The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
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Media Buying Briefing: As Cannes Lions fades from memory, its problems and potential stay put
June 26, 2023 • 6 min read -
Cannes unveils clues to next steps for Apple’s ad ambitions
June 23, 2023 • 3 min read -
Digiday podcast at Cannes: Analyzing the ad-tech firms along Yacht Row with Tom Triscari
June 22, 2023 • 2 min read -
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MediaMath and Viant are in talks to potentially join forces
June 7, 2023 • 4 min read -
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The ANA parts ways with PwC in its ongoing ad tech transparency project
June 6, 2023 • 3 min read -
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How brand, agency executives see AI being applied to programmatic advertising
June 5, 2023 • 1 min read -
‘Its inevitable’: Domino’s hungers for attention and context
June 2, 2023 • 4 min read -
