Subscriptions
Publishers need direct payments from their audience to complement the difficult ad business.
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‘You can’t just pivot into a subscription’: Overheard at the Digiday Publishing Summit
March 26, 2018 • 3 min read -
Axios’ Jim VandeHei: ‘Don’t ever tether your business to the benevolence of another company’
March 21, 2018 • 3 min read -
In the search for consumer revenue, publishers start tracking lifetime value
March 20, 2018 • 3 min read -
On the hunt for direct connections, publishers turn to registration walls
March 19, 2018 • 2 min read -
The Times of London turns to a ‘digital butler’ named James to increase subscriptions
March 15, 2018 • 3 min read -
‘No silver bullet’: Publishers shifting to consumer revenue mull new vendor problem
March 15, 2018 • 3 min read -
Agent for change: The FT’s commercial chief Jon Slade is optimistic about publishing’s future
March 15, 2018 • 9 min read -
Business Insider revamps its editorial focus to cater to a global audience
March 13, 2018 • 4 min read -
How The New Yorker plans to double its paid circulation to 2 million
March 9, 2018 • 5 min read