Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
DIGIDAY+ MEMBER EXCLUSIVES
In Graphic Detail: AI licensing deals, protection measures aren’t slowing web scraping
AI bots are increasingly mining publisher content, with new data showing publishers are losing the traffic battle even as demand grows.
Media
In Graphic Detail: The scale of the challenge facing publishers, politicians eager to damage Google’s adland dominance
Last year was a blowout ad revenue year for Google, despite challenges from several quarters.
The Athletic invests in live blogs, video to insulate sports coverage from AI scraping
As the Super Bowl and Winter Olympics collide, The Athletic is leaning into live blogs and video to keeps fans locked in, and AI bots at bay.
Brands invest in creators for reach as celebs fill the Big Game spots
The Super Bowl is no longer just about day-of posts or prime-time commercials, but the expanding creator ecosystem surrounding it.
Marketing
In Q1, marketers pivot to spending backed by AI and measurement
Q1 budget shifts reflect marketers’ growing focus on data, AI, measurement and where branding actually pays off.
GLP-1 draws pharma advertisers to double down on the Super Bowl
Could this be the last year Novo Nordisk, Boehringer Ingelheim, Hims & Hers, Novartis, Ro, and Lilly all run spots during the Big Game?
How food and beverage giants like Ritz and Diageo are showing up for the Super Bowl this year
Food and beverage executives say a Super Bowl campaign sets the tone for the year.
Future of TV
Future of TV Briefing: How AI agents prime TV advertising for ‘premium automation’
This week’s Future of TV Briefing looks at how agentic AI can enable TV networks to automate the sales of complex linear TV ad packages.
Inside NBCUniversal’s test to use AI agents to sell ads against a live NFL game
NBCUniversal’s Ryan McConville joined the Digiday Podcast to break down the mechanics of the company’s first-of-its-kind agentic AI ad sales test.
Inside NBCU’s $3 million Peacock Super Bowl pitch
February’s Big Game carries a big price tag for streaming inventory, and buyer need to double down. Still, it hasn’t put marketers off investing.
Media Buying
The case for and against bringing programmatic in-house
As more advertisers beef up in-house media operations, some are looking to the “final frontier” of programmatic.
Media Buying Briefing: Why is Wall Street punishing Publicis – and maybe other holdcos?
Is it possible that Wall Street doesn’t understand the value of a holding company anymore – or at least is missing the intangibles?
Programmatic is drawing more brands to this year’s Winter Olympics
Widening programmatic access to streaming coverage of the Milan-Cortina Games is enabling smaller advertisers to get their feet in the door.
Annual research reports
Podcasts
Research
Value remains top priority for the mass beauty retailer. But with what consumers consider “value” constantly evolving, Sally is playing in new categories like fragrance, instant delivery and experiential retail.
Value remains top priority for the mass beauty retailer. But with what consumers consider “value” constantly evolving, Sally is playing in new categories like fragrance, instant delivery and experiential retail.
Amina Pasha, chief marketing officer at Thrive Market, believes building trust is the most important way brands can differentiate themselves as algorithms fragment the customer journey and AI reshapes discovery.
Amina Pasha, chief marketing officer at Thrive Market, believes building trust is the most important way brands can differentiate themselves as algorithms fragment the customer journey and AI reshapes discovery.