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DIGIDAY+ MEMBER EXCLUSIVES
Will Publicis Groupe keep exploring M&A or does it need to focus on what it’s already got?
Sources hint at potentially buying ad tech assets, with data onbarding firm LiveRamp heavily linked to a deal. But it may choose to concentrate on what it’s already bought.
Media
Media Briefing: ‘A bitter pill’: ChatGPT ads are coming – where do publishers fit?
ChatGPT ads are coming, and publishers fear they’ll be underwriting OpenAI’s ad business while losing control over distribution and dollars.
Digiday+ Research: How publishers from Dow Jones and Business Insider to People Inc. are approaching AI in 2026
Publishers continuously assess how to use AI without compromising editorial standards. Here’s how they’re doing it.
WTF is liquid content?
AI is melting the article format, allowing publishers to reshape stories into liquid content and personalized in real time.
Marketing
Facing ‘AI slop’ and a trust problem, AI platforms invest in Super Bowl-level brand ads
To fight distrust and ‘AI slop,’ AI platforms are investing heavily in brand advertising.
Retailers, brands face a test: Oppose ICE or stay quiet while thousands protest
Up until a few days ago, Target and other major employers in Minnesota had refrained from speaking out on ICE’s presence in the state.
Digiday staffers tackle the creator vs. influencer divide
Creator vs. influencer: Digiday staffers debate the difference, and why it matters to marketers on this episode of the Digiday Podcast.
Future of TV
Future of TV Briefing: The creator’s economy’s ‘very loud, dirty little secret’ of brands’ late, delayed payments
This week’s Future of TV Briefing looks at how lengthening payment windows and late payments from brands continue to roil the creator economy.
Programmatic advertising on TV is set to increase this year
Comcast said programmatic ad spend on TV s trending up, as access widens and old borders between CTV, streaming and linear dissolve.
Future of TV Briefing: YouTube develops new program to pitch brands on top creators’ shows
This week’s Future of TV Briefing reports on YouTube’s new pilot program that would have brands sponsor shows from top creators.
Media Buying
‘There seems to be a mind shift’: Advertisers keep ad spending flexible as uncertainty persists
Nobody expected serenity to be clear. The hope was for a more predictable kind of chaos and an economy drifting rather than lurching.
Inside the debate over agentic advertising and standards
The AdCP workflow proposals launched with aplomb, but just what is the reality of where the market is at?
Media Buying Briefing: CourtAvenue’s new president looks to grow, integrate and find M&A targets
Robyn Freye was Stagwell’s chief growth officer who had a hand in winning clients such as Qualcomm and Expedia, and helped to build out Sports Beach.
Annual research reports
Podcasts
Research
The Estée Lauder Companies-owned makeup brand is hoping to convert Gen Zers to bullet lipstick fans through their love of resale. To do so, Depop and MAC have invited Jordyn Woods and Leah Kateb to sell a selection of items from their personal wardrobes on Depop inspired by MAC lipstick formulas.
The Estée Lauder Companies-owned makeup brand is hoping to convert Gen Zers to bullet lipstick fans through their love of resale. To do so, Depop and MAC have invited Jordyn Woods and Leah Kateb to sell a selection of items from their personal wardrobes on Depop inspired by MAC lipstick formulas.
If passed, Congress’ new HEMP bill would limit the serving dosage of hemp-derived cannabinoids across edibles, beverages, topicals and inhalable products.
If passed, Congress’ new HEMP bill would limit the serving dosage of hemp-derived cannabinoids across edibles, beverages, topicals and inhalable products.