DIGIDAY+ MEMBER EXCLUSIVES
Future of TV Briefing: Sneak peek at ‘The Future of TV’ video series
Digiday+ Research: A guide to ad-supported streaming services, from the top platforms to marketing spend
Google delays third-party cookie demise yet again
For now, Google seems to have next year in mind as the latest end date for its plan to eliminate third-party cookies.
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12 eco-focused beauty and wellness brands on their current sustainability challenges16 hours ago • 5 min read
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Amazon Ads, Reddit and MTV are 2024 Digiday Content Marketing Award finalistsApril 23, 2024 • 6 min read
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How Newsweek is pursuing audience and revenue growth this election yearApril 23, 2024 • 3 min read
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Digiday+ Research: A guide to ad-supported streaming services, from the top platforms to marketing spendApril 23, 2024 • 16 min read
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Temu’s ad blitz exposes DTC turmoil: decoding the turbulent terrainApril 23, 2024 • 5 min read
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Media
Publishers revamp their newsletter offerings to engage audiences amid threat of AI and declining referral traffic
Publishers like Axios, Eater, the Guardian, theSkimm and Snopes are either growing or revamping their newsletter offerings to engage audiences as a wave of generative AI advancements increases the need for original content and referral traffic declines push publishers to find alternative ways to reach readers.
The Guardian US is starting its pursuit of political ad dollars
The Guardian US is entering the race for political ad dollars.
How much is Possible’s future in Michael Kassan’s hands?
Some people in the know at Possible said they see the conference taking a bite out of Cannes’ attendance, most acutely by U.S.-based marketers who could save money by staying on this side of the Atlantic.
Marketing
WTF is the CMA — the Competition and Markets Authority
Why does the CMA’s opinion on Google’s Privacy Sandbox matter so much? Stick around to uncover why.
Inside X’s latest, desperate attempt to beguile advertisers
If X has its way, 2024 will be the year it hits the long, twisted trail back to advertiser land, according to the platform’s pitch deck.
How Amazon Prime’s ‘Fallout’ series highlights the power of post-apocalyptic video game IP
To some extent, the mainstream success of the “Fallout” series is a reflection of the massive scale of the Amazon Prime machine. But the consensus among viewers and critics is that it’s a damn good show, too.
Future of TV
Future of TV Briefing: Media Rating Council identifies ‘the problem of our time’ for measurement
This week’s Future of TV Briefing looks at how the industry’s measurement arbiter is looking at ensuring measurement systems are able to reliably identify audiences across channels in a privacy-compliant manner.
Future of TV Briefing: Making sense of the TV industry’s latest measurement moves
This week’s Future of TV Briefing looks at the recent developments in the TV measurement market on the eve of this year’s upfront negotiations.
Future of TV Briefing: How Axios Entertainment is looking to expand its original programming business
This week’s Future of TV Briefing looks at how Axios’s entertainment division has its eyes on moving physical production in-house and getting into scripted programming.
Media Buying
Media Buying Briefing: Can agencies help brands expand gaming and esports as women’s sports shine?
As women’s sports continue to capture audiences through March Madness and soccer, will agencies and brands be able to channel some of that momentum in the growing esports and gaming spaces?
Indie agency group Meet The People to add True Independent Holdings to expand media offerings
Independent agency group Meet The People intends to acquire marketing and advertising group True Independent Holdings, Digiday has learned.
How lack of motivation could be seen as a hindrance to solving programmatic fraud
Casale outlined some of the main challenges to solving the problems of fraud in the programmatic world — the latest boogeyman being MFAs
Podcasts
Introducing Season 3 of The Return, a podcast about how to help middle management
How Linktree vp Lara Cohen is championing for creators to get a bigger piece of the pie
Research
Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI
Digiday+ Research: Publishers take their focus off events as revenue dips
Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist
AI tools are helping neurodiverse employees at their jobs, and employers to write better messaging for neurodiverse employees to consume.
AI tools are helping neurodiverse employees at their jobs, and employers to write better messaging for neurodiverse employees to consume.
Aveda is hoping to make some waves — and curls and coils — with the reintroduction of its Be Curly Advanced collection, which has been reformulated. To bring the collection back to life, the 46-year-old brand has tapped its first celebrity ambassador, Antonia “Toni” Gentry.
Aveda is hoping to make some waves — and curls and coils — with the reintroduction of its Be Curly Advanced collection, which has been reformulated. To bring the collection back to life, the 46-year-old brand has tapped its first celebrity ambassador, Antonia “Toni” Gentry.
It’s been about three years since Edible dropped the “Arrangements” from its name. But it wasn’t until last fall that the brand decided to take its refreshed identity to the masses with a brand marketing campaign, hoping to score new customers and higher sales after a post-pandemic lull.
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OperationsWhat went wrong at Foxtrot
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Member ExclusiveDTC Briefing: Express's bankruptcy ensnares Bonobos
It’s been about three years since Edible dropped the “Arrangements” from its name. But it wasn’t until last fall that the brand decided to take its refreshed identity to the masses with a brand marketing campaign, hoping to score new customers and higher sales after a post-pandemic lull.