DIGIDAY+ MEMBER EXCLUSIVES
No playbook, just pressure: Publishers eye the rise of agentic browsers
For the bulk of publishers, Google is, as ever, the one to watch. It’s already got agentic features within its Chrome browser, but that’s the tip of the iceberg, some say.
Media
What publishers are wishing for this holiday season: End AI scraping and determine AI-powered audience value
Publishers want a fair, structured, regulated AI environment and they also want to define what the next decade of audience metrics looks like.
Media giant Essence launches a marketplace for Black women-led brands
Essence has launched WeLoveUs.shop, a new online marketplace dedicated to Black women-led brands.
In Graphic Detail: The state of AI referral traffic in 2025
The stats reveal a new audience pipeline forming outside of traditional search and social platforms.
Marketing
How brands shifted marketing and media strategies through year of tariffs
Marketers share how they navigated the maze of tariffs and regulatory changes this year.
Starbucks hires first-of-its-kind marketing role heading up fashion and beauty collabs
Neiv Toledano has joined Starbucks as its senior marketing manager of fashion and beauty.
TikTok Shop offers incentives to new sellers, as U.S. uncertainty is finally over
TikTok is jump-starting its e-commerce ambitions in the U.S., now an agreement on the U.S. deal has finally been signed.
Future of TV
‘A year of loose ends’: Digiday editors share top takeaways from 2025
This year was filled with major developments – from Netflix’s planned WBD deal to Omnicom’s acquisition of IPG to Google’s ultimately cookie reversal – and Digiday editors Sara Jerde and Seb Joseph help to recap the year that was (and wasn’t).
Future of TV Briefing: How the future of TV shaped up in 2025
This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2025.
Programmatic agency execs speak out on CTV transparency
At the recent Digiday Programmatic Marketing Summit, agency executives spoke out — on stage and in behind-closed-door town hall sessions — on how they see transparency in CTV.
Media Buying
Ad Tech Briefing: Big Tech won 2025 (even when it lost)
How AI, commerce media and scale reshaped ad tech in 2025 to the benefit of Big Tech.
Media Buying Briefing: Omnicom Media execs begin their pitch outreach ahead of an expected new-business glut
Omnicom’s acquisition of IPG is only a few weeks old, but its combined offer to the market will soon be put to the test as it meets with consultants.
Media buyers shift spend from The Trade Desk’s OpenPath over transparency concerns
OpenPath offers buyers a “cleaner” route to publishers, but some are concerned about lack of clarity over indirect costs.
Annual research reports
Podcasts
Research
2025 saw an unprecedented number of factors putting pressure on companies’ bottom lines. Amid tariffs, rising costs of living and doing business, and a pullback in consumer spending, it has been a tough year for consumer brands.
2025 saw an unprecedented number of factors putting pressure on companies’ bottom lines. Amid tariffs, rising costs of living and doing business, and a pullback in consumer spending, it has been a tough year for consumer brands.
Big workout pants, fiber and thrifting are just some of the trends that will dominate 2026, Modern Retail predicts in its annual In/Out list.
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OperationsThe revenge of the '90s mall brand
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OperationsThe winners and losers of tariffs
Big workout pants, fiber and thrifting are just some of the trends that will dominate 2026, Modern Retail predicts in its annual In/Out list.