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DIGIDAY+ MEMBER EXCLUSIVES
WPP estimates commerce media spending to overtake TV this year
Agency giant projects spending on ad networks operated by retailers, travel operators and financial services companies will exceed TV investment by end of this year.
Media
Media Briefing: Publishers turn to vertical video to compete with creators and grow ad revenue in 2026
Publishers add vertical video feeds to their sites to boost engagement, attract video ad spend and compete with news creators.
TikTok Shop sheds bargain-bin reputation as average prices climb across categories
An analysis by e-commerce intelligence firm Charm shows average prices climbing across more than a dozen key categories.
Ad Tech Briefing: The Programmatic Governance Council is a bid to reset power dynamics
As tensions over TID and GPID peak, Tech Lab is convening a council to hash out commercial ground rules.
Marketing
Behind the rise of the chief productivity officer and what it means for companies and employees
The CPO is envisioned as the leader who orchestrates people and technology together to drive business outcomes.
OpenX redraws the SSP-agency relationship
The gradual realignment of programmatic’s middlemen discussed at Digiday’s Programmatic Marketing Summit.
Omnicom’s reshuffled leadership emerges as the ad industry’s new power players
Omnicom’s Black Monday saw thousands of jobs cut, and a chosen few put in charge of what is now the world’s largest marketing services group. They face a number of challenges, however.
Future of TV
Future of TV Briefing: The streaming ad upfront trends, programmatic priorities revealed in Q3 2025 earnings reports
This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings report indicate about the state of the streaming ad market.
Future of TV Briefing: The creator economy needs a new currency for brand deals
This week’s Future of TV Briefing looks at why paying creators based on reach misses the mark and what IAB is doing to clear up the creator-brand currency situation.
Future of TV Briefing: WTF is IAB Tech Lab’s device attestation tactic to combat CTV ad fraud?
This week’s Future of TV Briefing breaks down the CTV ad industry’s new tool for fighting device spoofing.
Media Buying
The Trade Desk loosens its grip on pricing amid buyer pressure
Amid fierce DSP competition, media agencies are finding The Trade Desk’s reps in a negotiating mood.
Criteo CEO Michael Komasinski on agentic commerce, experiments with LLMs, and M&A rumors
Criteo is not up for sale, although ‘no comment’ on potential divestment of assets, and how the future of ads in LLMs is (likely) native.
Media Buying Briefing: Understanding 24 Seven’s move to become a mini-holdco with three complementary agencies
The staffing consultancy moved to acquire performance agency Markacy and creative shop Futureman, adding them to tech platform-turned-agency SketchDeck
Annual research reports
Podcasts
Research
People say they prefer cash or time off, though some argue office gatherings are still beneficial
People say they prefer cash or time off, though some argue office gatherings are still beneficial
When it comes to holiday beauty shopping, early data shows consumers are looking to strike a balance between value and indulgence.
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Member ExclusiveLuxury Briefing: Inside Hugo Boss's plans to reset in 2026
When it comes to holiday beauty shopping, early data shows consumers are looking to strike a balance between value and indulgence.
Borrowing from the flash sale model, the promotion du jour this holiday season appears to be “12 days of deals,” or limited-time product drops designed to drum up excitement during the typically challenging sales period between Cyber Monday and mid-December.
Borrowing from the flash sale model, the promotion du jour this holiday season appears to be “12 days of deals,” or limited-time product drops designed to drum up excitement during the typically challenging sales period between Cyber Monday and mid-December.