How Facebook is pitching video to brands

It may have delayed its plans for large, autoplay video ads, but Facebook is already out in the market aggressively selling in-post, user-initiated video ad products.

A source told Digiday that Facebook has asked its marketing developer parters, or “PMD”s, to pitch their clients on Facebook video ads using the deck below. The presentation goes to great lengths to convince ad buyers that Facebook is not only a viable alternative to TV advertising, but that it reaches more people than major TV networks can.

Here’s the deck:

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