Prices rise for the Digiday Programmatic Marketing Summit after Mar. 24
DIGIDAY+ MEMBER EXCLUSIVES
Advertisers aren’t happy about picking up Meta’s European tax tab
As things stand, Meta hasn’t provided any communication to ad execs about these additional fees, beyond the email shared with Digiday.
Media
In graphic detail: Middle-tier creators are fueling the next phase of the creator economy
Facts and figures behind the growing middle tier of creators who make less than macro creators, but convert more.
How medical creator Nick Norwitz grew his Substack paid subscribers from 900 to 5,200 within 8 months
Creator Playbook: Unpacking the strategy behind medical YouTuber Nick Norwitz turning to Substack to significantly grow his brand.
Media Briefing: In the AI era, subscribers are the real prize — and the Telegraph proves it
In an era where AI is eroding referral traffic and third-party distribution, a subscriber who pays directly has become the most valuable reader a publisher can own. Springer just bought over a million of them.
Marketing
Lay’s uses WhatsApp to create a group chat for World Cup fans
Lay’s is using WhatsApp to mimic the group chat during the World Cup, engaging fans and building first-party data.
Middle East conflict casts shadow of global ad outlook
The ad market had questions about 2026. Now, it has more.
Sephora announces partnership with F1 Academy
As the official beauty retail partner of the series, the beauty giant will appear on a dedicated Sephora-branded car.
Future of TV
Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
This week’s Future of TV Briefing looks at a new ad targeting option for CTV advertisers wary of people staring at their phones while an ad airs.
Long-form creators eye taking over TVs – and chasing bigger brand budgets
Long-form episodic creator content is drawing in large numbers of highly engaged viewers, but ad budges are lagging behind. We explore why.
Future of TV Briefing: How Paramount’s and Warner Bros. Discovery’s ad tech stacks stack up
This week’s Future of TV Briefing breaks down Paramount’s and Warner Bros. Discovery’s ad tech stacks now that the companies seem set (finally) to combine.
Media Buying
OpenAI is building the ad tech stack it’s currently borrowing
Tech companies don’t build out an internal ads org – let alone pay up to $385,000 to do it – if they’re planning to rely on outside vendors forever.
Media Buying Briefing: Overheard at DMBS Spring 2026: AI from the top to the bottom of agencies
The Town Halls revealed the most about the challenges and solutions media agencies face with integrating AI systems and processes into workflows
The Rundown: Ad tech’s performance in 2025 was overshadowed by AI concerns and Big Tech
Despite revenue increases, the markets were brutal but reports over talks with OpenAI proved later upside.
Annual research reports
Podcasts
Research
This week, I checked in with U.K. wellness leader Ancient + Brave for takeaways from its official U.S. launch, which included a multi-week pop-up in Los Angeles, influencer partnerships, OOH advertising and more. I sat down with Hannah Rowe, head of U.S. marketing, to unpack the wins, lessons and takeaways from their February launch.
This week, I checked in with U.K. wellness leader Ancient + Brave for takeaways from its official U.S. launch, which included a multi-week pop-up in Los Angeles, influencer partnerships, OOH advertising and more. I sat down with Hannah Rowe, head of U.S. marketing, to unpack the wins, lessons and takeaways from their February launch.
Handbag and accessories brand Parker Thatch recently remodeled its store to serve as both a sales channel and a broadcast studio, as the brand sees more success from livestreaming across Instagram and YouTube.
Handbag and accessories brand Parker Thatch recently remodeled its store to serve as both a sales channel and a broadcast studio, as the brand sees more success from livestreaming across Instagram and YouTube.