Publishing in the Platform Era
Audiences consume most of their content across their favorite platforms. The question for publishers is where to put their content — and how much of it to put there — as platforms come between them and their audiences.
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Bleacher Report CEO: Sites with a casual audience are ‘dead’
January 18, 2017 • 2 min read -
Inside football site Goal’s Instagram Stories strategy
January 17, 2017 • 3 min read -
‘It helps build that daily habit’: Publishers use Instant Articles bundle for daily must-reads
January 16, 2017 • 4 min read -
‘Consumers will rebel’: Publishers face creative challenges with Facebook’s mid-roll video ads
January 13, 2017 • 3 min read -
How Right Side Broadcasting Network won the Trump press conference
January 12, 2017 • 2 min read -
The Information’s Jessica Lessin: Facebook-media relations will worsen
January 11, 2017 • 4 min read -
All cheese, all the time: Business Insider’s ‘slightly niche’ approach to Facebook
January 11, 2017 • 3 min read -
‘A shrewd move’: Publishers see Facebook mid-roll ads as potential boon
January 10, 2017 • 3 min read -
Infographics and video diaries: How news broadcasters are using Instagram Stories
January 6, 2017 • 3 min read -
IJR’s Alex Skatell: Media is now about loyalists
January 4, 2017 • 3 min read -
Forbes launches a Snapchat popup channel on Discover
January 3, 2017 • 3 min read -
The year in new platform features and tweaks, ranked
December 22, 2016 • 4 min read -
Why Bleacher Report has 11 people dedicated to Snapchat Discover
December 22, 2016 • 3 min read