DIGIDAY+ MEMBER EXCLUSIVES
AWS’ RTB Fabric marks a new front in the battle between Amazon and Google
It marks a strategic countermove against Google Cloud Platform — the ad giant’s AWS competitor — which has spent the past three years gaining ground among major ad tech companies.
Media
Media Briefing: Step by step, publishers are building toward an agent-led ad business
Agentic AI-driven media trading could wipe out a lot of the problems caused by its programmatic predecessor. Namely, ad tech middlemen.
In Graphic Detail: How AI search is changing publisher visibility
AI platforms like ChatGPT and Google AI Mode are driving more search activity. Some publishers are gaining visibility — but not traffic.
AI royalties for small and midsize publishers: collective licensing’s next big play
Don’t credit OpenAI’s ChatGPT, credit corporate LLMs – enterprise RAG is what’s creating royalty revenue for publishers.
Marketing
‘Strategy without execution is hallucination’: Cisco’s Aruna Ravichandran on AI and work
We caught up with Ravichandran at the recent Webex One convention in San Diego to learn about her philosophy on thriving in the AI era.
E-commerce sites see low sales from ChatGPT traffic, new study finds
Referral traffic from ChatGPT converts far worse than traditional marketing channels such as Google Search, email and affiliate links, report.
From hatred to hiring: OpenAI’s advertising change of heart
In less than a year, OpenAI execs have stopped the scorn and instead embraced the advertising world. We trace each tentative step.
Future of TV
Future of TV Briefing: YouTube’s dynamic brand insertions could unlock the upfront market for creators
This week’s Future of TV Briefing looks at how YouTube’s plan to enable creators to swap out sponsored segments normally baked into their videos may be the most disruptive development in the creator economy in 2026.
Future of TV Briefing: The ad product OpenAI should introduce in Sora (I’m sorry)
This week’s Future of TV Briefing looks at how OpenAI could create a commercial version of Sora’s Cameos feature that could thread the needle between a sponsored product, affiliate commerce and a revenue-sharing program for creators.
The Sora-TikTok U.S. era of short-form video
Digiday senior platforms reporter Krystal Scanlon joined the Digiday Podcast to discuss the state of the short-form video market as all-AI entrants like OpenAI’s Sora and Meta’s Vibes enter the fray.
Media Buying
Google’s AdX unit has begun striking deals with media agencies
The exchange has been offering media agencies post-auction discount deals since the spring — some agencies say it’s the first time.
Indie agencies focus on optimizing media and creative using AI to pick up more clients
Media agencies have sped up their AI abilities to apply marketing mix modeling to media campaigns. And it’s spilling over to creative too.
Ad Tech Briefing: Farewell to Google’s Privacy Sandbox, we barely knew ye
An obituary for Privacy Sandbox, Google’s abortive attempt to construct a privacy-first ad tech ecosystem.
Annual research reports
Podcasts
Research
Custom research
The rise of deep research: How agencies are using AI for strategy, content and client pitches
Agencies are exploring new AI-powered research tools to streamline workflows and supercharge insights.
CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges
The third installment of Digiday+ Research’s 2025 CMO Strategies series looks at the changes happening in display ads and how marketers are balancing traditional display ad options with email display ads.
Digiday+ Research: A look at brands’ 2024 holiday marketing plans
This year, brands and retailers expect their holiday revenues to rise over last year, and they’ll put a bit more focus on new customers rather than existing ones, according to Digiday+ Research’s annual holiday survey.
While management pores over productivity metrics and eyeballs the results of RTO mandates, Gen Z is focused on a different matter altogether now that they’re back in the office: their love lives.
-
UncategorizedWTF is ‘workslop’?
While management pores over productivity metrics and eyeballs the results of RTO mandates, Gen Z is focused on a different matter altogether now that they’re back in the office: their love lives.
FP Movement is in a growth and investment period. The brand will open 25 stores over the next year, adding to the five it opened in the last quarter. It currently has 56 stores.
FP Movement is in a growth and investment period. The brand will open 25 stores over the next year, adding to the five it opened in the last quarter. It currently has 56 stores.
Online shoppers are getting blindsided by tariff invoices from shipping carriers and U.S. customs. Logistics experts say the complicated issue of accidental bills could drag on for months.
Online shoppers are getting blindsided by tariff invoices from shipping carriers and U.S. customs. Logistics experts say the complicated issue of accidental bills could drag on for months.