DIGIDAY+ MEMBER EXCLUSIVES
Digiday Scorecard: Publishers rate Big Tech’s AI licensing deals
Digiday has compiled a scorecard grading AI platforms to make sense of the growing number of players in the AI content licensing market.
Media
Digiday+ Research: Publishers’ growing focus on video doesn’t translate to social platforms
Major publishers have made recent investments in vertical video, but that shift is not carrying over to social media platforms.
Technology x humanity: A conversation with Dayforce’s Amy Capellanti-Wolf
Capellanti-Wolf shared insight on everything from navigating AI adoption and combating burnout to rethinking talent strategies.
How The Arena Group is rewriting its commercial playbook for the zero-click era
The company is testing AI-powered content recommendation models to keep readers moving through its network of sites and, in doing so, bump up revenue per session – its core performance metric.
Marketing
New partnerships, marketing fuel BNPL’s holiday surge
This holiday season, more brands deployed BNPL services with different payment options beyond the more familiar “pay-in-four” structure.
Pitch deck: How Amazon is recasting Twitch as a core part of its CTV pitch
Amazon is positioning Twitch as a defining asset in its CTV ambitions.
Netflix transforms former mall department stores into experiential venues
The location in Dallas opens this week, and one at the King of Prussia mall near Philadelphia opened last month.
Future of TV
Future of TV Briefing: How agencies are setting up their programmatic teams for the agentic AI era
This week’s Future of TV Briefing recaps two sessions from last week’s Digiday Programmatic Marketing Summit about how agencies’ programmatic buying teams are evolving.
Future of TV Briefing: The streaming ad upfront trends, programmatic priorities revealed in Q3 2025 earnings reports
This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings report indicate about the state of the streaming ad market.
Future of TV Briefing: The creator economy needs a new currency for brand deals
This week’s Future of TV Briefing looks at why paying creators based on reach misses the mark and what IAB is doing to clear up the creator-brand currency situation.
Media Buying
In Graphic Detail: What to expect in media in 2026
Programmatic mix will broaden, while AI investment will both drive ad investment and steal focus from other marketing priorities.
As industry anticipates AI search ads, buyers scrutinize Google’s AI Max
Media buyers report mixed results with the AI-powered search ads toolset.
AdsCopilot offers agencies an AI overlay at no cost
It functions as a real-time, AI-powered assistant directly within the user’s web browser, overlaying and interacting with existing ad platforms that media agencies use.
Annual research reports
Podcasts
Research
This week, I analyzed a stack of end-of-year consumer trend reports being circulated by industry-leading retailers, market research firms and software providers. The result is a breakdown of industry drivers and trends, including hormone regulation, NAD support and creatine supplements, which saw year-over-year increases in online searches by 11%, 428% and 1,000%, respectively. Additionally, the FDA deploys agentic AI to streamline industry inspection and review, the cycle-tracking menstrual cup brand Emm raises $9 million in funding, and the British luxury retailer John Lewis reports a 59% increase in sexual wellness sales.
This week, I analyzed a stack of end-of-year consumer trend reports being circulated by industry-leading retailers, market research firms and software providers. The result is a breakdown of industry drivers and trends, including hormone regulation, NAD support and creatine supplements, which saw year-over-year increases in online searches by 11%, 428% and 1,000%, respectively. Additionally, the FDA deploys agentic AI to streamline industry inspection and review, the cycle-tracking menstrual cup brand Emm raises $9 million in funding, and the British luxury retailer John Lewis reports a 59% increase in sexual wellness sales.
2025 marks a major milestone for the Y2K-favorite brand Pacsun: It’s the first time in 18 years that it is increasing its store count, rather than decreasing it.
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Member ExclusiveBrands Briefing: Why 2025 was the year of the gummy supplement
2025 marks a major milestone for the Y2K-favorite brand Pacsun: It’s the first time in 18 years that it is increasing its store count, rather than decreasing it.