The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
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The MFA uproar puts curation of programmatic advertising in the spotlight
August 28, 2023 • 7 min read -
Infillion is confirmed as MediaMath’s new owner as a familiar face slides back into view
August 23, 2023 • 4 min read -
GroupM is removing MFAs from its inclusion lists
August 21, 2023 • 5 min read -
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CMO Strategies: Mapping display trends across site and newsletter advertising — direct and programmatic
August 16, 2023 • 20 min read -
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The case for and against made-for-advertising sites
August 14, 2023 • 6 min read -
The Privacy Sandbox conundrum: ad tech vendors remain cautious about Google’s vision
August 8, 2023 • 5 min read -
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MediaMath’s bankruptcy exposes ad tech’s cash flow and credit management challenges
July 5, 2023 • 5 min read -
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Jeff Green: ‘I think it’s a strategic mistake for Google to get rid of cookies in Q1 2024’
June 28, 2023 • 5 min read