Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
DIGIDAY+ MEMBER EXCLUSIVES
Brands and influencers are not including intellectual property clauses addressing AI in their deals
AI is transforming industries just as influencer deals reshape the creator economy. Yet IP and copyright law remain stuck in the past.
Media
Shopify just became the biggest company to launch a Substack newsletter
Shopify is the first company of its kind — an e-commerce platform — to take the plunge into Substack.
News Corp explores multi-LLM licensing playbook
If News Corp were to strike multiple licensing deals, it would be a major signal to the market that the media group isn’t betting on one LLM; it’s building a portfolio and setting the terms.
Media Briefing: Associated Press deal cements Microsoft’s quiet rise in AI licensing
Associated Press has joined Microsoft’s AI content marketplace, as the tech company seeks to strengthen media ties and compete with Google.
Marketing
Netflix’s ads boss on the next phase, and how Amazon accelerates it
As Netflix marks three years of its ad business, the platform now expects to be a core part of every major media plan.
After early success, the NFL plans more creator-led broadcasts
After tapping four creators to host alternative broadcasts on YouTube of this season’s opening game, the league is already figuring out who’s next,
How AI is reinventing the holiday gift guide
Beyond driving immediate sales, brands this year are angling to get into gift guides to help them with SEO and GEO.
Future of TV
Future of TV Briefing: Streaming subscribers save $16 through bundles
This week’s Future of TV Briefing looks at how much money people are actually signing through streaming subscription bundles and which streamers they plan to subscribe to in perpetuity.
Future of TV Briefing: Streaming advertising’s supply-demand imbalance
This week’s Future of TV Briefing looks at a spate of recent studies that illustrate the out-of-whack supply-demand dynamics in the streaming ad market.
Future of TV Briefing: YouTube’s dynamic brand insertions could unlock the upfront market for creators
This week’s Future of TV Briefing looks at how YouTube’s plan to enable creators to swap out sponsored segments normally baked into their videos may be the most disruptive development in the creator economy in 2026.
Media Buying
Brands set to cut open web display spend 30% in response to AI search
As more users adopt zero-click search, analysts suggest brands will shunt investment from publishers on the open web and into CTV and paid social.
Media agencies look to AI to reduce inclusion list toil
Inclusion lists offer brands certainty, but they’re time sucks. Media shops hope AI can cut down the hard yards and open up their use.
Ad Tech Briefing: IAB Tech Lab plans a ‘Programmatic Governance Council’ amid transparency rift
Sources tell Digiday the council eyes debut meeting next month to heal wounds after bruising TID debate.
Annual research reports
Podcasts
Research
Custom research
The rise of deep research: How agencies are using AI for strategy, content and client pitches
Agencies are exploring new AI-powered research tools to streamline workflows and supercharge insights.
CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges
The third installment of Digiday+ Research’s 2025 CMO Strategies series looks at the changes happening in display ads and how marketers are balancing traditional display ad options with email display ads.
Digiday+ Research: A look at brands’ 2024 holiday marketing plans
This year, brands and retailers expect their holiday revenues to rise over last year, and they’ll put a bit more focus on new customers rather than existing ones, according to Digiday+ Research’s annual holiday survey.
inDrive launches ‘Positions of Purpose’ to recruit leaders focused on social justice.
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TechnologyWill AI replace HR?
inDrive launches ‘Positions of Purpose’ to recruit leaders focused on social justice.
With the opening of its new High Performance model, Life Time joins other fitness and wellness companies that aim to offer a more intangible benefit than what’s usually found at the gym: community.
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Member ExclusiveBeauty and wellness executives define their 5 next focuses
With the opening of its new High Performance model, Life Time joins other fitness and wellness companies that aim to offer a more intangible benefit than what’s usually found at the gym: community.
Across all industries, AI was the second-most-cited factor by executives for layoffs this month, according to Challenger, Gray & Christmas. Even though consumer-related challenges may be more of a focus for retailers right now, the sector is far from immune to executives making AI-related changes to their workforces, or at least thinking about doing so.
Across all industries, AI was the second-most-cited factor by executives for layoffs this month, according to Challenger, Gray & Christmas. Even though consumer-related challenges may be more of a focus for retailers right now, the sector is far from immune to executives making AI-related changes to their workforces, or at least thinking about doing so.