The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
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MediaMath and Viant are in talks to potentially join forces
June 7, 2023 • 4 min read -
The ANA parts ways with PwC in its ongoing ad tech transparency project
June 6, 2023 • 3 min read -
How brand, agency executives see AI being applied to programmatic advertising
June 5, 2023 • 1 min read -
‘Its inevitable’: Domino’s hungers for attention and context
June 2, 2023 • 4 min read -
How programmatic advertising will evolve this year on the heels of audio growth and privacy changes
May 24, 2023 • 5 min read -
The Rundown: Amazon’s DSP trumpets its cookies-less targeting capabilities
April 27, 2023 • 3 min read