for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
DIGIDAY+ MEMBER EXCLUSIVES
OpenAI turns on cost-per-click ads inside ChatGPT
The move come as the platform looks to hire its first Advertising Marketing Science Lead.
OpenAI's ads program matures
Media
Bauer Media Group slashes publishing headcount in company-wide restructure
Some claim cutbacks will impact 20-30% of publishing headcount, with AIOs and escalating costs linked to Iran conflict cited.
Media Briefing: The ‘SaaS-pocalypse’ is spreading to publishers
As AI vibe-coding tools help publishers build their own software and products, the “SaaS-pocalypse” reshapes build-versus-buy decisions.
How college athlete Carson Roney went from TikTok dances to Gatorade commercials
Carson Roney went from TikTok star to commercial actor in just several years; we walk through her steps to success.
Marketing
Puma’s AI head says the brand is still giving ‘the keys to the consumer’ as it invests in digital concierge
Puma , this month, debuted a new AI-powered “digital human” concierge named “Dylan” in its Las Vegas flagship.
The Rundown: Q1 dealmaking cools across ad tech and martech as AI remains the hottest ticket
LUMA Partners’ Q1 report notes the drag that macroeconomic uncertainty has had on dealmaking.
Future of Marketing Briefing: Why brand builders are back in fashion
For the better part of a decade, CPG companies hired marketers who could optimize a media plan. Now, they’re hiring ones who can save a brand.
Future of TV
Future of TV Briefing: Netflix’s VOID peeks at the future of virtual product placement
This week’s Future of TV Briefing looks at an AI tool developed by a team including several Netflix employees that could presage the evolution of virtual product placements.
Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships
This week’s Future of TV Briefing looks at the rare practice of YouTube channels offering TV-style make-goods to sponsors as TV-style shows become more commonplace.
Future of TV Briefing: What publishers have to offer creators
This week’s Future of TV Briefing looks at what publishers have to offer creators as more media outlets enlist independent video makers.
Media Buying
As upfront negotiations near, buyers chart path through complex sports market
The DOJ’s NFL probe highlights how sports rights complexity can be ‘good for pricing, but hard on strategy’ for brands and buyers.
Media Buying Briefing: As Q1 results from a few holdcos show, the market’s not panicking, yet
Marketers have learned that cutting back media spend during bad times hurts far more in the long run than short-term financial gain.
U.K. brands increase media spend despite economic storm clouds
The IPA’s quarterly Bellwether report provides a window into CMO thinking amid ongoing Iran stalemate and other troubling indicators.
Annual research reports
Podcasts
Research
L’Oréal Groupe CEO Nicolas Hieronimus and CFO Christophe Babule discuss the impact of the Middle East conflict, including the chance of price increases in Q2. By its CFO’s calculations, L’Oréal Groupe could lose between $105 million and $117 million from supply chain price increases caused by the conflict if it continues.
L’Oréal Groupe CEO Nicolas Hieronimus and CFO Christophe Babule discuss the impact of the Middle East conflict, including the chance of price increases in Q2. By its CFO’s calculations, L’Oréal Groupe could lose between $105 million and $117 million from supply chain price increases caused by the conflict if it continues.
Thorne’s chief growth officer, Mary Beech, explained in a conversation at the Modern Retail Marketing Summit how the company has moved to a full-funnel marketing approach with new storytelling, channels and AI tools.
Thorne’s chief growth officer, Mary Beech, explained in a conversation at the Modern Retail Marketing Summit how the company has moved to a full-funnel marketing approach with new storytelling, channels and AI tools.