Beyond Ads
As display advertising craters, publishers are tasked with seeking out creative new ways to monetize beyond standard advertising.
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Media Briefing: In 2024, publishers and buyers say events and niche media will win ad dollars over scale
November 9, 2023 • 10 min read -
The NBA looks to increase marketing moments and draw more advertisers with new tournament event
November 8, 2023 • 5 min read -
Why brands like Nascar are taking alternative approaches when working with college athletes
November 1, 2023 • 6 min read -
Joy Robins on how she’s steering The New York Times’ ad business into the wave of change
October 31, 2023 • 3 min read -
Inside Uber’s strategy with content creators to amplify its organic TikTok following
October 30, 2023 • 3 min read -
How the NBA hopes to use generative AI to attract more users to its app
October 25, 2023 • 3 min read -
Marketing Briefing: Here are 5 trends you might have missed from Advertising Week
October 24, 2023 • 6 min read -
Kraken aims to spark ‘new wave of crypo marketing’ during the downturn and distrust
October 19, 2023 • 5 min read -
Advertising Week Briefing: Why content creators are hopeful that AI will not replace them
October 17, 2023 • 4 min read -
Some Black-owned publications push back on MFA reform amid declining traffic
October 17, 2023 • 9 min read -
Inside NFL’s pitch to include NIL talent in its collegiate marketing program
October 12, 2023 • 3 min read -
Media Briefing: How Axios, Bloomberg and Semafor grew their events revenue in 2023
October 12, 2023 • 9 min read -
How Formula One hopes to bring its overseas popularity to the U.S. for its Las Vegas Race
October 11, 2023 • 3 min read