Media Briefing: As Google traffic ebbs, some publishers see social platforms as real revenue lines 

Future of TV Briefing: How AI agents will figure into this year’s upfront negotiations

Ad Tech Briefing: Agencies reposition for the agentic era

OpenAI turns on cost-per-click ads inside ChatGPT

‘Everything is coming down’: ChatGPT ads are getting cheaper

A closer look at OpenAI’s ads manager – and how much work it still needs

Bleacher Report launches YouTube channel for its sports cartoon fanbase ahead of World Cup

Bleacher Report is betting on animated sports content and YouTube distribution to capture World Cup fans and young viewers.

WTF is viewbotting?

Viewbotting artificially inflates livestream views, but it doesn’t just affect streamers. What is the practice and why are brands and platforms concerned?

Inside the great digital media reckoning

For the most part, the digital media darlings of the 2000s have been killed.  Once valued at over a billion dollars each, BuzzFeed and Vox Media have seen their business models collapse. Vox Media, which was valued at $1 billion in 2016, is selling New York Magazine and its podcast network to Lupa Systems for […]

As OpenAI’s ChatGPT ad delivery improves, the doubts it created aren’t so easily fixed

The ad delivery has improved in the past few weeks, but some are now hesitant until those issues are completely ironed out.

Google’s latest commerce moves deepen the battle over agentic shopping

Google’s aim to own the entire shopper journey is heating up the agentic commerce battle against Amazon’s Alexa and rivals like TikTok Shop.

TikTok Shop says sales from U.S. small businesses climbed 66% in 2025

U.S. small businesses on TikTok Shop increased sales by 66% in 2025 compared to the year before.

Digiday+ Research: The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku

Digiday+ Research’s fifth annual report analyzes the state of ad-supported streaming and the challenges those companies pose to marketers.

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

Future of TV Briefing: Inside Warner Bros. Discovery’s programmatic upfront pitch

This week’s Future of TV Briefing looks at how WBD’s programmatic advertising business has evolved with programmatic playing a bigger part in its upfront deals.

Media Buying Briefing: Production and media squeeze lead brands to run campaigns for longer

Data shows big brands keeping campaigns in play for longer. While consistency is gospel among brand strategists, pressure on production and media budgets may be the culprit.

Why WPP’s AI boss believes agents are still in the ‘teenage sex’ stage of development

Agents are merely the latest technology to earn the dubious distinction.

Future of Marketing Briefing: Agentic advertising is closer than you think and further than you hope

The gap between agentic advertising’s promise and its reality. 

Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

Digiday+ Research: Marketers’ AI use rises, but tech skills stall

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Can retail media networks survive the shift to agentic commerce?

Why Duluth trusts AI agents with bidding, but not brand storytelling

WTF are brand health metrics?

Digiday+ Research: Agencies punt budget growth expectations to 2027 — while AI worries intensify

Digiday+ Research: Publishers favor generative AI over predictive AI

Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.

Media Buying Briefing: What buyers expect out of this year’s upfront marketplace

Although no deals have been cut yet, outcomes will be a major factor in this year’s negotiations, while complicating factors include measurement and flexibility.

How native CTV is solving the channel’s attention problem

Karim Rayes, Chief Product Officer, Nexxen Last month’s NewFronts made one thing unmistakable: CTV has moved decisively into its performance era. The industry conversation is no longer centered on reach alone, but on results — or, more specifically, on which formats can most effectively turn attention into action. It’s among the clearest reasons why native […]