Media Buying Briefing: How Horizon and Havas’ JV aims to distinguish itself in a ‘red ocean’

Future of Marketing Briefing: X claims an ad comeback, reality proves out a different thesis

Media Briefing: Google’s latest core update a reminder that pageviews can’t remain the primary metric

After an oversaturation of AI-generated content, creators’ authenticity and ‘messiness’ are in high demand

Content creators and brand marketing specialists on how 2026 will be the year creator authenticity becomes even more crucial in the face of rampant AI-generated “slop” flooding social media platforms.

‘The net is tightening’ on AI scraping: Annotated Q&A with Financial Times’ head of global public policy and platform strategy

Matt Rogerson, FT’s director of global public policy and platform strategy, believes 2026 will bring a kind of reset as big tech companies alter their stance on AI licensing to avoid future legal risk. 

Future starts to sharpen its AI search visibility playbook

Future is boosting AI search citations and mentions with a tool called Future Optic, and offering the product to branded content clients.

‘Intentionally being cautious’: Why the ad industry isn’t ready to let AI agents spend ad dollars

For now, LLMs are being used as accelerants, not decision makers. They compress workflows. They do not spend the ad dollars

Walmart says ‘open partnerships’ are central to its AI strategy, while Amazon goes it alone

Walmart and Google have announced a partnership that brings the retailer’s shopping experience inside Google’s AI assistant, Gemini.

The case for and against influencer-led Super Bowl ads

Inside the Super Bowl ad debate: Celebrities offer mass appeal, but creators provide better engagement.

Future of TV Briefing: Brands are spending more to advertise creators’ content, making usage rights a focal point

This week’s Future of TV Briefing looks at what brands spending more money to promote creators’ content means for creator compensation models.

Future of TV Briefing: 5 ripple effects that will shape the future of TV in 2026

This week’s Future of TV Briefing looks at the trends and developments that will shape the TV, streaming and digital video industry in 2026.

‘A year of loose ends’: Digiday editors share top takeaways from 2025

This year was filled with major developments – from Netflix’s planned WBD deal to Omnicom’s acquisition of IPG to Google’s ultimately cookie reversal – and Digiday editors Sara Jerde and Seb Joseph help to recap the year that was (and wasn’t).

Will technology enable independent agencies to match the holdcos? They think so

Technology is seen by indies as a potential great equalizer when it comes to delivering solutions for clients, and competing with bigger agencies.

Ad Tech Briefing: Ad tech’s agentic gambit at CES

Ad tech’s recent lexicon suggests “programmatic” will soon ceded way ground to “agentic.”

Media buyers say Yahoo’s DSP is one to watch

Yahoo’s DSP has momentum, but Amazon’s aggressive expansion is keeping it in challenger mode

Digiday+ Research: The marketer’s guide to AI applications, agentic AI, AI search and GEO/AEO in 2026

Digiday+ Research roundup: Gen Z news consumption and diversification in the DSP space were 2025’s top trends

Digiday+ Research: Publishers’ growing focus on video doesn’t translate to social platforms

CES 2026: Agentic AI hype vs. media buyers’ pragmatism

‘The year where the dust settles’: Digiday editors share 2026 predictions

The Disney-OpenAI deal and generative AI copyright concerns

Digiday+ Research Subscription Index 2025: Subscription strategies from Bloomberg, The New York Times, Vox and others

Digiday+ Research: Where publisher revenue stands with ads, video, content licensing and subscriptions

Overheard in the Media Agency Report: How Assembly, IPG, Horizon and others use AI and will spend on ads in 2026