Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
DIGIDAY+ MEMBER EXCLUSIVES
An anatomy of the trust fault line running through Amazon’s ad ambitions
Marketers learned early that partnering with Amazon meant buying media from a company that not only set the marketplace’s rules but also stocked the shelves.
Media
Forbes launches dynamic AI paywall as it ramps up post-search commercial diversification plans
For the latest Inside the publisher C-Suite series, Digiday spoke to Forbes CEO Sherry Phillips on its AI-era playbook, starting with its AI-powered dynamic paywall to new creator-led commercial opportunities.
Creators embrace Beehiiv’s push beyond newsletters
Creators are embracing Beehiiv’s new website, product and analytics tools to help them grow beyond the competitive newsletter space.
Media Briefing: Publishers turn to paid audience acquisition tactics to tackle traffic losses
Publishers facing declining organic traffic are buying audiences through paid ads and traffic arbitrage, and using AI tools to do it.
Marketing
TikTok dangles cash, credits and fully-funded deals to supercharge U.S. Shop spending
The platform has shared a plethora of incentives, to motivate sellers to spend more money.
Influencer partnerships expand, though unevenly across the creator economy
The result is a creator economy caught between maturity and hesitation — growing up fast but not all at once.
Walmart, Target, Kroger swap name brands for private labels in Thanksgiving meal deals
Walmart’s website says its meal costs 25% less than the basket it offered last year, and that the turkey was at the lowest price since 2019.
Future of TV
Future of TV Briefing: WTF is IAB Tech Lab’s device attestation tactic to combat CTV ad fraud?
This week’s Future of TV Briefing breaks down the CTV ad industry’s new tool for fighting device spoofing.
Future of TV Briefing: Streaming subscribers save $16 through bundles
This week’s Future of TV Briefing looks at how much money people are actually signing through streaming subscription bundles and which streamers they plan to subscribe to in perpetuity.
Future of TV Briefing: Streaming advertising’s supply-demand imbalance
This week’s Future of TV Briefing looks at a spate of recent studies that illustrate the out-of-whack supply-demand dynamics in the streaming ad market.
Media Buying
WTF is commerce media?
In the decade-plus since Amazon started selling ads based on people’s purchase histories, retail media has ballooned into a $59 billion business in the U.S., according to eMarketer.
How Amazon aims to do more with less
Amazon’s campaign manager overhaul is designed to fix what advertisers disliked most about its DSP.
Media Buying Briefing: Q4 wobbles a bit, and buyers wonder how it will affect 2026 spending
Mixed signals are coming out of the Q4 ad marketplace — some buyers report a recent drop-off in ad spend from a number of categories, while others say alarms aren’t yet ringing for 2026.
Annual research reports
Podcasts
Research
As AI reshapes the workplace, how do HR leaders identify and develop talent when traditional degree requirements no longer guarantee job readiness?
As AI reshapes the workplace, how do HR leaders identify and develop talent when traditional degree requirements no longer guarantee job readiness?
In partnership with OpenAI, Target plans to launch a new Target app within ChatGPT beginning the week of Thanksgiving and Black Friday.
In partnership with OpenAI, Target plans to launch a new Target app within ChatGPT beginning the week of Thanksgiving and Black Friday.