DIGIDAY+ MEMBER EXCLUSIVES
WTF is headless browsing, and how are AI agents fueling it?
AI agents are putting headless browsing back in the spotlight. For media companies, that raises questions: How much traffic is real vs. automated?
Media
WTF is Model Context Protocol (MCP) and why should publishers care?
Model Context Protocol (MCP) is a buzzword gaining more traction, especially as publishers think about how to prepare for the agentic web. WTF is it, and why should they care?
Publishers and advertisers face new AI agent oversight hurdles
Who is really in control when agents are instructing other agents, and who is accountable if they make mistakes? That question is keeping some media and ad execs up at night.
How Mars decides where to spend its retail media dollars
Ron Amram, the senior director of global media for Mars, gave a glimpse at the company’s playbook for selecting which retail media network partners.
Marketing
WPP client Dell Technologies is rolling out its global in-housing initiative, reshaping media-buying strategy
The technology giant is evolving its media model in a manner that will alter its relationships with third-parties.
In the face of fragmentation, Dmexco is now a smaller stage for ad tech’s big conversations
These days, it’s still where business gets done, but increasingly for a narrower slice of the ecosystem.
When it comes to Perplexity’s ad business, the platform is at a crossroads
The departure of Perplexity’s ads chief Taz Patel underscores a broader identity question the AI platform has yet to resolve.
Future of TV
Future of TV Briefing: 6 charts that sum up the state of streaming subscriptions
This week’s Future of TV Briefing looks at how deceleration in streaming subscription growth and steady subscriber churn have coincided with a rise in people subscribing through aggregators.
Future of TV Briefing: How the TV, streaming and digital video industry spent its summer (2025 edition)
This week’s Future of TV Briefing recaps a summer during which the future of TV began to bore many more shades of its past.
Future of TV Briefing: The 2025 glossary
This week’s Future of TV Briefing updates the list of the key terms that can cause confusion when talking about the TV, streaming and digital video industry.
Media Buying
Media Buying Briefing: fullthrottle.ai offers an easy button for smaller agencies and brands
The platform is rolling out broadly to both agencies and small- and mid-sized businesses that are looking to control more of their media investment destiny.
Advertisers are already looking ahead to next year’s World Cup
With nine months to go, marketers are plotting to make the most of what’s expected to be the biggest World Cup yet.
Ad Tech Briefing: Google, the ‘Teflon monopolist,’ braces for even more challenges
Fines and lawsuits from ad tech rivals mount as its September 22 remedies court date nears.
Annual research reports
Podcasts
Research
Who is really in control when agents are instructing other agents, and who is accountable if they make mistakes?
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LeadershipWTF Is Quiet Cracking?
Who is really in control when agents are instructing other agents, and who is accountable if they make mistakes?
With consumer behavior becoming less predictable, New York Fashion Week designers leaned into a proven loyalty strategy: making pants shoppers love.
With consumer behavior becoming less predictable, New York Fashion Week designers leaned into a proven loyalty strategy: making pants shoppers love.
Amazon revealed at its annual Accelerate seller conference in Seattle that it is shutting down its long-running “commingling” program — a move that drew louder applause from sellers than any other update of the morning.
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Member ExclusiveMeasurement is the word defining retail media right now
Amazon revealed at its annual Accelerate seller conference in Seattle that it is shutting down its long-running “commingling” program — a move that drew louder applause from sellers than any other update of the morning.