D+ Research: Marketers navigate a changing CTV landscape

Media Buying Briefing: The latest lures holding companies are using to grow principal media

Future of Marketing Briefing: Media measurement is becoming an asset in boardroom theater

OpenAI turns on cost-per-click ads inside ChatGPT

‘Everything is coming down’: ChatGPT ads are getting cheaper

A closer look at OpenAI’s ads manager – and how much work it still needs

Kai Cenat’s Streamer U was a ‘masterclass’ for brands looking to tap content creators

The creator bootcamp brought in big brand partnerships and big engagement metrics, which could bring more brands to the streaming sponsorship table.

Kroger’s new CEO, a Walmart veteran, is focused on speed and execution

Foran joined Kroger in February after serving as CEO of Air New Zealand since 2020. Before that, he was president and CEO of Walmart U.S. for about six years.

In Graphic Detail: The real impact of creators at the World Cup

The 2026 World Cup buzz was all about creators; we look at the numbers breaking down their impact at the global tournament.

D+ Research: Brands expand creator marketing strategies

Many are partnering with creators to help drive seasonal campaigns, support product launches and, in some cases, even help develop products

OpenAI is already building the org chart of a mature ad business

Two job postings on its careers page suggest OpenAI wants third parties, not just its own sellers, to sell its inventory.

WTF is the IAB’s Redefining Media Types standard?

The IAB is trying to solve one of digital advertising’s biggest labeling problems.

Future of TV Briefing: The streaming ad industry finally has levers to pull on quality

This week’s Future of TV Briefing looks at how the IAB’s Redefining Media Types Standard could address the streaming ad market’s call for quality controls.

Future of TV Briefing: The M&A match game (summer 2026 edition)

This week’s Future of TV Briefing looks at the M&A deals that should be in the offing after an active first half of 2026.

Future of TV Briefing: The 5 biggest news stories of 2026 so far

This week’s Future of TV Briefing looks back at the most significant developments — or non-developments– in the TV, streaming and digital video industry during the first half of 2026.

Media Buying Briefing: Why Omnicom merged Mediahub and Hearts & Science

Merging Hearts & Science and Mediahub into one agency that will operate under a new name and brand may not be the last move the holding company makes in simplifying its go-to-market offering.

Google quietly gives ground on PMax controls

The search giant’s black-box ad product has confounded media buyers for years. Now, it’s passing them the reins – sort of.

The upfront market is nearly done, as sports acts as both negotiation driver and obstacle

All that’s left for buyers to do is to finalize packages with any traditional media firms that don’t have some digital or streaming element.

D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing

Digiday+ Research: The marketers’ 2026 guide to creator marketing, including Duolingo, Ulta and YouTube

D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying

As AI automates media work, Omnicom Media is rethinking the agency business model

What Ally Bank learned from building a sports marketing strategy before the market caught up

Inside the infrastructure behind Unilever’s creator force

Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

Digiday+ Research: Marketers’ AI use rises, but tech skills stall

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.

Publisher playbook: Assessing agent readiness and adopting agentic AI at scale

The transition to agentic advertising will not slow down for publishers who aren’t ready for it. Like every programmatic shift before it, the agentic era will reward those who move quickly and intentionally. The publishers who act now will benefit twice over: from the immediate advantage of agentic workflows and from the agentic marketplace forming […]