The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
-
The ANA’s transparency crackdown has been mired by ad tech’s intricacies
October 26, 2022 • 7 min read -
-
Media Buying Summit Day 2: Will all media one day be sold programmatically? Possibly.
October 14, 2022 • 3 min read -
Inside Google’s new PAIR workflow for advertisers, publishers
October 13, 2022 • 4 min read -
Marketers find first-party strategies easier said than done
October 10, 2022 • 6 min read -
-
Skills shortages and legal uncertainty curtail marketers’ in-house ambitions for programmatic
September 29, 2022 • 3 min read -
As the economy wobbles, advertisers and publishers at the top end of the market go more and more direct
September 26, 2022 • 5 min read -
-
Amid wholesale changes, the ad industry aims to make ‘trust’ its new catchword
September 22, 2022 • 3 min read -
Google’s crumbling third-party cookie is still likely to take center stage at Dmexco 2022
September 20, 2022 • 4 min read -
How attention metrics is wending its way into the programmatic process for clients like the NBA
September 15, 2022 • 3 min read -
