for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
DIGIDAY+ MEMBER EXCLUSIVES
YouTube is turning audio into an ad product — SiriusXM is selling it
The streaming giant has exclusively partnered with SiriusXM Media to sell YouTube’s “audio-first” inventory in the U.S.
OpenAI's ads program matures
Media
From page views to propensity: How the Daily Mail is retooling for a zero-click world
The pressure of zero-click underpins a wider product overhaul: games upgraded from sideshow to front door, new hubs like Crime Desk designed to keep niche communities coming back, an AI-powered dynamic paywall tuned to user behavior; a bigger bet on personalization and the app as a primary destination.
Bauer Media Group slashes publishing headcount in company-wide restructure
Some claim cutbacks will impact 20-30% of publishing headcount, with AIOs and escalating costs linked to Iran conflict cited.
Media Briefing: The ‘SaaS-pocalypse’ is spreading to publishers
As AI vibe-coding tools help publishers build their own software and products, the “SaaS-pocalypse” reshapes build-versus-buy decisions.
Marketing
David’s Bridal invests in its creator strategy as part of its post-bankruptcy comeback
David’s Bridal is investing more heavily in creators as part of a broader push to modernize the business.
Why Mondelez is hiring a global lead to solve for AI-driven shopping bots
Agentic commerce has moved from hype to reality, prompting Mondelez to hire a global lead focused on the shift.
Puma’s AI head says the brand is still giving ‘the keys to the consumer’ as it invests in digital concierge
Puma , this month, debuted a new AI-powered “digital human” concierge named “Dylan” in its Las Vegas flagship.
Future of TV
Future of TV Briefing: Netflix’s VOID peeks at the future of virtual product placement
This week’s Future of TV Briefing looks at an AI tool developed by a team including several Netflix employees that could presage the evolution of virtual product placements.
Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships
This week’s Future of TV Briefing looks at the rare practice of YouTube channels offering TV-style make-goods to sponsors as TV-style shows become more commonplace.
Future of TV Briefing: What publishers have to offer creators
This week’s Future of TV Briefing looks at what publishers have to offer creators as more media outlets enlist independent video makers.
Media Buying
Digiday+ Research: Agencies punt budget growth expectations to 2027 — while AI worries intensify
Agencies’ top concerns this year are client spending and the effects of AI, according to a Digiday+ Research survey conducted in the fourth quarter of 2025 among 62 agency professionals.
As upfront negotiations near, buyers chart path through complex sports market
The DOJ’s NFL probe highlights how sports rights complexity can be ‘good for pricing, but hard on strategy’ for brands and buyers.
The World Cup is set to lift demand for digital out-of-home spending
Digital out-of-home providers are competing for a greater share of ad spend during the FIFA World Cup.
Annual research reports
Podcasts
Research
L’Oréal Groupe CEO Nicolas Hieronimus and CFO Christophe Babule discuss the impact of the Middle East conflict, including the chance of price increases in Q2. By its CFO’s calculations, L’Oréal Groupe could lose between $105 million and $117 million from supply chain price increases caused by the conflict if it continues.
L’Oréal Groupe CEO Nicolas Hieronimus and CFO Christophe Babule discuss the impact of the Middle East conflict, including the chance of price increases in Q2. By its CFO’s calculations, L’Oréal Groupe could lose between $105 million and $117 million from supply chain price increases caused by the conflict if it continues.
At the Modern Retail Marketing Summit, Renee Lopes Halvorsen, chief marketing officer of Marine Layer, spoke about how the brand is looking to combat a growing sense of digital fatigue with more fun, tactile experiences.
At the Modern Retail Marketing Summit, Renee Lopes Halvorsen, chief marketing officer of Marine Layer, spoke about how the brand is looking to combat a growing sense of digital fatigue with more fun, tactile experiences.