DIGIDAY+ MEMBER EXCLUSIVES
How brands shifted marketing and media strategies through year of tariffs
Marketers share how they navigated the maze of tariffs and regulatory changes this year.
Media
Media Briefing: The top trends in the media industry for 2025
This week’s Media Briefing takes a look at the top trends from 2025, from digital advertising revenue performance to AI licensing deals.
Digiday Scorecard: Publishers rate Big Tech’s AI licensing deals
Digiday has compiled a scorecard grading AI platforms to make sense of the growing number of players in the AI content licensing market.
Publishers are hunting for AI prompt data — now they’re starting to get it from third-party companies
Publishers are finally gaining some visibility into AI search, as new prompt data tools crack open a black box.
Marketing
In Graphic Detail: Why YouTube is a genuine threat to Netflix
Digiday has charted exactly how YouTube is a real threat to Netflix, due to its dominance of watch time, user base and its ability to totally reshape viewing behaviors.
At Ebiquity, a new role signals marketing’s shift from metrics to meaning
Marketing has no shortage of data. Ebiquity is betting on judgement.
Lowe’s wants to do more with AI shopping in 2026
Mylow, a shopping assistant powered by ChatGPT that launched in March, is already driving double the conversion rate for online shoppers.
Future of TV
Future of TV Briefing: How the future of TV shaped up in 2025
This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2025.
Programmatic agency execs speak out on CTV transparency
At the recent Digiday Programmatic Marketing Summit, agency executives spoke out — on stage and in behind-closed-door town hall sessions — on how they see transparency in CTV.
Future of TV Briefing: How agencies are setting up their programmatic teams for the agentic AI era
This week’s Future of TV Briefing recaps two sessions from last week’s Digiday Programmatic Marketing Summit about how agencies’ programmatic buying teams are evolving.
Media Buying
Why brands are still showing up on Roblox
Over the past year, Roblox has become harder for brands to ignore — not because it has resolved the challenges of digital commerce, but because of the scale at which younger consumers already use it.
Why Pinterest wants to buy tvScientific, and what it signals for the CTV ads business
Corporate development sources estimate the deal valuation to be above $300 million, claiming tvScientific’s gross revenue is approximately $100 million.
Ad Tech Briefing: How the experts predict digital ad spend will pan out in 2026
Advertisers are placing greater emphasis on price and performance, often at the expense of transparency and control.
Annual research reports
Podcasts
Research
Spurred by tariffs, inflation and job insecurity, 2025 was a year of consumers pulling back on discretionary spending and redefining value. It’s a shift that executives not only recognized but also actively recalibrated their strategies around in 2025.
Spurred by tariffs, inflation and job insecurity, 2025 was a year of consumers pulling back on discretionary spending and redefining value. It’s a shift that executives not only recognized but also actively recalibrated their strategies around in 2025.
It was the year of bifurcation, with endless headlines talking about how the economy has now become K-shaped. Here’s what it meant for brands.
It was the year of bifurcation, with endless headlines talking about how the economy has now become K-shaped. Here’s what it meant for brands.