Future of Marketing Briefing: Memes used to be a joke. Now they’re a strategy

Digiday+ Research: Marketers’ AI use rises, but tech skills stall

Media Briefing: Publishers cautiously count AI licensing as notable revenue amid programmatic strain, in Q1 earnings

OpenAI turns on cost-per-click ads inside ChatGPT

‘Everything is coming down’: ChatGPT ads are getting cheaper

A closer look at OpenAI’s ads manager – and how much work it still needs

Retailers are rushing to build AI apps. It’s unclear if shoppers will use them

There are almost 900 apps on ChatGPT and 353 Claude connectors, according to AppDiscoverability.com, which tracks AI app data.

Why news publishers are getting into the sports business coverage

Yahoo and Dow Jones are betting on the booming sports business beat, launching new verticals to capture high-value audiences and advertisers.

From ad tech tax to AI data brokers: the new middlemen keep 100%, publishers say

For some publishers, third-party content scraping lands as an even bigger affront than the ad tech tax they’ve spent years navigating – not a share of the pie, but the pie itself. 

Marketers at Possible adjust to the realities of AI while trying to stay human

Digiday caught up with a raft of executives from across marketing (Geico and Maybelline), agencies (Mediaplus, CROING), content (1440) and research (Marketcast).

OpenAI opens up ChatGPT ads manager to the U.S. while promising third-party measurement, CPA bidding

To bring in smaller advertisers, Open has also dropped its $50,000 minimum spend requirement.

Some micro influencers find promising security in brand ownership over sponsorships

Brand partnerships are undergoing a structuring overhaul. Here’s why some influencers are trading short-term cash for equity stakes.

Future of TV Briefing: The upfront glossary, 2026 edition

This week’s Future of TV Briefing looks at the terms on the tips of ad buyers’ and sellers’ tongues when talking about the upfront market.

Future of TV Briefing: Ad tech’s pod bidding push moves CTV toward advancing the live sports ad model in 2026

This week’s Future of TV Briefing looks at how ad tech companies including Comcast’s FreeWheel, Index Exchange and The Trade Desk are preparing CTV’s programmatic supply chain for upgraded auction dynamics amid an influx of live sports ad inventory.

Pinterest debuts audience extension offering on CTV

Advertisers can now purchase Pinterest audiences on third-party properties via its TV Scientific offering.

Social video ad spending is set to outpace CTV in growth rate this year

IAB estimates suggest advertisers are chasing users as they watch more video on Facebook, YouTube, TikTok and Instagram.

Ad Tech Briefing: Yahoo pairs with Kochava to pitch ‘agentic’ DSP workflows

Ad tech companies seek to redefine themselves as Yahoo’s StationOne integration advances interoperability push.

Media Buying Briefing: Rival trade bodies emerge to contend programmatic’s future

Agentic media planning and buying could shake up programmatic media. But old politics and new ambitions are dividing key players into camps pursuing consensus – or disruption.

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Digiday+ Research: Agencies punt budget growth expectations to 2027 — while AI worries intensify

Digiday+ Research: Publishers favor generative AI over predictive AI

WTF are brand health metrics?

How Netflix is rewriting the streaming ad playbook

Why OpenAI is ‘running at lightning speed’ to build an ad business

Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience

Digiday+ Research: Retailers take a more complex approach to loyalty

Digiday+ Research: How Dow Jones, Forbes, The Guardian and other publisher revenue streams are shifting in 2026

Media Buying Briefing: What buyers got out of the NewFronts and expect to happen in the upfronts

As the Newfronts try to show off better tools, content and measurement, the broader upfront market is trying to stay the course in the face of economic uncertainty.

Pharma marketers weigh economy and chance of TV ad ban during upfronts season

Pharma remains the last port in the storm for TV spending, but the sector’s moving to digital channels.

What separates brands that grow from brands that stand still

Bradley Keefer, Chief Revenue Officer, Keen Decision Systems Every brand is trying to find the right levers to maximize its ad budget. While it is easy to assume larger budgets grant a natural advantage, capital alone does not guarantee success. The brands that win are not necessarily those with the deepest pockets; they are the […]