Ad Tech Briefing: The Programmatic Governance Council is a bid to reset power dynamics

Digiday+ Research: Where publisher revenue stands with ads, video, content licensing and subscriptions

Media Buying Briefing: Understanding 24 Seven’s move to become a mini-holdco with three complementary agencies

AI-powered professional learning: Inside the launch of Deloitte’s Scout

Deloitte last month launched Scout as part of its Project 120, the company’s $1.4 billion investment in professional development.

‘The Big Bang has happened’: Reach gets proactive on AI-era referrals, starting with subscriptions

This week, the publisher of national U.K. titles Daily Mirror, Daily Express and Daily Star, is rolling out its first paid digital subscriptions – a big departure from the free, ad-funded model it’s had throughout its 120-year history. 

Arena Group, BuzzFeed, USA Today Co, Vox Media join RSL’s AI content licensing efforts

Arena Group, BuzzFeed, USA Today Co and Vox Media are participating in the RSL Collective’s efforts to license content to AI companies.

As Black Friday nears, fake apologies from brands are all over Instagram

Brands have taken to social media in advance of Bliack Friday to ask followers for forgiveness. The catch: They’re apologizing for their products being too good.

Amid economic pressure, brands usher in Black Friday by trimming deals

While some companies are touting “bigger than ever” discounts for Black Friday and Cyber Monday, others are dialing back deals.

How consumers are using AI to shop in 2025 — by the numbers

AI is reshaping the 2025 holiday shopping journey, from conversational discovery to commerce.

Future of TV Briefing: The creator economy needs a new currency for brand deals

This week’s Future of TV Briefing looks at why paying creators based on reach misses the mark and what IAB is doing to clear up the creator-brand currency situation.

Future of TV Briefing: WTF is IAB Tech Lab’s device attestation tactic to combat CTV ad fraud?

This week’s Future of TV Briefing breaks down the CTV ad industry’s new tool for fighting device spoofing.

Future of TV Briefing: Streaming subscribers save $16 through bundles

This week’s Future of TV Briefing looks at how much money people are actually signing through streaming subscription bundles and which streamers they plan to subscribe to in perpetuity.

Intended or not, the new Omnicom will forever change agencies as we’ve known them

The world’s largest agency holding company is born. But there may come a day soon where it can no longer be called an agency, but rather a broker and re-seller.

Ad Tech Briefing: Pragmatism, not idealism, will determine the fate of Google’s ad tech empire

Judge Brinkema signals a cautious, pragmatic path as the curtain begins to fall in the remedies phase of Google’s ad tech trial.

‘We got scared’: Confessions of an ad tech exec’s AI agent experiment

Agencies, ad-tech companies and publishers are racing to test AI media agents. Not all those tests are successful — even some that are.

Digiday+ Research: Advertisers diversify their use of DSPs, to Amazon’s benefit

Digiday Media Agency Report 2025: How clients are experimenting and spending — from AI to tariffs

Digiday+ Research: Unwrapping brands’ 2025 holiday marketing strategies

How Black Friday and Cyber Monday could ‘fast track’ OpenAI’s ad plan

The ‘hot dog vs. sandwich’ problem in AI advertising

How The Times is using AI to model synthetic focus groups from human audiences

CMO Strategies: How marketers are spending and measuring across social media in 2025 — from Meta to TikTok

Digiday+ Research 2025 Influencer Index: Key strategies influencers use to drive engagement on Instagram

Digiday+ Research: Publishers identify the top trends among Gen Z readers