Future of Marketing Briefing: How agencies are betting on entertainment to survive

Media Briefing: Perplexity’s new ‘trust and transparency’ pitch does little to win over publishers

Future of TV Briefing: How TV-streaming ad sellers are pitching fluidity in this year’s upfront market

OpenAI turns on cost-per-click ads inside ChatGPT

‘Everything is coming down’: ChatGPT ads are getting cheaper

A closer look at OpenAI’s ads manager – and how much work it still needs

The case for and against publishers buying paid traffic 

For many audience development teams, the question is no longer whether to buy traffic, but how far they can push it.

Uber Advertising, the NFL, WPP Media and Mazda are among the finalists of the 2026 Digiday Media Buying and Planning Awards

The Digiday Media Buying and Planning Awards recognize companies, campaigns and technology that have been most successful in the modern media landscape. This year’s nominees leaned on emotionally driven narratives and audience-driven personalizations to deliver connected, full-funnel experiences at scale. Nominees in the Media Campaign of the Year category include Uber Advertising, which built a […]

Why retailers like Target and Aerie are moving beyond straight affiliate deals with creators

Creator programs are changing as retailers like Target and Aerie realize they require a multifaceted approach that doesn’t just rely on affiliate links.

Tariffs forced Temu to slash its U.S. ad spend on nearly every platform

The Chinese e-commerce giant traded upper-funnel reach for high-intent shoppers — and still grew its user base.

As feeds become entertainment hubs, marketers rethink social’s role

As social platforms become entertainment hubs, brands are acting more like media companies to capture attention and drive sales.

How Olly is updating its product detail pages for the AI era

As more shoppers use AI chatbots for recommendations, supplement brand Olly is updating its product pages with clearer descriptions and FAQs to boost AI-driven sales.

Future of TV Briefing: How AI agents will figure into this year’s upfront negotiations

This week’s Future of TV Briefing looks at the conversations that upfront sellers including Disney, Paramount and Warner Bros. Discovery are looking to have with advertisers regarding incorporating AI agents in ad buys.

Digiday+ Research: The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku

Digiday+ Research’s fifth annual report analyzes the state of ad-supported streaming and the challenges those companies pose to marketers.

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

Ad Tech Briefing: Containerization moves from concept to competition

PubMatic’s launch underscores a broader shift to push decisioning into the supply path.

Media Buying Briefing: Dentsu’s agentic ambitions and how it plays out in the upfronts

Beth Ann Kaminkow and Will Swayne explained how they’re adapting AI into Dentsu’s processes, as well as what to expect in this upfront market that’s getting underway.

Future of Marketing Briefing: OpenAI is working with Skai to bring retail and commerce advertisers into ChatGPT

Like the Criteo deal before it, the idea is to give advertisers a route into ChatGPT inventory through infrastructure they already use.

Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

Digiday+ Research: Marketers’ AI use rises, but tech skills stall

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

ChatGPT ad delivery struggles are testing advertiser patience

Inside the great digital media reckoning

Can retail media networks survive the shift to agentic commerce?

Digiday+ Research: Agencies punt budget growth expectations to 2027 — while AI worries intensify

Digiday+ Research: Publishers favor generative AI over predictive AI

Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.

Media Buying Briefing: What buyers expect out of this year’s upfront marketplace

Although no deals have been cut yet, outcomes will be a major factor in this year’s negotiations, while complicating factors include measurement and flexibility.

Richer contextual signals in the bidstream help agencies and publishers alike

Programmatic buying has long relied on a combination of identity-based and contextual signals to guide decisions. Partner insights from Seedtag.