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Future of Marketing Briefing: The tells and flops that will define Omnicom-IPG mega holdco
The real story will sit in how this newly fused entity behaves — whether it breaks from the patterns that defined both parents or simply scales them.
Media
Marketers move to bring transparency to creator and influencer fees
What was once a direct handoff now threads through a growing constellation of agencies, platforms, networks, ad tech vendors and assorted brokers, each taking something before the creator gets paid.
Inside The Atlantic’s AI bot blocking strategy
The Atlantic’s CEO explains how it evaluates AI crawlers to block those that bring no traffic or subscribers, and to provide deal leverage.
Media Briefing: Tough market, but Q4 lifts publishers’ hopes for 2026
Publishers report stronger-than-expected Q4 ad spending, with many seeing year-over-year gains.
Marketing
Hiring program in energy tech sector enlists military veterans to fill data center skills gap
Data center demand is projected to grow 33% annually by 2030, while the industry struggles to find qualified candidates for increasingly complex systems.
‘Regulate us like alcohol, don’t ban us’: Proposed hemp THC ban threatens to shut down countless brands
The proposed ban on THC-infused products was included in the bill Congress passed to end the government shutdown.
Blended teams: From stopgap to strategic advantage
Blended team members aren’t cheap labor — they’re precision specialists delivering high-impact results.
Future of TV
Future of TV Briefing: The creator economy needs a new currency for brand deals
This week’s Future of TV Briefing looks at why paying creators based on reach misses the mark and what IAB is doing to clear up the creator-brand currency situation.
Future of TV Briefing: WTF is IAB Tech Lab’s device attestation tactic to combat CTV ad fraud?
This week’s Future of TV Briefing breaks down the CTV ad industry’s new tool for fighting device spoofing.
Future of TV Briefing: Streaming subscribers save $16 through bundles
This week’s Future of TV Briefing looks at how much money people are actually signing through streaming subscription bundles and which streamers they plan to subscribe to in perpetuity.
Media Buying
Amazon quietly blocks more of OpenAI’s ChatGPT web crawlers from accessing its site
The e-commerce giant has quietly blocked more OpenAI-related bots from crawling Amazon.com, according to updates in its publicly visible robots.txt file.
Dedicated interactive and localized ad formats are the new focus in CTV arms race
Amazon, Disney and Reddit have each expanded their interactive ad formats lately.
Google’s ad tech empire faces its moment of truth
Judge Leonie Brinkema now contemplates a forced divestiture, a decision that could reshape how the open web is monetized.
Annual research reports
Podcasts
Research
Anthony Stephan talks about the new tool that’s part of the company’s $1.4 billion investment in professional development.
Anthony Stephan talks about the new tool that’s part of the company’s $1.4 billion investment in professional development.
“The Five Minute Faceoff” is Merit’s first evergreen brand campaign and marks its highest investment in a campaign’s production, said CMO Aila Morin.
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Member ExclusiveWellness Briefing: What's driving vitamin sticker sales?
“The Five Minute Faceoff” is Merit’s first evergreen brand campaign and marks its highest investment in a campaign’s production, said CMO Aila Morin.
Black Friday is perhaps the most critical test a warehouse will face all year. Brands that oversee their own warehouses, like Beachwaver, Leatherology and Weezie, share what they’ve learned over the years to build a successful warehouse operation that can withstand the Black Friday madness.
Black Friday is perhaps the most critical test a warehouse will face all year. Brands that oversee their own warehouses, like Beachwaver, Leatherology and Weezie, share what they’ve learned over the years to build a successful warehouse operation that can withstand the Black Friday madness.