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Omnicom Media wraps CES deals with a Pinterest collaboration that includes shoppable boards
Omnicom’s Creo influencer agency will tap into Pinterest’s creator community, bringing shoppability to some of its offerings and gleaning intelligence that it can feed into its Omni platform.
Media
The accidental guardian: How Cloudflare’s Matthew Prince became publishing’s unexpected defender
Cloudflare’s day job is fending off botnets and nation-state cyberattacks, not debating how Google and other AI firms crawl publisher sites.
A timeline of the major deals between publishers and AI tech companies in 2025
Here’s a list of all the major deals signed between publishers and AI tech companies in 2025.
No playbook, just pressure: Publishers eye the rise of agentic browsers
For the bulk of publishers, Google is, as ever, the one to watch. It’s already got agentic features within its Chrome browser, but that’s the tip of the iceberg, some say.
Marketing
‘The year where the dust settles’: Digiday editors share 2026 predictions
Between generative AI pilot projects and emerging agency hold co models, 2026 will be the year that signals turn into strategy.
Virality is no longer just a vibe at MrBeast’s Beast Industries
MrBeast is hiring a head of viral marketing. Marketers would be wise to pay attention.
‘This is what the future will look like’: Accenture Song has moved upstream of advertising
Accenture Song has outgrown the agency business without becoming an agency.
Future of TV
‘A year of loose ends’: Digiday editors share top takeaways from 2025
This year was filled with major developments – from Netflix’s planned WBD deal to Omnicom’s acquisition of IPG to Google’s ultimately cookie reversal – and Digiday editors Sara Jerde and Seb Joseph help to recap the year that was (and wasn’t).
Future of TV Briefing: How the future of TV shaped up in 2025
This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2025.
Programmatic agency execs speak out on CTV transparency
At the recent Digiday Programmatic Marketing Summit, agency executives spoke out — on stage and in behind-closed-door town hall sessions — on how they see transparency in CTV.
Media Buying
Ad Tech Briefing: CES marks the opening of digital advertising’s (likely) year of consolidation
Platforms including Amazon and Reddit use the Las Vegas-hosted event to muscle in on advertising budgets traditionally controlled by ad tech vendors.
The AI hype cycle is rewriting ad tech’s M&A math
As talk of a dot-com-style AI bubble grows louder, buyers are shifting from growth-at-all-costs to consolidation and cleanup.
Omnicom Media kicks off CES with a Google search partnership that drills deeper into intent
Omnicom is working with Google to create a new tool that empowers brands with far deeper insights into how to use search in the AI-powered era, given that historical notions of search marketing have flown out the window.
Annual research reports
Podcasts
Research
On Thursday, David’s Bridal launched an ambassador program dubbed David’s Style Squad. The idea is to treat included creators, customers and store associates as part of the same performance channel, paid based on their ability to convert.
On Thursday, David’s Bridal launched an ambassador program dubbed David’s Style Squad. The idea is to treat included creators, customers and store associates as part of the same performance channel, paid based on their ability to convert.
The same hedge fund that pushed for change at Kellanova and Tylenol maker Kenvue now has its sights set on Target.
The same hedge fund that pushed for change at Kellanova and Tylenol maker Kenvue now has its sights set on Target.