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The Programmatic Marketer

The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.

  • The Programmatic Marketer

    GroupM global CEO for mPlatform: ‘We link different data assets and activate them’

    December 7, 2016
  • The Programmatic Marketer

    Targeted TV ads find niche in political campaigns

    December 2, 2016
  • The Programmatic Marketer

    The global outlook for programmatic advertising in 5 charts

    November 30, 2016
  • The Programmatic Marketer

    Why site blacklists often fail in programmatic ad buying

    November 29, 2016
  • The Programmatic Marketer

    Publishers love header bidding, but ad buyers have qualms

    November 21, 2016
  • The Programmatic Marketer

    ‘Everything was easier at the beginning’: Marketers vent programmatic frustration

    November 16, 2016
  • The Programmatic Marketer

    Brands and agencies on the pros and cons of private marketplaces

    November 15, 2016
  • The Programmatic Marketer

    Adobe’s acquisition of TubeMogul: An ad tech consolidation tipping point

    November 11, 2016
  • The Programmatic Marketer

    5 charts on the growth of programmatic advertising in China

    November 4, 2016
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