Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
DIGIDAY+ MEMBER EXCLUSIVES
LinkedIn brings its B2B ad targeting to U.K. connected TVs
Long gone are the days when LinkedIn was just a job-searching site.
DIGIDAY @ ADVERTISING WEEK
Media
As publishers await click data, Google’s AI visibility push complicates the opt-out decision
Google is moving on two fronts: working up the U.K’s Competition and Markets Authority-mandated search opt-out publishers have long sought, while enhancing AI Overviews in ways that could make opting out less appealing.
WTF is the AI training opt-out policy token?
Major AI companies are backing a new AI training opt-out standard proposal for publishers, but it exposes deeper tensions over AI scraping.
Creators see promise in Instagram’s long-form push, but question whether exposure is enough
Instagram wants to pull long-form creators away from YouTube, but is it offering enough? Experts weigh in on the platform’s pivot.
Marketing
Ogilvy and CAA launch partnership to clone celebrity talent for AI ads
Big names like actor Terry Crews and athletes could soon appear in AI-generated ads across the web. But they will be marked as such.
How performance metrics are rewriting creator rate cards
Advertisers now demand creator metrics like cost per lead and conversions, not follower counts.
ChatGPT is about to show brands their mention count
The AI platform is testing an analytics dashboard that counts how often a business shows up in ChatGPT’s answers.
Future of TV
Future of TV Briefing: What it costs brands to fund long-form creator series
This week’s Future of TV Briefing looks at the economics behind brands sponsoring creator-led long-form original video series.
Future of TV Briefing: CTV advertising has a genre-label problem
This week’s Future of TV Briefing looks at the messy state of genre labeling in CTV advertising.
Future of TV Briefing: YouTube, Tubi top streamers’ share of ad exposure time
This week’s Future of TV Briefing looks at Comscore’s new Score Report that gauges TV and streaming companies’ share of audiences’ ad exposure time.
Media Buying
Can web users trust ad tech’s server-side shift?
IAB Tech Lab’s Rowena Lam joined the Digiday Podcast to break down how Trusted Server works and address questions about the user privacy implications of ad tech’s server-side shift.
‘We are looking more now’: The Trade Desk is eyeing the M&A aisle
The Trade Desk’s CEO says the company is looking harder at M&A than ever before.
Media Buying Briefing: Forrester’s Wave report finds growing homogeneity among the 12 biggest agencies
Forrester’s Wave study assessed 12 agency groups for their current offerings and strategies, and found diminishing differentiation among the largest of them.
Annual research reports
Podcasts
Research
This year, more brands are gravitating toward live shopping, a growing channel that is set to play an outsized influence on shopping trends.
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Member ExclusiveInside Maybelline’s third summer in the 'Love Island’ villa
This year, more brands are gravitating toward live shopping, a growing channel that is set to play an outsized influence on shopping trends.
To measure the impact creator content has on brand campaigns, Modern Retail+ Research analyzed the engagement levels on leading creators’ social media campaigns from January 2026 to September 2026.
To measure the impact creator content has on brand campaigns, Modern Retail+ Research analyzed the engagement levels on leading creators’ social media campaigns from January 2026 to September 2026.