DIGIDAY+ MEMBER EXCLUSIVES
Walmart Connect pitches brands directly as it pushes lift studies ahead of holiday ad deals
Walmart Connect is using lift studies to prove ad performance directly to brands ahead of the holidays, signaling a tighter race with Amazon.
DIGIDAY @ ADVERTISING WEEK
Media
The Verge switches up its audience team to prepare for Google Zero
The Verge has restructured its audience development team to prioritize loyal readers over traffic and page views.
Reach CEO touts Google AI deal as a template, steps up pressure on OpenAI over scraping
Digiday spoke with Reach CEO Piers North about his plans to make its Google AI content deal a blueprint framework for other LLM deals, and its recent cease-and-desist letter to OpenAI.
Social commerce edges past SEO at The Independent for the first time
The Independent’s social-commerce revenue edged past its SEO-based commerce revenue for the first time in September, CEO Christian Broughton said at Digiday’s Media Strategies event in London this week.
Marketing
Target bets on buzzy TikTok brands like Mellow Sleep to revamp its home category
This fall, there’s been a steady drumbeat of new brands launching in the big-box retailer’s home category.
Ruggable’s new ad spend strategy shifts focus to ShopMy creators
Ruggable is shaking up its marketing stack, pulling dollars our of Meta and into ShopMy creators ahead of a potential IPO.
Future of Marketing Briefing: The holdcos long, awkward courtship of the C-suite
What holdcos risk when they go over the CMO’s head.
Future of TV
Future of TV Briefing: TikTok Shop success = small creators + more videos
This week’s Future of TV Briefing looks at how “more videos from smaller creators” is the recipe for success on TikTok Shop.
Future of TV Briefing: Hispanic TV-and-streaming viewership in 4 charts
This week’s Future of TV Briefing looks at how Hispanic audiences spend their time between traditional TV and streaming.
Future of TV Briefing: TV ad industry’s measurement currency frustrations hit (another) boiling point
This week’s Future of TV Briefing looks at a new task force being formed by the Coalition for Innovative Media Measurement to tackle the TV ad industry’s measurement currency conundrum.
Media Buying
How Amazon turned its Thursday Night Football into a two-pronged pitch to capture ad dollars
TNF’s the jewel in Amazon’s Prime Video sports portfolio, and a lever for endemic and non-endemic media budgets.
Media Buying Briefing: How are the 2nd tier holdcos separating themselves from the Big Three?
Just under Publics, Omnicom and WPP, the scrum among a handful of holdcos and indies to stand out yields some interesting moves.
Addressability is back as a headline concern for attendees at this year’s Prebid Summit
Speakers decry ‘UMPs’ as the new ad networks, with talk far outweighing understanding.
Annual research reports
Podcasts
Research
In a lot of ways, supplement company Cymbiotika has perfected the form factor and distribution for modern day vitamins. Now, it’s taking on the beauty supplement category with a splashy, fashion-forward advertising campaign made with OBB Media. Durana Elmi, co-founder of Cymbiotika, joins the Glossy Beauty Podcast to walk through the strategy behind the launch.
In a lot of ways, supplement company Cymbiotika has perfected the form factor and distribution for modern day vitamins. Now, it’s taking on the beauty supplement category with a splashy, fashion-forward advertising campaign made with OBB Media. Durana Elmi, co-founder of Cymbiotika, joins the Glossy Beauty Podcast to walk through the strategy behind the launch.
Consumer surveys show that AI helps shoppers find gifts, but most still check reviews, compare prices and review retailers’ policies before buying.
Consumer surveys show that AI helps shoppers find gifts, but most still check reviews, compare prices and review retailers’ policies before buying.