Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
DIGIDAY+ MEMBER EXCLUSIVES
‘Agentic with a small a’: CMOs are adopting AI more slowly than it’s evolving
And the caution isn’t confined to large language models or flashy generative tools. It bubbles up just as clearly in decisions about agentic workflows.
Media
From feeds to streets: How mega influencer Haley Baylee is diversifying beyond platform algorithms
Kalil is partnering with LinkNYC to take her social media content into the real world and the streets of NYC.
‘A brand trip’: How the creator economy showed up at this year’s Super Bowl
Super Bowl 2026 had more on-the-ground brand activations and creator participation than ever, showcasing how it’s become a massive IRL moment for the creator economy.
Media Briefing: Turning scraped content into paid assets — Amazon and Microsoft build AI marketplaces
Amazon plans an AI content marketplace to join Microsoft’s efforts and pay publishers — but it relies on AI com stop scraping for free.
Marketing
Future of Marketing Briefing: AI’s branding problem is why marketers keep it off the label
The reputational downside is clearer than the branding upside, which makes discretion the safer strategy.
While holdcos build ‘death stars of content,’ indie creative agencies take alternative routes
Indie agencies and the holding company sector were once bound together. The Super Bowl and WPP’s latest remodeling plans show they’re heading in different directions.
How Boll & Branch leverages AI for operational and creative tasks
Boll & Branch first and foremost uses AI to manage workflows across teams.
Future of TV
Future of TV Briefing: CTV identity matches are usually wrong
This week’s Future of TV Briefing looks at a Truthset study showing the error rate for matches between IP and deterministic IDs like email addresses can exceed 84%.
Future of TV Briefing: How AI agents prime TV advertising for ‘premium automation’
This week’s Future of TV Briefing looks at how agentic AI can enable TV networks to automate the sales of complex linear TV ad packages.
Inside NBCUniversal’s test to use AI agents to sell ads against a live NFL game
NBCUniversal’s Ryan McConville joined the Digiday Podcast to break down the mechanics of the company’s first-of-its-kind agentic AI ad sales test.
Media Buying
Canadian indie Salt XC expands its U.S. presence with purchase of Craft & Commerce
Less than a year after buying Nectar First, an AI-driven specialist, Salt XC has expanded its full-service media offerings with the purchase of Craft and Commerce.
Ad Tech Briefing: Publishers are turning to AI-powered mathmen, but can it trump political machinations?
New ad verification and measurement techniques will have to turnover the ‘i just don’t want to get fired’ mindset.
‘The billable hour does not allow for any meaningful innovation’: S4 Capital builds subscription model for the AI age
Subscriptions were supposed to save publishers. Now, they’re becoming part of the survival logic for agencies too.
Annual research reports
Podcasts
Research
On her 2025 debut album, “Who’s the Clown?” 26-year-old Audrey Hobert sings about relatable topics like acne, Amazon Basics and pilates, which made her a Gen-Z favorite. And, with lyrics like, “Now I don’t sweat the acne / It’s a bitch, but it goes away,” she also found a fan — and partner — in the “clean” makeup brand Ilia.
On her 2025 debut album, “Who’s the Clown?” 26-year-old Audrey Hobert sings about relatable topics like acne, Amazon Basics and pilates, which made her a Gen-Z favorite. And, with lyrics like, “Now I don’t sweat the acne / It’s a bitch, but it goes away,” she also found a fan — and partner — in the “clean” makeup brand Ilia.
After experimenting with creator storefronts and marketing in 2025, Macy’s is expanding its influencer program to include more in-person programming and campaigns tied to events like the Thanksgiving Day Parade.
After experimenting with creator storefronts and marketing in 2025, Macy’s is expanding its influencer program to include more in-person programming and campaigns tied to events like the Thanksgiving Day Parade.