SHAPING WHAT’S NEXT IN MEDIA

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Media

The top AI platforms for publishers, ranked

Digiday’s Jessica Davies and Sara Guaglione joined the Digiday Podcast to handicap the more than a half-dozen AI platforms, from Amazon to OpenAI, that have begun doing business with publishers.

Not all creators are the same: How the creator economy breaks down by business model

Breaking down the creator economy by business model, from audience-owned media companies to micro creators with a niche.

‘JG believed that even in a demanding industry, it was possible to lead with both rigor and humanity’

The industry pays respects to OpenX CEO John Gentry, who sadly passed away last week.

Marketing

The lead image shows a football player taking a selfie.

Dick’s invests in in-house influencers as brands seek control

Dick’s beefs up its in-house influencer program, joining brands moving to own creator relationships.

‘A multi-model world’: Microsoft’s CEO says the future of AI is orchestration, not one single model

Microsoft’s CEO just handed ad execs a survival guide for the agentic era.

OpenAI is hiring engineers, not ad sellers, first to build its ad business

OpenAI is focused on constructing the machine before worrying about selling what comes out of it.

Future of TV

Future of TV Briefing: YouTube develops new program to pitch brands on top creators’ shows

This week’s Future of TV Briefing reports on YouTube’s new pilot program that would have brands sponsor shows from top creators.

Future of TV Briefing: Brands are spending more to advertise creators’ content, making usage rights a focal point

This week’s Future of TV Briefing looks at what brands spending more money to promote creators’ content means for creator compensation models.

Future of TV Briefing: 5 ripple effects that will shape the future of TV in 2026

This week’s Future of TV Briefing looks at the trends and developments that will shape the TV, streaming and digital video industry in 2026.

Media Buying

Bold Call: OpenAI’s ads pivot may come too little, too late

Advertising is coming to ChatGPT, but not fast enough to outrun incumbent platform giants — one in particular.

As U.S. courts near a remedy, Europe puts Google’s ad tech concessions under the microscope

The European Commission is probing the industry’s response to Google’s proposed behavioral remedies.  

Ad Tech Briefing: Consolidation in a ‘Hunger Games scenario’ – and a true loss for the industry

Analysts predict various means of consolidation. and notes on the sad passing of OpenX CEO John Gentry.


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Wellness
How Thorne is leveraging an AI-powered wellness advisor in the ChatGPT era

Glossy sat down with Dr. Nathan Price, Thorne’s chief science officer, author and co-director of the Buck Institute for Research on Aging, to learn about Thorne’s AI strategy, including how it’s leveraging a newly-launched wellness advisor chatbot to increase education and conversion. He also shared his vision for the future, where various chatbots aggregate our data and discuss our health outcomes, and the cohort of privacy-focused individuals opting out.

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Wellness
How Thorne is leveraging an AI-powered wellness advisor in the ChatGPT era

Glossy sat down with Dr. Nathan Price, Thorne’s chief science officer, author and co-director of the Buck Institute for Research on Aging, to learn about Thorne’s AI strategy, including how it’s leveraging a newly-launched wellness advisor chatbot to increase education and conversion. He also shared his vision for the future, where various chatbots aggregate our data and discuss our health outcomes, and the cohort of privacy-focused individuals opting out.