As individual creators play bigger roles in media, the platforms that support their businesses will reckon with the dawning disinformation a...
Creator platforms emerge as a front in misinformation battles
As individual creators play bigger roles in media, the platforms that support their businesses will reckon with the dawning disinformation age.
Latest News
Future of Work
With many employees wary, company leaders prepare their return-to-office coronavirus vaccine policies
Employee skepticism around vaccines remains, despite reassurances by company leaders that they will offer a safe workplace.
With many employees wary, company leaders prepare their return-to-office coronavirus vaccine policies
Employee skepticism around vaccines remains, despite reassurances by company leaders that they will offer a safe workplace.
The Digiday Brand Summit
The Digiday Brand Summit
Connecting marketing leaders with peers, case studies and practical tips. Learn more and reserve your spot to join us from Jan. 27-29.
Media
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Creator platforms emerge as a front in misinformation battles - L’Oréal eyes at-home tech market to accelerate its DTC plan
- ‘Convince the gatekeepers’: How The Week Jr. is growing its U.S. subscriber base
- “Covid was a huge catalyst”: Brands look to maintain improvements in returns process
- Media Buying Briefing: Is Super Bowl LV on third and long, trailing in the game?
Marketing
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Why Adidas treats esports deals like media partnerships, not sponsorship dealsThe versatility of esports allows for a much wider demographic than other sports and entertainment.
- ‘Must be a better way’: Why Mother is getting into the media business with new independent agency
- Fashion brands are abandoning traditional org charts in favor of ‘fluid’ teams
- ‘People won’t question our ability’: Why performance marketing agencies want to create their own DTC brands
- ‘Not a place for takeovers’: Pepsi amps up Triller marketing plans
Future of TV
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‘We will be on even higher alert’: TV, streaming news outlets prepare for an unpredictable Inauguration DayTV and streaming news networks will not only be on guard for breaking news but for the safety of their reporters and crew members on the gro...
- ‘It’s go time’: Revolt to debut ad-supported streamer focused on Black culture, social justice in Q1
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Member ExclusiveFuture of TV Briefing: The ad-supported streaming war officially kicks off in 2021
- ‘We’ve unfortunately had too much practice’: TV, streaming advertisers have grown accustomed to pulling ads when bad news breaks
- Vevo looks to expand its TV screen footprint with new Comcast deal
Apply to join the Digiday Research Panel
Apply to join the Digiday Research Panel
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DEEP DIVES
Deep Dive: Programmatic ends a strong 2020 as CTV, OTT and data privacy loom large in early 2021
Transition away from third-party cookies prompting discussions about data usage, privacy and innovations in contextual targeting and data sh...
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Shoppable video is filling a physical retail void
With the physical and social aspects of shopping stripped away due to various lockdown restrictions around the globe, shoppable social media is poised to fill the void. In a recent example, Instagram launched its Reels and Shop tab for users to connect with brands and creators — and to discover products. The social media platform will […]
Sponsored
Shoppable video is filling a physical retail void
With the physical and social aspects of shopping stripped away due to various lockdown restrictions around the globe, shoppable social media is poised to fill the void. In a recent example, Instagram launched its Reels and Shop tab for users to connect with brands and creators — and to discover products. The social media platform will […]
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Inside the marketing strategy that fueled StockX’s international growth
According to StockX CMO Deena Bahri, international growth was a goal of 2020, but the non-U.S. market is going to be even more important this year. In 2020, the company’s overall sales grew by more than 100%, but growth outside the U.S. was more than double that rate. International sales, which include sales to buyers or by sellers based outside the U.S., now account for more than 30% of all StockX sales.
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Inside the marketing strategy that fueled StockX’s international growth
According to StockX CMO Deena Bahri, international growth was a goal of 2020, but the non-U.S. market is going to be even more important this year. In 2020, the company’s overall sales grew by more than 100%, but growth outside the U.S. was more than double that rate. International sales, which include sales to buyers or by sellers based outside the U.S., now account for more than 30% of all StockX sales.