Beyond Ads
As display advertising craters, publishers are tasked with seeking out creative new ways to monetize beyond standard advertising.
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The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
February 1, 2023 • 5 min read -
Digiday+ Research: Agencies see different paths for online, offline ad spend this year
January 31, 2023 • 2 min read -
How NFTs could evolve for brands — now that marketers know what they actually are
January 27, 2023 • 4 min read -
Why digital clutter is driving brands to rethink the value of newspapers advertising
January 26, 2023 • 4 min read -
Semafor sells Verizon on sponsoring its text message interview series
January 25, 2023 • 4 min read -
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P&G looks to replicate $65M success after taking media planning, buying in-house in fabric care
January 20, 2023 • 3 min read