Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
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Inside The Atlantic’s AI bot blocking strategy
The Atlantic’s CEO explains how it evaluates AI crawlers to block those that bring no traffic or subscribers, and to provide deal leverage.
Media
Forbes launches dynamic AI paywall as it ramps up post-search commercial diversification plans
For the latest Inside the publisher C-Suite series, Digiday spoke to Forbes CEO Sherry Phillips on its AI-era playbook, starting with its AI-powered dynamic paywall to new creator-led commercial opportunities.
Creators embrace Beehiiv’s push beyond newsletters
Creators are embracing Beehiiv’s new website, product and analytics tools to help them grow beyond the competitive newsletter space.
Media Briefing: Publishers turn to paid audience acquisition tactics to tackle traffic losses
Publishers facing declining organic traffic are buying audiences through paid ads and traffic arbitrage, and using AI tools to do it.
Marketing
The CMO-CCO split is becoming a corporate fiction
The longstanding divide between marketing and communications is eroding — not with a bang but with a slow, steady merging of responsibilities.
‘Clicks don’t pay the bills, pipeline quality does,’ becomes LinkedIn’s case for its pricey ad prices
LinkedIn’s head of ads measurement, Jae Oh, explains why he believes the platform is “phenomenally cheaper” than others in the market.
Ad Tech Briefing: Digital Omnibus is about to land — here’s what it means for GDPR, and the future of ad targeting
The EC’s Digital Omnibus could redefine data rules — and shift power in digital advertising.
Future of TV
Future of TV Briefing: WTF is IAB Tech Lab’s device attestation tactic to combat CTV ad fraud?
This week’s Future of TV Briefing breaks down the CTV ad industry’s new tool for fighting device spoofing.
Future of TV Briefing: Streaming subscribers save $16 through bundles
This week’s Future of TV Briefing looks at how much money people are actually signing through streaming subscription bundles and which streamers they plan to subscribe to in perpetuity.
Future of TV Briefing: Streaming advertising’s supply-demand imbalance
This week’s Future of TV Briefing looks at a spate of recent studies that illustrate the out-of-whack supply-demand dynamics in the streaming ad market.
Media Buying
The ‘hot dog vs. sandwich’ problem in AI advertising
The AI agents have come for programmatic advertising. And like AI’s invasion everywhere else, guardrails are needed, as Digiday editors discussed on this episode of the Digiday Podcast.
WTF is commerce media?
In the decade-plus since Amazon started selling ads based on people’s purchase histories, retail media has ballooned into a $59 billion business in the U.S., according to eMarketer.
How Amazon aims to do more with less
Amazon’s campaign manager overhaul is designed to fix what advertisers disliked most about its DSP.
Annual research reports
Podcasts
Research
What used to be two distinct tracks — one focused on brand storytelling, the other on message discipline is increasingly a shared lane.
What used to be two distinct tracks — one focused on brand storytelling, the other on message discipline is increasingly a shared lane.
This week, we’re taking a look at the Formula 1 Las Vegas Grand Prix, which begins on Thursday and runs through the weekend. A plethora of fashion, beauty and skin-care brands are hosting brand activations on-site at the race, reflecting the sport’s growing popularity among women.
This week, we’re taking a look at the Formula 1 Las Vegas Grand Prix, which begins on Thursday and runs through the weekend. A plethora of fashion, beauty and skin-care brands are hosting brand activations on-site at the race, reflecting the sport’s growing popularity among women.
Kroger has launched a weekly AI-generated insights report for brand executives, analysts or category managers to analyze their performance.
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AI StrategiesTarget to launch new shopping app within ChatGPT
Kroger has launched a weekly AI-generated insights report for brand executives, analysts or category managers to analyze their performance.