Limited Series
Future of TV series

This video series explores the state of the streaming ad industry.

Media

Publisher execs talk AI licensing deals, new applications for AI in latest earnings calls

Publicly-traded media companies touted new deals with generative AI tech companies and other new applications for the technology in their Q1 2024 earnings calls.

Transparency shift: CMOs navigate new norms in agency profit models

Many CMOs seem to be okay with their agencies finding new ways to increase margins, as long as the process is transparent, or at least openly acknowledges a lack of transparency.

Media Briefing: Publishers’ Q1 earnings show promise, but also room for improvement

Publishers’ Q1 earnings show some promise in the digital ad market.

Special Edition
The third-party cookie primer

This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.

Marketing

Behind closed doors: the intrigue and reality of platform marketer councils

The truth is, these councils are ways for the platforms to curry favor with senior marketers and extract market intelligence from them.

As the line between B2B and B2C marketing blurs, Workday taps humor in consumer-facing media channels

As the crowded digital landscape challenges marketers to stand out, B2B company Workday tests a B2C marketing strategy.

How the NBA’s broadcast rights tussle could affect advertisers

Streaming could change the NBA advertising landscape, say media experts.

Future of TV

Inside YouTube’s 2024 upfront pitch to advertisers

YouTube is updating its YouTube Select program that packages top creators’ channels, adding creator takeovers and introducing a new AI-powered ad product.

Research Briefing: Marketers are set to increase their upfront spending this year

In this edition of the Digiday+ Research Briefing, we examine how advertisers are approaching spend in the upfront market, what metrics marketers use to gauge ad campaign success on streaming platforms, and how brands, retailers and agencies are investing in programmatic ads, as seen in recent data from Digiday+ Research.

Future of TV Briefing: How upfront ad sellers’ ‘advanced audiences’ pitches have, um, advanced this year

This week’s Future of TV Briefing looks at how ad buyers’ and sellers’ discussion around advanced audiences is different in this year’s upfront market.

Media Buying

Media Buying Briefing: How the upfront has changed over the last 30 years

What used to be a relationship business with finite parameters has become tech-heavy and snarky. Could this be the end so long predicted?

How Digitas North America’s Leah Askew is looking to rein in the agency’s programmatic supply sources

This year the agency plans to exit the programmatic open market and only purchase auction packages through PMP deals with a limited number of SSPs.

TV networks embrace AI at the upfront to improve audience targeting and commerce

Legacy networks and digitally native streaming platforms are adding AI features to find and reach new audiences with targeted ads.


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Katie Sturino on Megababe’s big summer

Katie Sturino, the creator, body-acceptance advocate and founder of Megababe is going to have a big summer. For starters, on May 9, Sturino appeared on “Making the Shift: A New Way to Think About Weight,” a Weight Watchers special hosted by Oprah.

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Beauty
Katie Sturino on Megababe’s big summer

Katie Sturino, the creator, body-acceptance advocate and founder of Megababe is going to have a big summer. For starters, on May 9, Sturino appeared on “Making the Shift: A New Way to Think About Weight,” a Weight Watchers special hosted by Oprah.

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Marketing
DTC Briefing: Brands rethink their marketing as customer acquisition costs soar & shoppers get pickier

It has gotten more difficult for DTC startups to acquire customers, as evidenced by the number of companies reporting near-flat e-commerce sales. Here’s how brands are adjusting