Last chance to save on Digiday Publishing Summit passes is February 9
DIGIDAY+ MEMBER EXCLUSIVES
A running list of publisher lawsuits targeting Google’s ad tech practices
Digiday has compiled a running list of publishers’ lawsuits against Google for its ad tech practices, seeking compensation for claimed lost revenue.
Media
WTF is vibe coding?
Vibe coding is an increasingly popular way of writing code using plain-language prompts that creators are leveraging to build apps, websites, and more.
Google’s forced AI opt out: what changes — and what doesn’t — for publishers
Publishers want the Competition Markets Authority to impose harder structural remedies on Google regarding its AI crawler vs. behavioral ones.
Media Briefing: ‘A bitter pill’: ChatGPT ads are coming – where do publishers fit?
ChatGPT ads are coming, and publishers fear they’ll be underwriting OpenAI’s ad business while losing control over distribution and dollars.
Marketing
‘Our marketing is not a bullshit machine’: Why Perplexity is investing in targeted, organic growth
Perplexity is banking on its name carrying weight to keep current users engaged and attract new ones
Future of Marketing Briefing: Advertising’s tracking system meets a new political reality
The privacy debate in advertising is entering a phase when decisions will stick.
Some TikTok Shop sellers pull back as the platform moves to end independent shipping in the U.S.
TikTok Shop’s move to end independent shipping is pushing some U.S. brands to scale back or exit the platform.
Future of TV
Inside NBCU’s $3 million Peacock Super Bowl pitch
February’s Big Game carries a big price tag for streaming inventory, and buyer need to double down. Still, it hasn’t put marketers off investing.
Future of TV Briefing: The creator’s economy’s ‘very loud, dirty little secret’ of brands’ late, delayed payments
This week’s Future of TV Briefing looks at how lengthening payment windows and late payments from brands continue to roil the creator economy.
Programmatic advertising on TV is set to increase this year
Comcast said programmatic ad spend on TV s trending up, as access widens and old borders between CTV, streaming and linear dissolve.
Media Buying
‘There seems to be a mind shift’: Advertisers keep ad spending flexible as uncertainty persists
Nobody expected serenity to be clear. The hope was for a more predictable kind of chaos and an economy drifting rather than lurching.
Inside the debate over agentic advertising and standards
The AdCP workflow proposals launched with aplomb, but just what is the reality of where the market is at?
Media Buying Briefing: CourtAvenue’s new president looks to grow, integrate and find M&A targets
Robyn Freye was Stagwell’s chief growth officer who had a hand in winning clients such as Qualcomm and Expedia, and helped to build out Sports Beach.
Annual research reports
Podcasts
Research
This week, I checked in on fragrance brand Snif’s launch of pizza- and Swedish-candy-inspired scents at Ulta. Additionally, Supergoop CEO Melis del Rey makes her first C-suite hire, and Live Tinted receives new investment.
This week, I checked in on fragrance brand Snif’s launch of pizza- and Swedish-candy-inspired scents at Ulta. Additionally, Supergoop CEO Melis del Rey makes her first C-suite hire, and Live Tinted receives new investment.
Tree Hut is increasingly turning to AI to understand what its customer base wants next, using the technology to shape everything from product development to marketing.
Tree Hut is increasingly turning to AI to understand what its customer base wants next, using the technology to shape everything from product development to marketing.