Beyond Ads
As display advertising craters, publishers are tasked with seeking out creative new ways to monetize beyond standard advertising.
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For premium publishers, proving an advertiser’s return on investment is more important than ever
September 22, 2023 • 4 min read -
Inside Instagram’s mission to boost brand awareness among Gen Z gamers — with a little help from Fandom
September 21, 2023 • 4 min read -
How apparel brand Champion is taking its creator efforts global to resonate with Gen Z
September 20, 2023 • 3 min read -
Media Briefing: Digiday Publishing Summit is approaching and media execs are ready to talk shop
September 14, 2023 • 11 min read -
Reuters’ CRO discusses the role of political advertising and AI within the news organization
September 5, 2023 • 3 min read -
Why T-Mobile is taking a TikTok approach to its brand messaging, working with creators and exploring AI
August 29, 2023 • 3 min read -
Publisher CROs say auto, travel and luxury advertisers are leading the revenue rebound
August 28, 2023 • 5 min read -
Digiday+ Research: Brands, retailers spend a lot more on online marketing than agencies
August 25, 2023 • 3 min read -
Why Capcom is honoring hip-hop’s 50th anniversary with an ad for Street Fighter 6 featuring Lil Wayne
August 25, 2023 • 4 min read -
Media Briefing: Publisher CROs say Q3 ad revenue is pacing up but advertisers are looking past Q4
August 24, 2023 • 9 min read -
Pepsi and Verizon use giveaways ahead of the NFL season to court new consumers
August 9, 2023 • 4 min read