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The Trade Desk remains the dominant DSP but its advertisers are starting to shop around

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Publishers need direct payments from their audience to complement the difficult ad business.

Modern Newsroom

In an era of loyalty, newspaper publishers focus on time spent and frequency

February 19, 2018
Subscriptions

How Swedish tabloid Aftonbladet reached 250,000 digital subscribers

February 14, 2018
Subscriptions

European publishers look to digital subscriptions to reduce platform dependency

February 12, 2018
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One year in, New York magazine pivots membership program to exclusive events focus

February 1, 2018
Subscriptions

How the Guardian US got profitable: pivoting from ads to reader revenue (and cutting costs)

January 26, 2018
Going Global

‘We’re at the foothills of what we can do’: How The Guardian improbably put itself on the path to profits

January 24, 2018
Subscriptions

How The New York Times is using interactive tools to build loyalty (and ultimately subscriptions)

January 24, 2018
Subscriptions

‘We’d be insane not to keep our foot on the gas’: Axios CEO Jim VandeHei says its high-priced subs will come by year’s end

January 17, 2018
Subscriptions

How the Texas Tribune is enlisting the newsroom to grow membership revenue

January 16, 2018
Data Regulation

Spiegel Online CEO Jesper Doub on the pivot to consumer revenue, the duopoly and privacy regulations

January 12, 2018
Content & Commerce

How Investopedia shifted to subscription revenue with video courses

January 12, 2018
Subscriptions

The story behind that New Yorker tote bag

January 9, 2018
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Local digital news publishers are ignoring display revenue

January 3, 2018

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