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DIGIDAY+ MEMBER EXCLUSIVES
‘There seems to be a mind shift’: Advertisers keep ad spending flexible as uncertainty persists
Nobody expected serenity to be clear. The hope was for a more predictable kind of chaos and an economy drifting rather than lurching.
Media
Ad Tech Briefing: The Trade Desk’s CFO search indicates a tough road ahead for independents
Muted expectations expected in the year ahead, as budget-controllers prefer accountability over reach.
Cloudflare’s Human Native acquisition signals a new content economy for publishers
While the ink is pretty fresh on the acquisition, announced on Jan. 15, several media experts and publishers regard it as a signal for how Cloudflare plans to help build an infrastructure for the AI content economy.
TikTok’s ownership shakeup sends creators scrambling amid chaos and uncertainty
TikTok ownership changing hands over the weekend led to widespread problems on the platform that has left creators reeling.
Marketing
Behind Pacsun’s strategy for keeping a pulse on the changing tastes of Gen Z
Over the last four months, Pacsun has developed tools and tweaked campaigns based on feedback from teenagers and twenty-somethings.
TikTok’s confirmed U.S. deal still leaves unanswered questions
While a lot of the details seems familiar, it still doesn’t answer the inevitable unknowns.
‘Things have changed’: Diageo pulls retail media upstream
That shift is most visible in how the advertiser works with retailers, particularly British supermarket chain Tesco.
Future of TV
Programmatic advertising on TV is set to increase this year
Comcast said programmatic ad spend on TV s trending up, as access widens and old borders between CTV, streaming and linear dissolve.
Future of TV Briefing: YouTube develops new program to pitch brands on top creators’ shows
This week’s Future of TV Briefing reports on YouTube’s new pilot program that would have brands sponsor shows from top creators.
Future of TV Briefing: Brands are spending more to advertise creators’ content, making usage rights a focal point
This week’s Future of TV Briefing looks at what brands spending more money to promote creators’ content means for creator compensation models.
Media Buying
Inside the debate over agentic advertising and standards
The AdCP workflow proposals launched with aplomb, but just what is the reality of where the market is at?
Media Buying Briefing: CourtAvenue’s new president looks to grow, integrate and find M&A targets
Robyn Freye was Stagwell’s chief growth officer who had a hand in winning clients such as Qualcomm and Expedia, and helped to build out Sports Beach.
The fog between agencies and clients around data just keeps getting thicker: ID Comms report
Agencies blame clients for being so silo’d that the agency doesn’t have clarity on client data, arguably the lifeblood of modern digital marketing.
Annual research reports
Podcasts
Research
Discover why brands are adopting a unified incentives marketing strategy to boost loyalty, reduce discounting and drive long-term growth.
Discover why brands are adopting a unified incentives marketing strategy to boost loyalty, reduce discounting and drive long-term growth.
Amazon has spent more than a decade investing in physical retail, particularly grocery — but the company has yet to find a store format that works.
Amazon has spent more than a decade investing in physical retail, particularly grocery — but the company has yet to find a store format that works.