The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
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Ad tech insiders expect Apple to eliminate a key mobile ad targeting feature
June 22, 2020 • 6 min read -
Deep Dive: Adapting programmatic strategies for the new normal
June 18, 2020 • 14 min read -
What changes (and accelerates) in ad tech during a recession
May 28, 2020 • 5 min read -
Publishers continue to see coronavirus coverage blocked by advertisers
April 24, 2020 • 4 min read -
Ad-buying agencies are cozying up to SSPs, creating more transparency questions
March 31, 2020 • 5 min read -
Why Mars is more interested in measuring attention, not impressions
March 12, 2020 • 3 min read -
Why the GDPR investigation into Criteo could be a ‘line in the sand’ for ad tech
March 11, 2020 • 5 min read -
A new Google policy threatens to further squeeze the location-data ad market
February 26, 2020 • 4 min read