Media Buying Briefing: Why is Wall Street punishing Publicis – and maybe other holdcos?

Future of Marketing Briefing: The word ‘agency’ is costing the ad giants

Media Briefing: A solid Q4 gives publishers breathing room as they build revenue beyond search

Brands invest in creators for reach as celebs fill the Big Game spots

The Super Bowl is no longer just about day-of posts or prime-time commercials, but the expanding creator ecosystem surrounding it.

WTF is the IAB’s AI Accountability for Publishers Act (and what happens next)?

The IAB introduced a draft bill to make AI companies pay for scraping publishers’ content. Here’s how it’ll differ from copyright law, and what comes next.

Media Briefing: A solid Q4 gives publishers breathing room as they build revenue beyond search

Q4 gave publishers a win — but as ad dollars return, AI-driven discovery shifts mean growth in 2026 will hinge on relevance, not reach.

GLP-1 draws pharma advertisers to double down on the Super Bowl

Could this be the last year Novo Nordisk, Boehringer Ingelheim, Hims & Hers, Novartis, Ro, and Lilly all run spots during the Big Game?

Programmatic is drawing more brands to this year’s Winter Olympics

Widening programmatic access to streaming coverage of the Milan-Cortina Games is enabling smaller advertisers to get their feet in the door.

Future of Marketing Briefing: The word ‘agency’ is costing the ad giants

What’s tripping up the holdcos isn’t just economics or technology. It’s semiotics. 

Future of TV Briefing: How AI agents prime TV advertising for ‘premium automation’

This week’s Future of TV Briefing looks at how agentic AI can enable TV networks to automate the sales of complex linear TV ad packages.

Inside NBCUniversal’s test to use AI agents to sell ads against a live NFL game

NBCUniversal’s Ryan McConville joined the Digiday Podcast to break down the mechanics of the company’s first-of-its-kind agentic AI ad sales test.

Inside NBCU’s $3 million Peacock Super Bowl pitch

February’s Big Game carries a big price tag for streaming inventory, and buyer need to double down. Still, it hasn’t put marketers off investing.

WPP Media beefs up its sports insights prowess with new partnership with Genius Sports

WPP Media’s partnership with Genius Sports brings first-party audience data to the game, which may help lead to better outcomes for clients.

Despite saturated live sports calendar, Super Bowl remains north star for brands

Brands are pouring budget into TV tentpole coverage during a congested live sports calendar. Not all events are equal, however.

Hearst rethinks brand safety to unlock news ad yield 

Hearst challenges legacy brand safety with Mobian partnership. How will IAS and DoubleVerify respond?

Digiday+ Research: How publishers from Dow Jones and Business Insider to People Inc. are approaching AI in 2026

Digiday+ Research: The marketer’s guide to AI applications, agentic AI, AI search and GEO/AEO in 2026

Digiday+ Research roundup: Gen Z news consumption and diversification in the DSP space were 2025’s top trends

Digiday staffers tackle the creator vs. influencer divide

The top AI platforms for publishers, ranked

CES 2026: Agentic AI hype vs. media buyers’ pragmatism

Digiday+ Research: Publishers’ growing focus on video doesn’t translate to social platforms

Digiday+ Research Subscription Index 2025: Subscription strategies from Bloomberg, The New York Times, Vox and others

Digiday+ Research: Where publisher revenue stands with ads, video, content licensing and subscriptions