Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
DIGIDAY+ MEMBER EXCLUSIVES
ChatGPT is about to show brands their mention count
The AI platform is testing an analytics dashboard that counts how often a business shows up in ChatGPT’s answers.
DIGIDAY @ ADVERTISING WEEK
Media
Media Briefing: Publishers’ revenue growth defies traffic declines, but tougher comparisons loom
The New York Times, People Inc., News Corp and Reuters report revenue growth despite AI disruption, but face tougher comparisons ahead.
What DoorDash’s Instacart acquisition says about the modern delivery platform pitch
DoorDash’s announced plans to acquire Instacart for $17 billion point to the constant need to gain market share by diversifying services and offerings.
‘They hold us hostage’: Publishers furious over terms change still can’t quit Facebook
Publishers are pushing back against Meta’s AI scraping terms, testing their leverage over a platform they still rely on.
Marketing
After DoorDash’s Instacart bid, here’s the case for and against consolidation in commerce media
The DoorDash-Instacart deal could accelerate commerce media consolidation, promising scale but risking higher prices and lock-in.
Digiday+ Research 2026 Creator Marketing Index: A brand guide to social media campaigns
As creator marketing becomes a fixture in many brands’ marketing strategies, creators’ roles are shifting and expanding.
Good ads have a new name, ‘entertainment-first’ and SharkNinja is using it for its holiday campaign
Making ads people want to watch is now a strategy. SharkNinja’s celebrity filled holiday spot shows why.
Future of TV
Future of TV Briefing: What it costs brands to fund long-form creator series
This week’s Future of TV Briefing looks at the economics behind brands sponsoring creator-led long-form original video series.
Future of TV Briefing: CTV advertising has a genre-label problem
This week’s Future of TV Briefing looks at the messy state of genre labeling in CTV advertising.
Future of TV Briefing: YouTube, Tubi top streamers’ share of ad exposure time
This week’s Future of TV Briefing looks at Comscore’s new Score Report that gauges TV and streaming companies’ share of audiences’ ad exposure time.
Media Buying
Case for and against – sticking with a Publicis-owned LiveRamp
Now that Publicis has closed its acquisition of LiveRamp, marketers have a decision to make.
Ad Tech Briefing: Google’s AI-reckoning
Google’s Q3 earnings reveal AI Mode’s impact on search advertising growth, plus ongoing diminishing returns from ad tech.
Agency execs call for retail media to be holistically considered beyond the lower funnel
At DMBS, agency leaders explained why retail media offers new opportunities to harness closed-loop measurement in a way that benefits both upper- and lower-funnel marketing efforts.
Annual research reports
Podcasts
Research
Oura’s $399 ring will be Ulta Beauty’s first health tracker. With Whoop set to follow in March, the retailer sees wearables as part of what CEO Kecia Steelman has called its next potential billion-dollar category.
Oura’s $399 ring will be Ulta Beauty’s first health tracker. With Whoop set to follow in March, the retailer sees wearables as part of what CEO Kecia Steelman has called its next potential billion-dollar category.
For the 7-year-old air-freshener alternative brand Azuna, topping nine figures in annual online revenue has required aggressive inventory strategies that enable buffer time and vertical control.
For the 7-year-old air-freshener alternative brand Azuna, topping nine figures in annual online revenue has required aggressive inventory strategies that enable buffer time and vertical control.