Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
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TikTok dangles cash, credits and fully-funded deals to supercharge U.S. Shop spending
The platform has shared a plethora of incentives, to motivate sellers to spend more money.
Media
When bots look like buyers: agentic traffic causing new publisher headaches
The real issue is measurement: without a clear way to separate agentic visitors from humans, some buyers are getting jittery — and a few are already pulling ad spend.
Job cuts hit 22-year October high as retail layoffs from Amazon to Target mount ahead of holidays
Employers slashed 153,074 jobs last month, up 175% from a year earlier, according to Challenger, Gray & Christmas.
Publishers swap traffic angst for strategy in Q3 earnings
There’s a tone shift in publishers’ Q3 earnings: focus on video, direct audiences and AI licensing to offset search-driven ad revenue declines.
Marketing
As industry layoffs become the ‘new normal’, so does fear of AI’s impact on adland’s job market
A series of job cuts across the sector have left some execs struggling to find their next gig. The impact of AI could worsen the situation.
How Delish’s Joanna Saltz built a sizzling brand and hot career in a fickle industry
At a time when media careers are often measured in months rather than years, the editorial director is something of an anomaly.
Buyers aren’t exactly won over by Netflix’s new monthly active viewers (MAV) metric
While Netflix’s intention was more transparency and clarity over reach methodology, marketers aren’t yet confident in how accurate it really is.
Future of TV
Future of TV Briefing: WTF is IAB Tech Lab’s device attestation tactic to combat CTV ad fraud?
This week’s Future of TV Briefing breaks down the CTV ad industry’s new tool for fighting device spoofing.
Future of TV Briefing: Streaming subscribers save $16 through bundles
This week’s Future of TV Briefing looks at how much money people are actually signing through streaming subscription bundles and which streamers they plan to subscribe to in perpetuity.
Future of TV Briefing: Streaming advertising’s supply-demand imbalance
This week’s Future of TV Briefing looks at a spate of recent studies that illustrate the out-of-whack supply-demand dynamics in the streaming ad market.
Media Buying
How TikTok Shop will police for fraudulent behavior on Black Friday and Cyber Monday
TikTok Shop is preparing for the peak holiday shopping season, when strong sales are often accompanied by an uptick in counterfeit goods and fraudulent behavior.
Ad Tech Briefing: AppLovin’s AI-fueled surge and The Trade Desk’s stumble show where investors are placing their bets
Even as regulators probe AppLovin, investors piled in, while The Trade Desk’s solid quarter drew side-eyes, demonstrating the challenges of ad tech in the AI-era.
Media Buying Briefing: Stagwell strikes partnership with Palantir, as it zigs from rivals
Stagwell spelled out a growth strategy that feels both familiar to the holding company model — and yet altogether different in partners and principal media approach.
Annual research reports
Podcasts
Research
A WorkLife webinar Wednesday brought together HR executives to discuss critical strategies for employee engagement.
A WorkLife webinar Wednesday brought together HR executives to discuss critical strategies for employee engagement.
Clean beauty retailer Credo is on a mission to demystify beauty’s historically secretive contract manufacturing sector. On Monday, the retailer announced a first-of-its-kind CM certification program called Credo Qualified, as the retailer doubles down on its role in making beauty’s supply chain more transparent for consumers.
Clean beauty retailer Credo is on a mission to demystify beauty’s historically secretive contract manufacturing sector. On Monday, the retailer announced a first-of-its-kind CM certification program called Credo Qualified, as the retailer doubles down on its role in making beauty’s supply chain more transparent for consumers.
Bogg fast-tracked its new Bougie Quilted Collection after Trump-era tariffs disrupted its supply chain and slashed revenue projections, pushing the brand to diversify products.
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AI StrategiesJohn Furner will be the CEO for Walmart's AI era
Bogg fast-tracked its new Bougie Quilted Collection after Trump-era tariffs disrupted its supply chain and slashed revenue projections, pushing the brand to diversify products.