The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
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Skills shortages and legal uncertainty curtail marketers’ in-house ambitions for programmatic
September 29, 2022 • 3 min read -
As the economy wobbles, advertisers and publishers at the top end of the market go more and more direct
September 26, 2022 • 6 min read -
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Amid wholesale changes, the ad industry aims to make ‘trust’ its new catchword
September 22, 2022 • 3 min read -
Google’s crumbling third-party cookie is still likely to take center stage at Dmexco 2022
September 20, 2022 • 4 min read -
How attention metrics is wending its way into the programmatic process for clients like the NBA
September 15, 2022 • 3 min read -
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The definitive guide to what’s in and out in ad tech in 2022
September 6, 2022 • 1 min read -
How one startup hopes to decentralize ad exchanges to benefit publishers and agencies
September 6, 2022 • 5 min read -
The Rundown: The hope, hype and reality of data clean rooms
August 24, 2022 • 7 min read -
In bid to become an always-on advertiser, Shell turns to dynamic creative tech
August 19, 2022 • 5 min read -
ANA’s programmatic buying guide aims to shine a light on murky inefficiencies for CMOs
August 17, 2022 • 4 min read