DIGIDAY+ MEMBER EXCLUSIVES
Marketers are keen to use generative AI in ad campaigns, but hidden costs lurk
Marketers across the industry want to use AI to cut down on time spent in creative production. It’s not so simple in practice.
Media
Media Briefing: The top trends in the media industry for 2025
This week’s Media Briefing takes a look at the top trends from 2025, from digital advertising revenue performance to AI licensing deals.
Digiday Scorecard: Publishers rate Big Tech’s AI licensing deals
Digiday has compiled a scorecard grading AI platforms to make sense of the growing number of players in the AI content licensing market.
Publishers are hunting for AI prompt data — now they’re starting to get it from third-party companies
Publishers are finally gaining some visibility into AI search, as new prompt data tools crack open a black box.
Marketing
How the MAHA movement influenced food and beverage brands in 2025
The MAHA movement has come to stand for different things in different people’s eyes, depending on which initiatives they most closely follow.
In Graphic Detail: Why YouTube is a genuine threat to Netflix
Digiday has charted exactly how YouTube is a real threat to Netflix, due to its dominance of watch time, user base and its ability to totally reshape viewing behaviors.
At Ebiquity, a new role signals marketing’s shift from metrics to meaning
Marketing has no shortage of data. Ebiquity is betting on judgement.
Future of TV
Future of TV Briefing: How the future of TV shaped up in 2025
This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2025.
Programmatic agency execs speak out on CTV transparency
At the recent Digiday Programmatic Marketing Summit, agency executives spoke out — on stage and in behind-closed-door town hall sessions — on how they see transparency in CTV.
Future of TV Briefing: How agencies are setting up their programmatic teams for the agentic AI era
This week’s Future of TV Briefing recaps two sessions from last week’s Digiday Programmatic Marketing Summit about how agencies’ programmatic buying teams are evolving.
Media Buying
Media buyers shift spend from The Trade Desk’s OpenPath over transparency concerns
OpenPath offers buyers a “cleaner” route to publishers, but some are concerned about lack of clarity over indirect costs.
Why brands are still showing up on Roblox
Over the past year, Roblox has become harder for brands to ignore — not because it has resolved the challenges of digital commerce, but because of the scale at which younger consumers already use it.
Why Pinterest wants to buy tvScientific, and what it signals for the CTV ads business
Corporate development sources estimate the deal valuation to be above $300 million, claiming tvScientific’s gross revenue is approximately $100 million.
Annual research reports
Podcasts
Research
Luxury’s AI marketing moment reached a turning point in 2025, as brands quietly scaled AI imagery while consumers pushed back on campaigns.
Luxury’s AI marketing moment reached a turning point in 2025, as brands quietly scaled AI imagery while consumers pushed back on campaigns.
Before everyone put up their out-of-office responders, Modern Retail polled a group of executives to talk about what’s on their wish lists for 2026. We asked them one simple question: If you could wave a magic wand and change one thing about the retail industry in 2026, what would it be?
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Member ExclusiveBrands Briefing: Bifurcation defined the year for brands in 2025
Before everyone put up their out-of-office responders, Modern Retail polled a group of executives to talk about what’s on their wish lists for 2026. We asked them one simple question: If you could wave a magic wand and change one thing about the retail industry in 2026, what would it be?