DIGIDAY+ MEMBER EXCLUSIVES
Marketing’s upper middle embraces AI creative production
Scaled AI creative production is becoming ordinary among CMOS outside the billion dollar club.
OpenAI's ads program matures
Media
How Shira Lazar grew social account ‘What’s Trending’ to seven figures in revenue
Shira Lazar saw that creator-led media brands were the future 15 years ago, and now the entire industry has caught on.
Condé Nast, Hearst among 300 media execs to push federal ‘bad bots’ bill on AI scraping
More than 300 publishing execs are heading to Washington, D.C to push Congress to crack down on AI bots that scrape their content without permission.
Digiday Publishing Summit September 2026 Recap: How publishers are rebuilding for the post-search era
Execs at DPS described how they’re preparing for a post-search era by prioritizing direct audiences, diversified revenue and AI strategies.
Marketing
Mobile ad giants AppLovin and Unity locked in legal dispute over data collection
AppLovin seeks court order against Unity claiming improper collection of data generated through its business.
The Rundown: Average CMO tenure has shrunk by over a third in 16 years
Client-side turnover is increasing, according to a survey of 13,000 U.S. marketing professionals, and marketers are spending less time in post.
Behind Hoka’s bid to own the NYC marathon’s run-up period
Hoka’s been targeting runners training for the New York City marathon with the aim of creating more shoe evangelists.
Future of TV
YouTube invests in AI agents, live ‘gamification,’ and editing tools to keep creators close
Made On YouTube announced a spate of new features for the creator platform; here are the most important ones and what they mean for creators.
Future of TV Briefing: Inside The Wall Street Journal’s new shows strategy
This week’s Future of TV Briefing looks at how The Wall Street Journal is switching up its podcast operations to accommodate video and social.
Some creators want to negotiate deals like TV networks
Creators have been brought onto traditional upfronts within the last year, but it’s looking like they’re ready for their own show.
Media Buying
At its flagship unBoxed conference, Amazon Ads collapses buying silos as AI takes a bigger role in media decisions
Full-Funnel Campaigns and DVA+ extend Amazon’s programmatic capabilities to more advertisers, while putting the spotlight on transparency and control.
Media Buying Briefing: Stagwell’s chief AI officer explains why Palantir differentiates its data platform from competitors
John Kahan explains how Palantir lets clients control their own data destiny, and what differential privacy means as a differentiator.
58% of ad execs expect agentic buying to hit scale within a year, according to IAB Europe research
Agentic buying is 2026’s year of the mobile.
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
Building a modern affiliate program: A guide to only rewarding the partners who actually sell
Under growing pressure to prove marketing performance, many brands are taking a closer look at whether affiliate marketing is delivering the incremental growth it promises. Affiliate marketing credits whoever owns the final link before the transaction — even as brands invest in awareness, content, influencers and media to create demand before the actual purchase. For […]
A new rush of food partnerships has flooded beauty, fashion, and wellness as brands tap into nostalgia, novelty, and new consumer groups.
A new rush of food partnerships has flooded beauty, fashion, and wellness as brands tap into nostalgia, novelty, and new consumer groups.
Nike had a gloomy earnings report on Thursday, reporting year-over-year revenue declines of 4%. But, one of the few bright spots for Nike during the quarter was running, which was a welcome turnaround for the company after years of increased competition from Hoka and On.
Nike had a gloomy earnings report on Thursday, reporting year-over-year revenue declines of 4%. But, one of the few bright spots for Nike during the quarter was running, which was a welcome turnaround for the company after years of increased competition from Hoka and On.