris Poll reveals a workplace trend that could fundamentally reshape how companies operate.
Facelifts have had a makeover. Once synonymous with the overdone plastic surgery look of pinched skin and taut ears, today’s facelifts have a new look thanks to advancing techniques and open conversations around cosmetic procedures. And doctors say they are now seeing more patients in their 40s and 50s seeking out the procedure.
Facelifts have had a makeover. Once synonymous with the overdone plastic surgery look of pinched skin and taut ears, today’s facelifts have a new look thanks to advancing techniques and open conversations around cosmetic procedures. And doctors say they are now seeing more patients in their 40s and 50s seeking out the procedure.
As the tariff pause comes to an end, small brands are grappling with how to sustain their operations. Even in just the few short months since higher Chinese tariffs were implemented, these brands are already feeling the effect on their working capital.
As the tariff pause comes to an end, small brands are grappling with how to sustain their operations. Even in just the few short months since higher Chinese tariffs were implemented, these brands are already feeling the effect on their working capital.