DIGIDAY+ MEMBER EXCLUSIVES
After a year of Google’s AI Overviews, marketers consider tweaking their paid search strategies
Faced with shifting user habits, some agencies and clients are adapting their approaches to paid search a year after Google launched AI Overviews.
Google keeps cookies in Chrome
The winners and losers of Google’s third-party cookie reversal
Fair warning: the ground is still shifting under this thing so consider this list more “hot take” than holy writ.
At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies
Privacy Sandbox reps are attempting to tee up optimism at the Possible conference in Miami, a week after Google’s mic-drop announcement.
Media
BBC Studios, NBCUniversal and Genius are 2025 Digiday Media Awards winners
This year’s Digiday Media Awards winners celebrate the power of partnerships and emerging technologies. Across the 2025 winners, themes include a continued embrace of short-form video, a rise in interactive storytelling through formats like VR and AR, and a focus on collaboration to drive engagement and innovation. BBC Studios’ StoryWorks and Brand USA took home […]
Twitch’s Discovery Feed isn’t delivering, creators say
Before the rise of competitors such as Kick and YouTube, Twitch was the only major platform for livestreaming creators.
Roblox courts advertisers with fresh data on its ad effectiveness
Roblox advertising data shows the platform’s power to boost brand recall. Marketers are encouraged, but want to see more concrete metrics.
Marketing
Amazon positions NBA rights and live sports portfolio as a lure for its broader ads business
Danielle Carney, head of live sports and video sales at Amazon, shares how the platform is wooing brands on its CTV pitch.
In Graphic Detail: How YouTube redrew the TV map
As YouTube has risen over the past 20 years to the streaming giant it is today, the platform has changed the way people watch TV.
Marketing Briefing: Here’s what marketers put on the back burner for the foreseeable future
Marketers are still in wait-and-see mode, pressing pause on any advertising spending that doesn’t shore up their business for the time being.
Future of TV
Future of TV Briefing: The 2025 upfront preview
This week’s Future of TV Briefing looks at the topics and trends likely to set the tone for this year’s upfront negotiations.
Future of TV Briefing: CTV ad market’s transparency problem hits a boiling point
This week’s Future of TV Briefing recaps a heated discussion about transparency in the connected TV ad market that took place during the Digiday Programmatic Marketing Summit.
What’s in and out in this year’s TV and streaming ad upfront market
Digiday senior media buying editor Michael Bürgi joined the Digiday Podcast to discuss what are set to be the hot topics heading into this year’s upfront market.
Media Buying
The Trade Desk unfurls OpenSincera
The insights tool is now available via an API, and integrated into Kokai.
Media buyers anticipate a slower TV upfronts season amid economic uncertainty
Agency execs are prepping for a drawn-out upfronts season this year as marketers juggle tariff concerns and media goals.
Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront’s legacy scale
Could 2025 be the year that ad dollars shift in greater volume from linear networks to the more investment-flexible, cost-efficient digital video environment?
Annual research reports
Podcasts
Research
BambooHR reports that while 84% of workers report job satisfaction, they’re simultaneously creating “work barriers” and obsessively documenting their contributions.
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TechnologyWTF is futureproofing
BambooHR reports that while 84% of workers report job satisfaction, they’re simultaneously creating “work barriers” and obsessively documenting their contributions.
In the early oughts, luxury denim was defined by the logo stitched on your back pocket: Seven for all Mankind, True Religion. Today, “it” girls, influencers and stylists can most often be found in jeans from purveyors of vintage denim, rather than jeans from any singular brand. Some of the retailers have built cult-like followings themselves.
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Member ExclusiveFashion Briefing: Forget the NBA, golf tunnel fits are here
In the early oughts, luxury denim was defined by the logo stitched on your back pocket: Seven for all Mankind, True Religion. Today, “it” girls, influencers and stylists can most often be found in jeans from purveyors of vintage denim, rather than jeans from any singular brand. Some of the retailers have built cult-like followings themselves.
On this week’s Modern Retail Podcast, the staff discusses: Church & Dwight’s Touchland acquisition and Target’s rough year. Plus: how IP and pop culture brand collaborations get done.
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OperationsChobani acquires Daily Harvest
On this week’s Modern Retail Podcast, the staff discusses: Church & Dwight’s Touchland acquisition and Target’s rough year. Plus: how IP and pop culture brand collaborations get done.