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Netflix’s CPM still under media buyers’ skin months into its disjointed push into advertising
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    7 Results for ‘oarex’
  • Navigating Economic Instability

    Ad tech firms focus on layoffs as ad recession fears build

    December 21, 2022  •  7 min read
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    The Programmatic Publisher

    ‘Fundamentally, the SSP business is not very attractive’: The fall out of ad tech’s latest round of closures

    February 13, 2023  •  4 min read
  • Media

    ‘The money is just not showing up’: Digital media companies are likely to wait even longer for payments

    June 18, 2020  •  4 min read
  • Media

    Payment terms lengthen and late payments rise for publishers

    April 24, 2020  •  3 min read
  • Member Exclusive

    Finance is the new marketing: Why some ad tech companies are paying publishers early

    August 4, 2020  •  4 min read
  • robot lineup
    The Programmatic Marketer

    As ad tech surges, challenges remain — and not just from the coronavirus pandemic

    January 5, 2021  •  5 min read
  • Sponsored

    Trends, predictions and pitfalls: What we can learn from digital payment transparency

    February 13, 2019  •  4 min read

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