Last chance to save on Digiday Publishing Summit passes is February 9
DIGIDAY+ MEMBER EXCLUSIVES
WTF is liquid content?
AI is melting the article format, allowing publishers to reshape stories into liquid content and personalized in real time.
Media
TikTok moderation has pushed some news creators to the limit
TikTok news creators like Taylor Lorenz and Aaron Parnas on the platform’s moderation and engagement woes, and how the new U.S. ownership could further affect that.
Forbes tests prediction platform as engagement strategies move past search
Instead of letting users bet real money on news, Forbes is gamifying predictions to boost onsite engagement, and foster reader loyalty as it shifts away from relying on traffic.
Bold Call: AI will rewrite publishers’ websites in 2026
This year, publishers will use AI to transform static sites into dynamic, personalized and reader-driven experiences.
Marketing
Behind Pacsun’s strategy for keeping a pulse on the changing tastes of Gen Z
Over the last four months, Pacsun has developed tools and tweaked campaigns based on feedback from teenagers and twenty-somethings.
TikTok’s confirmed U.S. deal still leaves unanswered questions
While a lot of the details seems familiar, it still doesn’t answer the inevitable unknowns.
‘Things have changed’: Diageo pulls retail media upstream
That shift is most visible in how the advertiser works with retailers, particularly British supermarket chain Tesco.
Future of TV
Future of TV Briefing: YouTube develops new program to pitch brands on top creators’ shows
This week’s Future of TV Briefing reports on YouTube’s new pilot program that would have brands sponsor shows from top creators.
Future of TV Briefing: Brands are spending more to advertise creators’ content, making usage rights a focal point
This week’s Future of TV Briefing looks at what brands spending more money to promote creators’ content means for creator compensation models.
Future of TV Briefing: 5 ripple effects that will shape the future of TV in 2026
This week’s Future of TV Briefing looks at the trends and developments that will shape the TV, streaming and digital video industry in 2026.
Media Buying
Media Buying Briefing: CourtAvenue’s new president looks to grow, integrate and find M&A targets
Robyn Freye was Stagwell’s chief growth officer who had a hand in winning clients such as Qualcomm and Expedia, and helped to build out Sports Beach.
The fog between agencies and clients around data just keeps getting thicker: ID Comms report
Agencies blame clients for being so silo’d that the agency doesn’t have clarity on client data, arguably the lifeblood of modern digital marketing.
Bold Call: OpenAI’s ads pivot may come too little, too late
Advertising is coming to ChatGPT, but not fast enough to outrun incumbent platform giants — one in particular.
Annual research reports
Podcasts
Research
An onslaught of protein products and the rise of “protein maxing” led some to question if we hit peak protein in 2025. But brands like David and Starbucks are pushing the macronutrient beyond a gym bro supplement and into a building block of an aspirational lifestyle — one that includes matcha lattes and toned Pilates arms.
An onslaught of protein products and the rise of “protein maxing” led some to question if we hit peak protein in 2025. But brands like David and Starbucks are pushing the macronutrient beyond a gym bro supplement and into a building block of an aspirational lifestyle — one that includes matcha lattes and toned Pilates arms.
Rhone is turning one common retail headache into a growth lever. It’s using customer returns to power its new resale site, ReRhone.
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Member ExclusiveBrands Briefing: AI personalization tools become sales drivers
Rhone is turning one common retail headache into a growth lever. It’s using customer returns to power its new resale site, ReRhone.