The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
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Omnicom Media Group maps its own path to avoid the potholes of programmatic
January 3, 2024 • 3 min read -
A History of Ad Tech Chapter 2: The Ad Net’s Golden Age
December 11, 2023 • 8 min read -
Research Briefing: Programmatic hits road bumps heading into 2024
December 7, 2023 • 5 min read -
The Rundown: How brands can cut programmatic wastage
December 5, 2023 • 3 min read -
Digiday’s History of Ad Tech: In the beginning …
December 4, 2023 • 7 min read -
‘Capture what may go to outside tech providers’: WPP’s Mark Read says it will rival ad tech buyers
October 27, 2023 • 4 min read -
Omnicom Media Group aligns with SSPs through its CASA initiative to fight fraud and MFA abuse
October 17, 2023 • 4 min read