Last chance to save on Digiday Publishing Summit passes is February 9
DIGIDAY+ MEMBER EXCLUSIVES
GLP-1 draws pharma advertisers to double down on the Super Bowl
Could this be the last year Novo Nordisk, Boehringer Ingelheim, Hims & Hers, Novartis, Ro, and Lilly all run spots during the Big Game?
Media
The Rundown: What YouTube creators should expect to change in 2026
YouTube has big changes slated for 2026 across AI content, Shorts, YouTube TV, and more – what does it all mean for creators?
Q&A: Nikhil Kolar, vp Microsoft AI scales its ‘click-to-sign’ publisher AI content marketplace
What started with a limited group of publishers and Copilot as the first customer is now evolving into a more scalable model, with Microsoft testing how pricing, access and compensation might work as usage grows.
A running list of publisher lawsuits targeting Google’s ad tech practices
Digiday has compiled a running list of publishers’ lawsuits against Google for its ad tech practices, seeking compensation for claimed lost revenue.
Marketing
Here’s what else a $8M, 30-second Super Bowl budget can purchase in 2026
Digiday once again takes a look at what $8 million can afford a buyer elsewhere elsewhere in the media landscape.
ICE has become a national issue for Target
More groups and activists outside of Minnesota have also been calling out Target’s relative silence on ICE activity in its home state.
WTF is Google’s Universal Commerce Protocol?
Google launched its UCP last month — a foundational layer which looks to enable agentic shopping within the tech giant’s ecosystem.
Future of TV
Future of TV Briefing: How AI agents prime TV advertising for ‘premium automation’
This week’s Future of TV Briefing looks at how agentic AI can enable TV networks to automate the sales of complex linear TV ad packages.
Inside NBCUniversal’s test to use AI agents to sell ads against a live NFL game
NBCUniversal’s Ryan McConville joined the Digiday Podcast to break down the mechanics of the company’s first-of-its-kind agentic AI ad sales test.
Inside NBCU’s $3 million Peacock Super Bowl pitch
February’s Big Game carries a big price tag for streaming inventory, and buyer need to double down. Still, it hasn’t put marketers off investing.
Media Buying
Lego is building out an in-house programmatic team
The Danish advertiser is hiring for programmatic roles to flesh out paid digital unit. But it’s not the only brand deepening its in-house bench.
Ad Tech Briefing: Amazon launches MCP server for agent-driven advertising
At IAB ALM, Amazon unveils beta program as debate around industry standards heats up.
Gale agency study on emerging media encourages marketers to tap more deeply into communities
The Stagwell agency found that with more social platforms evolving their ad offerings, brands can essentially harness word-of-mouth in a 2.0 manner.
Annual research reports
Podcasts
Research
For this week’s Luxury Briefing, I sat down with Francesco Bottiglieri, chief of humanistic technology at Brunello Cucinelli, to get an inside look at the new Brunello Cucinelli AI-driven website. He broke down why most luxury websites no longer reflect how customers actually shop and how Brunello Cucinelli is trying to change that.
For this week’s Luxury Briefing, I sat down with Francesco Bottiglieri, chief of humanistic technology at Brunello Cucinelli, to get an inside look at the new Brunello Cucinelli AI-driven website. He broke down why most luxury websites no longer reflect how customers actually shop and how Brunello Cucinelli is trying to change that.
Brands like Béis and Abercrombie are touching down at the Super Bowl with pop-ups offering everything from bingo to bar snacks.
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TechnologyWalmart is basically a tech company now
Brands like Béis and Abercrombie are touching down at the Super Bowl with pop-ups offering everything from bingo to bar snacks.