Publishing in the Platform Era
Audiences consume most of their content across their favorite platforms. The question for publishers is where to put their content — and how much of it to put there — as platforms come between them and their audiences.
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In memoriam: The publishers we lost in 2016
December 20, 2016 • 4 min read -
How Sky Sports doubled its Snapchat Discover viewers
December 20, 2016 • 4 min read -
The Boston Globe uses Facebook groups to create direct connections with readers
December 20, 2016 • 3 min read -
Publishers see promise with Instagram Live
December 14, 2016 • 4 min read -
Why Business Insider built a desktop-only Chrome extension
December 14, 2016 • 3 min read -
Why sex, millennials and video didn’t sell for Elite Daily
December 12, 2016 • 4 min read -
In the shadow of Facebook, Twitter loses traction with publishers
December 8, 2016 • 5 min read -
Day in the Life: How the vp of Sweet makes content for Snapchat Discover
December 7, 2016 • 6 min read -
Video publishers seek to extend Facebook content beyond Facebook
December 6, 2016 • 3 min read -
Snapchat Discover publishers see viewership drop by a third after platform tweaks
December 2, 2016 • 3 min read -
Publishers’ on-again, off-again affair with LinkedIn is back on again
November 30, 2016 • 4 min read -
Why there’s a really good chance you’re working a K-beauty trend
November 30, 2016 • 1 min read -
How Instagram recruits college football teams to market Stories
November 29, 2016 • 4 min read