The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
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Why regulators’ scrutiny of Big Tech is rekindling buyers’ interest in ad tech
March 15, 2023 • 5 min read -
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The Trade Desk’s bumper quarter has some important caveats
February 17, 2023 • 4 min read -
Digiday+ Research: Agencies’ clients heavily favor programmatic over direct-sold for online display ads
February 16, 2023 • 3 min read -
Why SSP consolidation driven by agencies is benefiting the larger SSPs
February 16, 2023 • 6 min read -
The cases for and against The Trade Desk buying Criteo
February 15, 2023 • 6 min read -
Big Village Media and EMX Digital file Chapter 11 proceedings
February 9, 2023 • 2 min read -
Criteo flaunts its retail wares as sell-off speculation mounts
February 9, 2023 • 4 min read -
‘A shift in the marketplace’: Media agencies’ influence over programmatic is growing
February 2, 2023 • 5 min read -
The open programmatic market is in a tough spot
January 30, 2023 • 5 min read -
How The Trade Desk went from media agency BFF to frenemy
January 24, 2023 • 5 min read