Join us Oct. 15-17 in Phoenix to connect with top media buyers
DIGIDAY+ MEMBER EXCLUSIVES
Why 1440 is evolving from a newsletter company to a destination of explainers
Newsletter company 1440 is expanding beyond email by building an online library of explainers, amid the rise of AI-driven search.
Media
Media Briefing: From blocking to licensing, publishers inch toward leverage with AI
There are new levers for publishers to test in the AI era. While they’re still far from holding the upper hand, compared to a year ago, the outlook no longer looks quite so bleak.
Mitigating ‘Google risk’: The Independent maps four-pillar growth plan for the AI era
The Independent has built its growth strategy around the “blue links risk” and has stopped measuring its success by audience reach.
Advertising Week Briefing: Creators emerge as the industry’s new power brokers
Advertising Week has had creator-focused content tracks in past years, but the rising presence of content creators at this year’s event represents an evolution in how creators are engaging with advertisers, both at industry conferences like Advertising Week and in general.
Marketing
Advertising Week Briefing: Amazon is primed to take over the ad industry
Amazon’s ad dominance grows as its DSP swallows more of the open web.
How FanDuel’s Amazon Prime NBA sponsorship extends beyond the court logo
Fanduel is the first sponsor of Amazon Prime’s NBA coverage. Its innovative approach could set the pace for future partnerships.
Vibe marketing was a joke – until OpenAI got involved
OpenAI just made marketing’s next identity crisis official.
Future of TV
Future of TV Briefing: WTF is IAB Tech Lab’s Concurrent Streams API?
This week’s Future of TV Briefing looks at how IAB Tech Lab’s Concurrent Streams API aims to address one of the fundamental challenges facing the programmatic supply chain as more major live games and events are streamed.
Future of TV Briefing: Is Meta’s Vibes the future of TikTok?
This week’s Future of TV Briefing looks at how the AI-generated content feed of Meta’s Vibes could fill the doomscrolling void if TikTok users abandon the U.S. version of the app.
Nexxen and Hisense open up smart TV programmatic floodgates
Smart TV ad units are dominated by movie and streamer commercials. They could soon host a much larger variety of brands, following a deal between Nexxen and Hisense’s VIDAA business.
Media Buying
Tubi hopes emotional context can drive demand for streaming’s long tail
A partnership between FAST provider and DSP Viant extends targeting capabilities for spoiled-for-choice advertisers.
Ad Tech Briefing: A Google breakup sounds ideal, but the realities are much more complicated
The key question are: whether the medicine will be worse than the illness, and is the a case of too little too late?
Nielsen enhances its cross-platform offering with attention metrics from Adelaide
Adelaide’s AU attention metric is being folded into Nielsen ONE to help customers get closer to determining outcomes — the measurement rallying cry of 2025.
Annual research reports
Podcasts
Research
Custom research
The rise of deep research: How agencies are using AI for strategy, content and client pitches
Agencies are exploring new AI-powered research tools to streamline workflows and supercharge insights.
CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges
The third installment of Digiday+ Research’s 2025 CMO Strategies series looks at the changes happening in display ads and how marketers are balancing traditional display ad options with email display ads.
Digiday+ Research: A look at brands’ 2024 holiday marketing plans
This year, brands and retailers expect their holiday revenues to rise over last year, and they’ll put a bit more focus on new customers rather than existing ones, according to Digiday+ Research’s annual holiday survey.
Burnout is soaring among top and young workers, stressing the business and employee health
Burnout is soaring among top and young workers, stressing the business and employee health
This week, I checked in with Denise De Baun, the CEO of Helight, a sleep device launched at Ulta Beauty last week, as well as experts in the sleep space, to better understand this growing wellness category. Additionally, The Body Shop reenters the U.S. market, Estée Lauder gets a new spokesperson, and Helen of Troy reports a sales tumble.
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Member ExclusiveGlossy+ Research: 5 charts on the state of retail media
This week, I checked in with Denise De Baun, the CEO of Helight, a sleep device launched at Ulta Beauty last week, as well as experts in the sleep space, to better understand this growing wellness category. Additionally, The Body Shop reenters the U.S. market, Estée Lauder gets a new spokesperson, and Helen of Troy reports a sales tumble.
Some digitally-native brands like Cuyana and Ridge say YouTube will play a bigger role in their marketing budgets this holiday season, as brands are still hungry to reach new customers on a platform that can rival Meta’s reach and scale.
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Member ExclusiveModern Retail+ Research: 5 charts on the state of retail media
Some digitally-native brands like Cuyana and Ridge say YouTube will play a bigger role in their marketing budgets this holiday season, as brands are still hungry to reach new customers on a platform that can rival Meta’s reach and scale.