Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
DIGIDAY+ MEMBER EXCLUSIVES
In graphic detail: Six thousand brands later, ChatGPT ads still have a conversion problem
OpenAI has ambitious ad revenue targets, which depend on advertiser demand, measurement and monetisation.
DIGIDAY @ ADVERTISING WEEK
Media
How political creators are juggling platforms to find the three Rs: reach, revenue and rules
Political and news creators are relied on now more than ever, but what platforms are working for them? Which ones aren’t?
People Inc. is building custom APIs to make its journalism easier for AI agents to use
People Inc. is moving toward custom APIs for AI systems, Forbes has adopted Markdown for agents, while the FT, Daily Mail are considering how agents could reach content for subscribers.
Giggly Squad’s SiriusXM deal signals a shift from podcast networks to creator ecosystems
The Giggly Squad deal shows podcasts have turned another corner. Video, short-form, IRL shows…where does the podcast go from here?
Marketing
Google search loses its free pass with buyers
Google search was the line item buyers never questioned. That’s changing.
Amazon says more than 400M customers have used Alexa for Shopping in the last 12 months
Customers who use Alexa for Shopping are spending 50% more than those who don’t.
Amid growing tension over workplace AI, agencies have a window to reimagine staffing
AI agents are becoming common among agencies, but most companies haven’t grasped their potential to reshape teams.
Future of TV
Future of TV Briefing: CTV advertising has a genre-label problem
This week’s Future of TV Briefing looks at the messy state of genre labeling in CTV advertising.
Future of TV Briefing: YouTube, Tubi top streamers’ share of ad exposure time
This week’s Future of TV Briefing looks at Comscore’s new Score Report that gauges TV and streaming companies’ share of audiences’ ad exposure time.
Future of TV Briefing: TikTok Shop success = small creators + more videos
This week’s Future of TV Briefing looks at how “more videos from smaller creators” is the recipe for success on TikTok Shop.
Media Buying
Can ad tech’s server-side shift save it from Apple and Google?
Digiday’s executive editor of news Seb Joseph and senior ad tech reporter Ronan Shields joined the Digiday Podcast to hash out ad tech’s Game of Thrones amid the server-side shift.
Media Buying Briefing: Overheard at Media Buying Summit: How AI is helping and hurting client relations and office work
Worries about lazy use of AI for client briefs and internal documents has agencies wondering how to make better use of the tech.
Apple’s Safari block hands WPP a fresh case for InfoSum
Apple’s crackdown on the tricks advertisers use to track the same person across different sites and devices keeps tearing through large parts of the ad industry.
Annual research reports
Podcasts
Research
Storied streetwear brand Off-White has faced an uncertain future since the death of founder Virgil Abloh in 2021. Interparfums, which acquired the brand’s fragrance license in 2024, is preparing to launch its first Off-White perfumes in 2027 as it grows its fragrance portfolio.
Storied streetwear brand Off-White has faced an uncertain future since the death of founder Virgil Abloh in 2021. Interparfums, which acquired the brand’s fragrance license in 2024, is preparing to launch its first Off-White perfumes in 2027 as it grows its fragrance portfolio.
The biggest electronics retailer in the U.S. ushered in a new era this week. On Nov. 1, Jason Bonfig — a 27-year Best Buy veteran who most recently served as the company’s chief customer, product and fulfillment officer — became the CEO. He succeeds Corie Barry.
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OperationsHigh-protein holiday treats are here
The biggest electronics retailer in the U.S. ushered in a new era this week. On Nov. 1, Jason Bonfig — a 27-year Best Buy veteran who most recently served as the company’s chief customer, product and fulfillment officer — became the CEO. He succeeds Corie Barry.