Beyond Ads
As display advertising craters, publishers are tasked with seeking out creative new ways to monetize beyond standard advertising.
-
Some Black-owned publications push back on MFA reform amid declining traffic
October 17, 2023 • 9 min read -
Inside NFL’s pitch to include NIL talent in its collegiate marketing program
October 12, 2023 • 3 min read -
Media Briefing: How Axios, Bloomberg and Semafor grew their events revenue in 2023
October 12, 2023 • 9 min read -
How Formula One hopes to bring its overseas popularity to the U.S. for its Las Vegas Race
October 11, 2023 • 3 min read -
Hasbro taps college athletes, and Nerfball, to build clout with Gen Z
October 5, 2023 • 4 min read -
How the NFL’s LA Rams advertises to in-stadium fans with Snapchat’s AR technology
October 3, 2023 • 3 min read -
There is a new definition for MFAs, but it’s meant to be open to interpretation
October 3, 2023 • 7 min read -
Snapchat sunsets its AR Enterprise division as it vows to give advertisers AR tools
September 29, 2023 • 3 min read -
For premium publishers, proving an advertiser’s return on investment is more important than ever
September 22, 2023 • 4 min read -
Inside Instagram’s mission to boost brand awareness among Gen Z gamers — with a little help from Fandom
September 21, 2023 • 4 min read -
How apparel brand Champion is taking its creator efforts global to resonate with Gen Z
September 20, 2023 • 3 min read -
-
Media Briefing: Digiday Publishing Summit is approaching and media execs are ready to talk shop
September 14, 2023 • 11 min read