Ad Tech Briefing: The crunch conversations at Cannes Lions now Publicis is buying LiveRamp

Media Buying Briefing: The upfront has started to move, as sports leads the way again

Future of Marketing Briefing: How agencies are betting on entertainment to survive

OpenAI turns on cost-per-click ads inside ChatGPT

‘Everything is coming down’: ChatGPT ads are getting cheaper

A closer look at OpenAI’s ads manager – and how much work it still needs

YouTube’s AI remix push exposes a looming reckoning for the creator economy 

YouTube’s Gemini Omni integration has highlighted some of the major problems generative AI poses in the creator economy.

Why creator Lola Torres prefers the stability of affiliate marketing over brand partnerships

Creator Lola Torres on the hustle of building her career in affiliate marketing, the challenge of creator programs, and more.

Media Briefing: Perplexity’s new ‘trust and transparency’ pitch does little to win over publishers

Perplexity wants to be a trusted partner to publishers, but a growing list of copyright lawsuits are making that a difficult sell.

Coca-Cola’s AI-powered José Mourinho campaign could signal a shift in celebrity partnerships

Instead of featuring José Mourinho, the incoming manager of the Real Madrid soccer team, the series will be hosted by Mourinho’s AI clone.

Future of Marketing Briefing: How agencies are betting on entertainment to survive

Some agencies are done making ads. Now they want to make hits.

‘They’re going to be extinct at some point’: Why the chief AI officer is a transitional species

AI has quietly automated large swathes of how ads are bought, from walled garden auctions to the programmatic pipes that fund the open web.

Future of TV Briefing: How TV-streaming ad sellers are pitching fluidity in this year’s upfront market

This week’s Future of TV Briefing looks at how AMC Global Media, Disney, Paramount, TelevisaUnivision and Warner Bros. Discovery are combining their linear TV and streaming inventory for ad sales.

Future of TV Briefing: How AI agents will figure into this year’s upfront negotiations

This week’s Future of TV Briefing looks at the conversations that upfront sellers including Disney, Paramount and Warner Bros. Discovery are looking to have with advertisers regarding incorporating AI agents in ad buys.

Digiday+ Research: The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku

Digiday+ Research’s fifth annual report analyzes the state of ad-supported streaming and the challenges those companies pose to marketers.

‘One of our core areas’: Ahead of global agency review, Coca-Cola’s CFO focuses on data matching

While it’s hardly a fresh observation, it is a timely one. Coca-Cola is about to kick off a global agency review covering media, data and tech,.

Overheard: Revisiting the K2 Report on media agency practices like rebates and principal media

The good news: more marketers have updated their media agency contracts; the bad news: not as many have updated the principal media verbiage and remain vulnerable to its use unwittingly.

Ad Tech Briefing: Containerization moves from concept to competition

PubMatic’s launch underscores a broader shift to push decisioning into the supply path.

Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

Digiday+ Research: Marketers’ AI use rises, but tech skills stall

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

ChatGPT ad delivery struggles are testing advertiser patience

Inside the great digital media reckoning

Can retail media networks survive the shift to agentic commerce?

Digiday+ Research: Agencies punt budget growth expectations to 2027 — while AI worries intensify

Digiday+ Research: Publishers favor generative AI over predictive AI

Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.

Unpacked: How loyalty programs power lifecycle marketing strategies

Discover how loyalty programs and lifecycle marketing drive growth, using verified data to personalize experiences and build lasting customer trust. Partner insights from SheerID.