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DIGIDAY+ MEMBER EXCLUSIVES
Brands hope for reach, brace for higher CPMs in tug of war over Warner Bros. Discovery
Analysts and media buyers expect ‘upward pressure’ on CPMs, should Netflix win the tussle with Paramount.
Media
Meta enters AI licensing fray, striking deals with People Inc., USA Today Co. and more
The platform has secured seven multi-year deals with publishers including CNN, Fox News, People Inc., USA Today Co to incorporate their content into its large language model (LLM) Llama.
European publishers say the Digital Omnibus ‘cookie fix’ leaves them worse off
The European Union’s attempt at a legislative spring clean for Europe’s web of data privacy rules, has landed flat with publishers.
Digiday+ Research Subscription Index 2025: Subscription strategies from Bloomberg, The New York Times, Vox and others
Digiday’s third annual Subscription Index examines and measures publishers’ subscription strategies to identify common approaches and key tactics among Bloomberg, The New York Times, Vox and others.
Marketing
‘We just did the math’: The new baseline for ad tech transparency
Ad execs said the industry is shifting toward a renewed transparency push driven as much by day-to-day operational pressure as by principle.
In Graphic Detail: Here’s what the creator economy is expected to look like in 2026
Digiday has charted its expected revenue, key platforms for creator content as well as what types of creators brands want to work with.
Ulta, Best Buy and Adidas dominate AI holiday shopping mentions
The brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers.
Future of TV
Future of TV Briefing: The streaming ad upfront trends, programmatic priorities revealed in Q3 2025 earnings reports
This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings report indicate about the state of the streaming ad market.
Future of TV Briefing: The creator economy needs a new currency for brand deals
This week’s Future of TV Briefing looks at why paying creators based on reach misses the mark and what IAB is doing to clear up the creator-brand currency situation.
Future of TV Briefing: WTF is IAB Tech Lab’s device attestation tactic to combat CTV ad fraud?
This week’s Future of TV Briefing breaks down the CTV ad industry’s new tool for fighting device spoofing.
Media Buying
How Criteo is turning LLMs into its next big advertising channel
Through experiments with LLMs, the outfit wants to position its commerce media footprint to help power product discovery in the AI-era.
WPP estimates commerce media spending to overtake TV this year
Agency giant projects spending on ad networks operated by retailers, travel operators and financial services companies will exceed TV investment by end of this year.
The Trade Desk loosens its grip on pricing amid buyer pressure
Amid fierce DSP competition, media agencies are finding The Trade Desk’s reps in a negotiating mood.
Annual research reports
Podcasts
Research
The HR leader shares her take on the rise of AI, hybrid work and retaining talent.
The HR leader shares her take on the rise of AI, hybrid work and retaining talent.
At Dieux’s lab in Brooklyn’s Dumbo neighborhood, co-founder Joyce de Lemos and formulation and product development manager Becca Perry are at work on developing the viral skin-care brand’s formulations in-house. That includes new moisturizers for sensitive skin and, if the brand can find the right mix of efficacy and affordability, a new sunscreen.
At Dieux’s lab in Brooklyn’s Dumbo neighborhood, co-founder Joyce de Lemos and formulation and product development manager Becca Perry are at work on developing the viral skin-care brand’s formulations in-house. That includes new moisturizers for sensitive skin and, if the brand can find the right mix of efficacy and affordability, a new sunscreen.
In a year marked by volatile changes to tariff policy and a quick succession of pullbacks on diversity, equity and inclusion practices, Costco has continuously been held up as an example of a company that has stood firm in its willingness to do what it believes is best for the business.
In a year marked by volatile changes to tariff policy and a quick succession of pullbacks on diversity, equity and inclusion practices, Costco has continuously been held up as an example of a company that has stood firm in its willingness to do what it believes is best for the business.