Subscriptions
Publishers need direct payments from their audience to complement the difficult ad business.
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The New York Times has a new ‘Truth’ ad for women’s equality
March 8, 2018 • 3 min read -
Business of Fashion’s Imran Amed: Subscriptions work if you know your audience
March 7, 2018 • 3 min read -
The Economist’s subscriber base is 70 percent male, and it’s trying to change that
March 7, 2018 • 2 min read -
How Hearst Newspapers changes its paywall to drive reader loyalty
March 5, 2018 • 3 min read -
‘No silver bullet’: Publishing’s ‘incremental’ revenue often doesn’t replace lost ad dollars
March 1, 2018 • 4 min read -
TheSkimm founders: We want to be a routine like morning TV
February 28, 2018 • 3 min read -
‘It’s going to end in tears’: Reality check is coming for subscription-thirsty publishers
February 27, 2018 • 5 min read -
How European publishers are diversifying from overreliance on ad revenue
February 22, 2018 • 4 min read -
Google turns on the charm with publishers by focusing on subscriptions
February 20, 2018 • 6 min read -
In an era of loyalty, newspaper publishers focus on time spent and frequency
February 19, 2018 • 3 min read -
How Swedish tabloid Aftonbladet reached 250,000 digital subscribers
February 14, 2018 • 4 min read