DIGIDAY+ MEMBER EXCLUSIVES
‘There’s no room for purists’: Generative AI is altering the agency junior talent search
AI is altering agency business models. It’s altering the skills they’re hiring for and where they’re hiring them from, too.
Media
What publishers are wishing for this holiday season: End AI scraping and determine AI-powered audience value
Publishers want a fair, structured, regulated AI environment and they also want to define what the next decade of audience metrics looks like.
Media giant Essence launches a marketplace for Black women-led brands
Essence has launched WeLoveUs.shop, a new online marketplace dedicated to Black women-led brands.
In Graphic Detail: The state of AI referral traffic in 2025
The stats reveal a new audience pipeline forming outside of traditional search and social platforms.
Marketing
Rembrand’s CEO wants to grow virtual ad placements in streaming, and he’s looking elsewhere for models
Omar Tawakol wants to improve advertising within the streaming world, and is working with advertisers and publishers to improve that experience.
Marketers are keen to use generative AI in ad campaigns, but hidden costs lurk
Marketers across the industry want to use AI to cut down on time spent in creative production. It’s not so simple in practice.
2025 was rough for Target. It could also be the year when its turnaround began
Much of the front half of the year for Target was defined by the company’s decision in January to pull back on DEI initiatives.
Future of TV
‘A year of loose ends’: Digiday editors share top takeaways from 2025
This year was filled with major developments – from Netflix’s planned WBD deal to Omnicom’s acquisition of IPG to Google’s ultimately cookie reversal – and Digiday editors Sara Jerde and Seb Joseph help to recap the year that was (and wasn’t).
Future of TV Briefing: How the future of TV shaped up in 2025
This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2025.
Programmatic agency execs speak out on CTV transparency
At the recent Digiday Programmatic Marketing Summit, agency executives spoke out — on stage and in behind-closed-door town hall sessions — on how they see transparency in CTV.
Media Buying
Ad Tech Briefing: Big Tech won 2025 (even when it lost)
How AI, commerce media and scale reshaped ad tech in 2025 to the benefit of Big Tech.
How brands shifted marketing and media strategies through year of tariffs
Marketers share how they navigated the maze of tariffs and regulatory changes this year.
Media Buying Briefing: Omnicom Media execs begin their pitch outreach ahead of an expected new-business glut
Omnicom’s acquisition of IPG is only a few weeks old, but its combined offer to the market will soon be put to the test as it meets with consultants.
Annual research reports
Podcasts
Research
The wellness industry tested consumer pricing sensitivity in 2025 by rolling out supplement stacks, at-home tech, wearables, fitness equipment and therapies priced completely out of reach for most shoppers. This includes $1,000-per-month wellness centers, $4,000 at-home gyms and a longevity chamber priced above the average American’s annual salary. Glossy unpacks what we know about the shopper driving this growth and what they’re willing to spend to maximize their health.
The wellness industry tested consumer pricing sensitivity in 2025 by rolling out supplement stacks, at-home tech, wearables, fitness equipment and therapies priced completely out of reach for most shoppers. This includes $1,000-per-month wellness centers, $4,000 at-home gyms and a longevity chamber priced above the average American’s annual salary. Glossy unpacks what we know about the shopper driving this growth and what they’re willing to spend to maximize their health.
Pharmacy sales are shifting from in-store to delivery and other platforms amid broader disruption in the U.S. pharmacy sector.
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OperationsThe revenge of the '90s mall brand
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OperationsThe winners and losers of tariffs
Pharmacy sales are shifting from in-store to delivery and other platforms amid broader disruption in the U.S. pharmacy sector.