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OpenAI opens up ChatGPT ads manager to the U.S. while promising third-party measurement, CPA bidding
To bring in smaller advertisers, Open has also dropped its $50,000 minimum spend requirement.
OpenAI's ads program matures
Media
Taboola’s next act: an AI answer engine for publishers
HuffPost UK, Reach and USA Today Co. are rolling out Taboola’s AI-powered answer engine to boost engagement.
USA Today Co.’s AI licensing deals drive ‘notable’ revenue in Q1, despite pressure on traffic and programmatic
USA Today Co.’s AI licensing deals helped drive meaningful year-over-year revenue growth in Q1, despite pressure on traffic and programmatic.
How former college athlete and Airbnb host turned Love Island fame into widespread success
Love Island star TJ Palma had a successful career before his fame, now he’s generating even more revenue for his businesses through creator content.
Marketing
Baller League’s creator strategy: reach is not the same as fandom
Baller League’s growth strategy: build fandom first, sell franchises second.
X upgrades its ad platform in long overdue overhaul
This is the platform’s biggest update in its history, having previously been criticized for not keeping up with peers on performance.
Possible Day 2: Breaking down agentic’s impact on marketing, including multicultural
Day 2’s interviews featured Molly Battin of The Home Depot, Kirk McDonald of Sundial Media Group, and Omnicom Media’s Joanna O’Connell.
Future of TV
Future of TV Briefing: Ad tech’s pod bidding push moves CTV toward advancing the live sports ad model in 2026
This week’s Future of TV Briefing looks at how ad tech companies including Comcast’s FreeWheel, Index Exchange and The Trade Desk are preparing CTV’s programmatic supply chain for upgraded auction dynamics amid an influx of live sports ad inventory.
Pinterest debuts audience extension offering on CTV
Advertisers can now purchase Pinterest audiences on third-party properties via its TV Scientific offering.
Meta eyes CTV expansion to fuel its next wave of ad growth
Meta is looking to extend its performance advertising offering onto the biggest screen in the home.
Media Buying
Future of Marketing Briefing: YouTube’s creator data play is an on-ramp, not a destination
YouTube is giving brands something they’ve been asking for. The question is whether getting it makes them want something it can’t yet provide.
The Rundown: Google expands AI Max as automation shifts upstream
Google issues AI Max updates come as parent company Alphabet boasts Q1 revenues of $110 billion.
Uncertainty is the real cost of the Middle East war for advertisers
The war nobody can price in.
Annual research reports
Podcasts
Research
Anthropologie’s wedding business has grown “exponentially” in the last couple of years as brides look for different outfits for all parts of their big day, the brand said.
Anthropologie’s wedding business has grown “exponentially” in the last couple of years as brides look for different outfits for all parts of their big day, the brand said.